PDF Marketing Upper Division Electives Panel - USC Marshall

Marketing Upper Division Electives Panel

Consumer Power

Participants: Professor Lars Perner Professor Dennis Schorr Professor Therese Wilbur

Tiffany Mikail Ed Melchior

Questions We Will Answer

Marketing Career Paths & Responsibilities Successful Marketing Student Profiles Marketing Electives/Career Path and Priorities Practicums & New Courses Graduating with Marketing Honors Consumer Behavior Minor

Presentation Posted on Marshall's Academic Advising Page, Choosing Upper Division Electives

U.S. Job Outlook

Median annual wage was $124,850 in May 2015.

Marketing Career Paths

Job Responsibilities

Job Titles: Intern, Coordinator, Assistant Manager, Specialist

Marketing/Brand Manager Managing the 4P's for a Assistant Marketing/Brand

brand or company

Manager

Advertising & Promotion

Producing & Executing Account Executive or Manager

all types of Marketing Digital, Social Media, SEO, or

campaigns

Content Marketing, Events

Consumer Insights/ Behavior

Developing, executing Consumer/Marketing Insights or

and analyzing

Research, Analyst

consumer research

Sales & Retail Management

Managing the sale of products to specific channels

Sales, Account Manager Management Development Trainee

New Product Development Developing and

or Licensing

launching new

(licensed) products

Product/Licensing Manager or Developer

Professor

Research, Publishing, Assistant Professor, Lecturer Teaching

Entrepreneurs

Everything!

You Decide!

Marketing Career Paths Employers

Examples

Marketing/Brand Manager

Advertising & Promotion Consumer Insights/ Behavior Sales & Retail Management New Product Development or Licensing

Professor

Entrepreneurs

Any Industry or Company

(Originally Consumer Packaged Goods: CPG) Agencies or In-house, Digital & Social Media

Research or Advertising Firms & Agencies, In-house CPG, Retailers, B:B

Product Development: Any Industry or Company Licensing: Entertainment, Toys, Technology Firms, CPG Fashion, etc.

Any Higher Education Institution Globally

Yourself

Procter & Gamble, Unilever, Nestle, Coca-Cola, PepsiCo, Red Bull, General Mills, Disney, NBCUniversal, L'Oreal, Sketchers

RPA, CAA, Saatchi & Saatchi, Davis Elen, 72 & sunny, Razorfish, Facebook, Snap Chat

Nielsen, Lieberman, Disney, Belkin, Mars, MediaCom, Lunch Box, IPG Media Brands

Mondelez, Gallo, Nestle, Johnson & Johnson, Altria, Macy's, VISA

Disney, ABC, NBC, Universal, Warner Bros., Sony, Paramount, Dream Works, The Honest Company, Mars, Netflix, HomeGoods, Bebe, JCrew

USC and not...

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