The Lee Hecht Harrison Positioning Statement



The Lee Hecht Harrison Positioning StatementYour positioning statement is used in conversations throughout your search. Sometimes called the “elevator pitch” it is your chance to convey to the listener who you are professionally. You’ll use it in networking meetings, emails, phone calls, and of course, on interviews. It is the response to: "Tell me about yourself." The positioning statement should be no more than 30 to 60 seconds long. Any more and you will lose the attention of the listener.Your Positioning Statement contains these five basic elements:Profession: State your professional identity in the present tense. “I am a marketing executive.”Expertise: State the competencies and skills that qualify you for that kind of work.Types of Organizations: Summarize the environments or organizations in which you have worked, such as “Fortune 100 company,” “small consulting firm,” “not-for-profit organization.” You might also mention other types of activities, such as teaching, participation on boards, or other leadership roles.Unique Strengths: Articulate the qualities that help you stand out from others in your field, such as exceptional problem solving skills, unique technical knowledge, or specialties.Types of Opportunities sought: Give a summary of the types of roles you are seeking.An example of a good positioning statement is: "I am an information systems specialist focusing on the application of technology to business functions in the area of marketing, sales, manufacturing, logistics and accounting. I have worked with a Fortune 500 firm, as well as a small entrepreneurial business. I am now serving as an adjunct professor at Oxbridge College. My strengths include data administration, strategic planning, data warehousing, and relational database design, development and implementation. I am looking for opportunities to apply my skills and experience to roles which will enable me to provide information systems solutions to marketing, sales, manufacturing, logistics and accounting functions in a large to mid-size company."Now you craft a brief statement that conveys your professional objective, key qualifications, and uniqueness for use in conversations. Practice it aloud, so that you can call it up whenever you want to. See Sample Documents for more examples of good positioning statements. This is available on the LHH website. ................
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