Principles of Managing Customer Relationships
Building Customer Value in Relationship Marketing Sławomir CZARNIEWSKI University of Finance and Management in Bialystok Ul. Ciepła 40, 15-472 Białystok, Poland, E-mail: s.czarniewski@wp.pl Abstract In business, the customer as capital is not a new idea, but scientific literature has only recently begun to explore the topic in depth ... ................
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