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WF Marketing Lap 3 Mix & Match What Strategy WorksheetDirections: Identify the product-mix strategy for each of the following. Write your responses in the spaces provided. Product-Mix Strategies: Expansion, contraction, alteration, trading up, trading down1. An ice-cream company adds the flavor peanut-butter-chocolate to its product mix because of customer demand. _______________________2. A product called Designer Diapers was taken off the market because it wasn’t selling well._______________________3. A pharmaceutical company designs a new kind of child-proof bottle. _______________________4. A department store plans to add a new line of expensive, designer clothing._______________________5. A car manufacturer presents new models for the coming year. _______________________6. Due to a downswing in the economy, a store manager decides to offer products of lesser quality and price._______________________7. A manufacturer stops producing a certain kind of tires because of the pollution the process causes._______________________8. A men’s suit shop picks up a new brand of neckties and shirts. _______________________9. A company adds a more expensive line of merchandise to attract new customers._______________________10. With MP3 players on the market, many stores have stopped carrying personal compact disc players._______________________ ................
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