Principles of Managing Customer Relationships

Building Customer Value in Relationship Marketing Sławomir CZARNIEWSKI University of Finance and Management in Bialystok Ul. Ciepła 40, 15-472 Białystok, Poland, E-mail: s.czarniewski@wp.pl Abstract In business, the customer as capital is not a new idea, but scientific literature has only recently begun to explore the topic in depth ... ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download