BuIldIng EffECTIVE CusTOMEr rElaTIOnshIps
importance of management of customer relationships. ② Explain how marketing adds value by creating several forms of utility. ③ Trace the development of the marketing concept and understand how it is implemented. ④ Understand what markets are and how they are classified. ⑤ Identify the four elements of the marketing mix and ................
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