Principles of Marketing, 13e (Kotler/Armstrong)

124) When shipping large amounts of bulk products such as forest products, coal, sand, or rock over long distances, a company should choose large trucks because of their low cost per ton shipped. Answer: FALSE. Diff: 1 Page Ref: 360. AACSB: Analytic Skills. Skill: Concept. Objective: 12-5 ................
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