BUSINESS ADMINISTRATION CURRICULUM

[Pages:240]CURRICULUM OF

BUSINESS ADMINISTRATION FOR

BBA, BBS, MBA & MS

HIG HER EDUC ATIO N COMMISSION

(2012)

HIGHER EDUCATION COMMISSION ISLAMABAD

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CURRICULUM DIVISION, HEC

Prof. Dr. Syed Sohail H. Naqvi Mr. Muhammad Javed Khan Malik Arshad Mahmood Dr. M. Tahir Ali Shah Mr. Farrukh Raza Mr. Abdul Fatah Bhatti

Executive Director Adviser (Academics) Director (Curri) Deputy Director (Curri) Asstt. Director (Curri) Asstt. Director (Curri)

Composed by: Mr. Zulfiqar Ali, HEC, Islamabad

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CONTENTS

1. Introduction.....................................................6

2. BBA Programme....................................................11 a. Structure of BBA Programme.....................12 b. Layout for BBA Programme..........................13 c. Semester-wise Breakup for BBA..................14

3. Bachelor of Business Studies (BBS)......................15 4. MBA Programme....................................................16

a. Structure of MBA Programme........................17 b. Semester-wise Breakup for MBA...................19

5. MS in Management Sciences................................20 a. Structure of MS Programme...........................20 b. Eligibility for Non-business Degree Holders...21

6. Roadmap for Business Education........................24

7. BBA Course outlines...............................................25 a. Compulsory Courses for BBA.......................25 b. Foundation Core Courses............................ 41 c. Major Core Courses........................................59 d. Major Elective Courses...................................75 e. Management Specialisation Courses..............89 f. Marketing Specialisation...............................105 g. Finance Specialisation..................................105

8. BBS Course outlines..............................................116 a. Core Courses................................................116 b. Elective Courses...........................................158

9. MBA Course outlines.............................................166 a. Core Courses..........................................166 b. Finance Elective Courses...........................207 c. HR Elective Courses.................................215 d. Management Elective Courses....................219 e. Marketing Elective Courses.......................225

10. Annexures A, B, C, D...................................236

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PREFACE

The curriculum of subject is described as a throbbing pulse of a nation. By viewing curriculum one can judge the stage of development and its pace of socio-economic development of a nation. With the advent of new technology, the world has turned into a global village. In view of tremendous research taking place world over new ideas and information pours in like of a stream of fresh water, making it imperative to update the curricula after regular intervals, for introducing latest development and innovation in the relevant field of knowledge.

In exercise of the powers conferred under Section 3, Sub-Section 2 (ii) of Act of Parliament No. X of 1976 titled "Supervision of Curricula and Textbooks and Maintenance of Standard of Education" the erstwhile University Grants Commission was designated as competent authority to develop review and revise curricula beyond Class-XII. With the repeal of UGC Act, the same function was assigned to the Higher Education Commission under its Ordinance of 2002 Section 10 Sub-Section 1 (v).

In compliance with the above provisions, the HEC undertakes revamping and refurbishing of curricula after regular intervals in a democratic manner involving universities/DAIs, research and development institutions and local Chamber of Commerce and Industry. The intellectual inputs by expatriate Pakistanis working in universities and R&D institutions of technically advanced countries are also invited to contribute and their views are incorporated where considered appropriate by the National Curriculum Revision Committee (NCRC).

To bring international compatibility to qualifications held from Pakistani universities/DAIs for promotion of students mobility and job seekers around the globe, a Committee comprising of Conveners of the National Curriculum Revision Committee of HEC met in 2009 and developed a unified template for standardized 4-year/8-semester BS degree programmes. This unified template was aimed to inculcate broader base of knowledge in the subjects like English, Sociology, Philosophy, Economics etc. in addition to major discipline of study. The Bachelor (BS) degree course requires to be completed in 4-years/8-semesters, and shall require qualifying of 130-140 credit hours of which 77% of the curriculum will constitute discipline specific and remaining 23% will comprise compulsory and general courses.

In line with above, NCRC comprising senior university faculty and experts from various stakeholders and the respective accreditation councils has finalized the curriculum for BBA 4-year and MBA 2-year. The same is being recommended for adoption by the universities/DAIs channelizing through relevant statutory bodies of the universities.

March, 2012

MUHAMMAD JAVED KHAN

Adviser (Academics)

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CURRICULUM DEVELOPMENT

STAGE-I

STAGE-II

STAGE-III

STAGE-IV

CURRI. UNDER CONSIDERATION

CURRI. IN DRAFT STAGE

FINAL STAGE

FOLLOW UP

COLLECTION OF EXP

NOMINATION UNI, R&D,

INDUSTRY & COUNCILS

APPRAISAL OF 1ST DRAFT BY EXP

PREP. OF FINAL CURRI.

