Personal Branding - Exile Lifestyle
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table of contents (1/2)
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Introduction to Personal Branding
Who Am I?
What is Personal Branding?
Where Does Personal Branding Take Place?
When Should You Start Branding Yourself?
Why Do You Need a Personal Brand?
Things You Need to Know
How This E-Book is Organized
A Quick Overview of Branding
The Self-Branding Process
Taking Stock of Your Current Brand
Labeling Theory
Your Skill Set
Your Evolution
The Company You Keep
Balancing Your Personal Life and Professional Life
The Events You Attend
Your Worldview
Your Attitude
Developing Your Personal Brand
Coming Up With Brand ¡®You¡¯
Ethics in Branding
Owning Your Branding
Using Collateral
table of contents (2/2)
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Communication Habits
Email
Phone
Texting
Letters (wha-what?)
Building Home Bases
Social Networks
Blogs
Websites
Real Life
Long Term Projects
Reputation in Real Life
Reputation Online
Grooming & Hygiene
Dress Yourself
Final Words
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