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Job Description
|Directorate |External Liaison & Development |
|Department |Marketing |
|Section |N/A |
|Job Title: |Digital Marketing Co-ordinator |
|Grade: |£26,000 |
|Reports To: |Head of Marketing and Admissions |
|Responsible For: |N/A |
| |
|Principal Accountabilities: |
| |
|To support the Head of Marketing and Admissions in the provision of a cutting-edge digital presence and innovative social media output that |
|communicates the College’s key messages in an innovative way. |
| |
| |
|Key Tasks: |
| |
|Website, Social Media and Content |
| |
|Design, develop and maintain the College’s website and associated micro sites. |
| |
|Plan and deliver an ongoing schedule of social media content output, including videos, photos and graphics. |
| |
|Monitor social media sites and respond to queries. |
| |
|Deliver social media training across the College as required, producing training material to support this. |
| |
|Prepare website and social media reports, information and briefings for the Head of Marketing and Admissions. |
| |
|Lead on filming and photography projects, working with external agencies where appropriate. |
| |
| |
|Marketing Campaigns and Research |
| |
|Research, develop and deploy any new technologies appropriate to the marketing of the College, both web and social media based. |
| |
|Plan, execute and lead on digital marketing campaigns in line with the College calendar and Marketing activities. |
| |
|Assist with market research projects if required through the College website, student intranet, online questionnaires or social media sites. |
| |
| |
|Publicity and Promotion |
| |
|Support the Marketing and Events Coordinators in the planning and delivery of College wide events, such as College Open Evenings, Student Awards Events|
|and Graduation Ceremonies. |
| |
|Proof reading College publications to ensure accuracy and consistency. |
| |
| |
|Special Features: |
| |
|The post is based at the Balliol Road site but has responsibility for managing marketing |
|across all sites of the College; and so this role may involve some travel between sites. |
| |
|Supporting the successful delivery of key events eg Open Events, Interview Evenings, may at times |
|involve working outside normal office hours (including evening and weekend work) and some |
|limitations on when leave can be taken. |
| |
|Miscellaneous: |
| |
|You have a legal duty, so far as is reasonably practicable, to ensure that you do not endanger yourself or anyone else by your acts or omissions. In |
|addition you must cooperate with the College on health and safety matters and must not interfere or misuse anything provided for health, safety and |
|welfare purposes. |
| |
|You are responsible for applying the College’s Equal Opportunities Policy in your own area of responsibility and in your general conduct. |
| |
|You have a responsibility to promote high levels of customer care within your own areas of work. |
| |
|You are required to participate with the Appraisal process, engaging in the setting of objectives in order to assist in the monitoring of performance |
|and the achievement of personal development. |
| |
|Such other relevant duties commensurate with the post as may be assigned by your Manager in agreement with you. Such agreement should not be |
|unreasonably withheld. |
| |
| |
|Review: |
| |
|This is a description of the job as it is presently constituted. It may be reviewed and updated from time to time to ensure it accurately reflects the |
|job required to be performed, or to incorporate proposed changes. |
Person Specification
|Job Title: |Digital Marketing Co-ordinator |
|Directorate: |External Liaison & Development |
|Department: |Marketing |
|Section: |N/A |
| |
|In order to be short-listed you must demonstrate that you meet all the essential criteria and as many of the desirable criteria as possible. Where we |
|have a large number of applications that meet all of the essential criteria, we will use the desirable criteria to produce the shortlist. |
| |
|All disabled candidates who meet the minimum essential criteria will be included on the shortlist |
| |Attributes |Item |Relevant Criteria |How Identified |Essential/ |
| | | | | |Desirable |
|1 |Skills & Abilities | | | | |
| | |1.1 |Ability to communicate effectively and build strong |A/I |E |
| | | |collaborative working relationships at all levels within | | |
| | | |the organisation. | | |
| | | | | | |
| | | |Ability to work independently, without direct technical | | |
| | |1.2 |supervision to deliver individual and team objectives. |I |E |
| | | | | | |
| | | |A high degree of attention to detail and spelling | | |
| | | |accuracy. | | |
| | |1.3 | |T |E |
| | | |Strong analytical and problem solving skills | | |
| | | | | | |
| | |1.4 |Ability to write and deploy relevant code. |I |E |
| | | | | | |
| | | |Ability to use web and media editing software, e.g; Coda,| | |
| | |1.5 |Adobe Creative Suite etc. |A |E |
| | | | | | |
| | | |Ability to edit and create videos and graphics for online | | |
| | |1.6 |use. |A |E |
| | | | | | |
| | | | | | |
| | | | | | |
| | |1.7 | |A/I |E |
|2 |General & Special | | | | |
| |Knowledge |2.1 |Knowledge and understanding of web technologies, e.g; CMS |A/I |E |
| | | |systems, HTML, CSS, jQuery, SQL etc. | | |
| | | | | | |
| | | |Good working knowledge of Google Analytics and Google | | |
| | |2.2 |Webmaster Tools |A/I |D |
| | | | | | |
| | | |Working knowledge of W3C standards and WAI accessibility | | |
| | | |guidelines. | | |
| | |2.3 | |I |E |
| | | |Knowledge and understanding of social media marketing | | |
| | | |(both paid and organic). | | |
| | | | | | |
| | |2.4 | |A/I |E |
|3 |Education & Training | | | | |
| | |3.1 |Level 2 English and Maths qualifications (or equivalent) |A/C |E |
| | | | | | |
| | | |Relevant Level 3 qualification | | |
| | |3.2 | |A/C |D |
|4 |Relevant Experience | | | | |
| | |4.1 |Proven web design experience, including search engine |I/T |E |
| | | |optimisation, and be able to demonstrate a portfolio of | | |
| | | |work. | | |
| | | | | | |
| | | |Experience of planning and managing web development | | |
| | |4.2 |projects. |A/I |E |
| | | | | | |
| | | |Experience of producing web site documentation to a given | | |
| | |4.3 |standard and producing web site usage reports |A |D |
| | | | | | |
| | | |Experience of working in an FE College or similar large | | |
| | | |and complex organisation. | | |
| | |4.4 | |A |D |
| | | |Experience of participating in a multi-disciplinary team | | |
| | | |project or development work. | | |
| | | | | | |
| | |4.5 | |A |E |
| | | |Experience of line management, or supervision of staff. | | |
| | | | | | |
| | | |Experience of delivering digital marketing campaigns | | |
| | | |across multiple channels. | | |
| | |4.7 | |A/I |D |
| | | |Experience of event planning, or working at events of | | |
| | | |strategic importance to an organisation. | | |
| | |4.8 | |A/I |E |
| | | | | | |
| | | | | | |
| | | | | | |
| | |4.9 | |A/I |D |
| | | | | | |
| | | | | | |
|5 |Special Requirements | | | | |
| | |5.1 |Ability to work flexible hours including evenings as |I |E |
| | | |required. | | |
| | | | | | |
|Key: |How Identified |A |Application |
| | |I |Interview |
| | |T |Test |
| | |C |Copy of Certificates |
| | |P |Presentation |
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