QUESTIONNAIRE

CONS. OF NCRC.

FINALIZATION OF DRAFT BY NCRC

PRINTING OF CURRI.

COMMENTS

PREP. OF DRAFT BY NCRC

IMPLE. OF CURRI.

Abbreviations Used:

NCRC. National Curriculum Revision Committee VCC. Vice-Chancellor's Committee EXP. Experts COL. Colleges UNI. Universities PREP. Preparation REC. Recommendations LI Learning Innovation R&D Research & Development Organization HEC Higher Education Commission

ORIENTATION COURSES BY

LI, HEC

REVIEW

BACK TO STAGE-I

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INTRODUCTION

The Final meeting of National Curriculum Revision Committee on Business Administration was held at HEC Regional Centre, Lahore from January 11-13, 2012 to revise preliminary BBA and MBA in Business Administration Curriculum. The following members attended the meeting:-

1. Prof. M. Amanullah Khan Dean, Faculty of Management Sciences, Riphah International University, Islamabad.

Convener

2. Dr. Hasan Sohaib Murad Chairman, NBEAC/Director, University of management &Technology, C-II Johar Town, Lahore.

Member

3. Dr. Farooq e Azam Cheema, Dean Management Sciences / Director HR, Institute of Business & Technology (Biztek), Main, Ibrahim Hydri Road, Korangi Creek, Karachi.

Member

4. Prof. Dr. Mushtaq A. Sajid, Dean, Faculty of Management Sciences & Commerce, University College of Administrative Sciences, University of AJK, Campus Kotli (AK).

Member

5. Prof. Khalil Mahmood, Dean School of Business, University of Central Punjab, Lahore.

Member

6. Dr. Muhammad Aslam Khan Professor, Department of Management Sciences, Preston University, Building 85, Street 3, H-8/1, Islamabad.

Member

7. Dr. Khalid Mustafa Professor & Director Institute of Business Management Sciences, University of Agriculture, Faisalabad.

Member

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8. Dr. Shahid Raza Mir, Chairman, Department of Management, Institute of Business Administration, University Road, Karachi.

Member

9. Prof. Dr. Sarwar M. Azhar, Professor, University of Management & Technology, C-II Johar Town, Lahore.

Member

10. Dr. Ahmad Nawaz,

Member

Head, Department of Business Studies,

Pakistan Institute of Development Economics (PIDE),

Quaid-i-Azam University Campus,

Islamabad.

11. Dr. Nadeem A. Syed, Associate Professor, Department of Management Sciences, FAST ?National University, 22-G, Block-6, PECHS Karachi.

Member

12. Dr. Niaz Ahmed Bhutto, Associate Professor, Department of Business Administration, Sukkur Institute of Business Administration (IBA), Airport Road, Sukkur-65200.

Member

13. Dr. Ghulam Shabbir Khan Niazi, Assistant Professor, Quaid-i-Azam School of Management Sciences, Quaid-i-Azam University, Islamabad.

Member

14. Mr. Hamid Nawaz,

Member

Assistant Professor,

NUST Business School,

National University of Science & Technology (NUST),

Sector H-12,

Islamabad.

15. Malik Muhammad Hayat, Assistant Professor, Department of Business Administration, University of Sargodha, Sargodha.

Member

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16. Dr. Rehman Gul Gilal, Assistant Professor, Department of Business Administration, Shah Abdul Latif University, Khairpur.

Member

17. Dr. Muhammad Asim, Assistant Professor, Karachi University Business School, University of Karachi, Karachi.

Member

18. Mr. Kashif Hamid, Institute of Business Management Sciences, University of Agriculture, Faisalabad.

Member

19. Mr. Altaf-ur-Rehman,

Member

Department of Business Administration,

National College of Business Administration & Economics,

40-E/1, Gulberg III,

Lahore 54660.

20. Dr. Zafar Iqbal, Professor, FAST University, Block - B, Faisal Town, Lahore

Secretary

The meeting started with the name of Allah, the most beneficent and merciful.

Objectives of the Meeting

Review of the BBA curriculum Review of the BBS curriculum Review of the standard 2-year MBA program and curriculum Review of the MS program and curriculum Recommendations for promotion / development of the discipline

Key Highlights

The participants were welcomed to the meeting by Mr. Muhammad Javed Khan, Adviser (Academics), HEC. Mr. Khan highlighted the key objectives of the meeting stated above and requested the participants to accomplish the task of bringing the curriculum in the discipline of Business Administration at par with the international standards over the scheduled 3-day meetings. Once finalized, the curriculum can then be reviewed after every three years.

The Chair, Professor Amanullah Khan welcomed the participants to the NCRC and emphasized the need for individual Universities to adapt the baseline curriculum being prepared under the patronization of HEC by integrating it with

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