BUSINESS CASE ANALYSIS RUBRIC - UBalt



GRADUATE ANALYTICAL & PROBLEM-SOLVING ASSESSMENT RUBRIC (MGMT 700 Case Analysis- 100 points available)

| |Exceeds Standards |Meets Standards |Fails to Meet Standards |

|Identification of Symptoms (10 %) ½ page |Identifies symptoms clearly, with no confusion between symptoms and|Identifies majority of symptoms (at least 5). There is little |Identifies few, if any symptoms (4 or|

|maximum |problems (5 or more). There is no confusion between symptoms and |confusion between symptoms and problems. |less). There may be confusion between|

|Symptoms are indicators of |problems. Symptoms are clustered, with each group of symptoms | |symptoms, problems and/ or |

|problems. "Clusters” of symptoms aid in |pointing toward an underlying problem. | |recommendations. |

|pointing toward underlying problems. | | | |

| |(10) | |(6) |

| | |(8) | |

|Problem Statements (20%) |2-3 substantial problems faced by the company’s decision-makers are|At least 1 of the company’s substantial problems is identified and |2 or more of the following errors |

|½ page maximum |identified, and stated in terms that are actionable by the |stated in terms that are actionable by the company’s leadership |apply: |

|Problems should be stated in terms that are |company’s leadership. | | |

|actionable by the decision-maker for the | | |*Problems stated may refer to |

|analysis. | | |environmental conditions |

| | | |*Symptoms are stated as the problems.|

|A good problem definition keeps the case | | | |

|analysis tightly structured because | | |*Recommendations are stated as |

|everything discussed after this point must | | |problems. |

|be related to the problem(s) stated in this | | |* Problems may not be stated in |

|section.  | |(15) |single, concise, complete sentences. |

| | | |* More than 3 problems stated may be |

|Each problem is stated in one sentence, and | | |included. |

|is not given in the form of a question. | | |(12) |

|There should be no more than 3 problems. | | | |

| |(20) | | |

|Problem Analysis (15%) |Analysis includes all of the following: |Analysis includes 2 of the following: |Analysis includes 1 of the items |

|¾ page maximum |* 2-3 stated problems are analyzed thoughtfully |* 1 problem is analyzed thoughtfully OR 2 or more problems are |listed in the next column. |

|Problems are dissected to analyze key |* At least 1 strategic analysis tool applied |covered superficially. | |

|factors.  |* Relevant financial analysis is applied (Financial ratios or other|* At least 1 strategic analysis tool applied | |

| |financial analysis approach) |* Relevant financial analysis is applied (Financial ratios or other|(5) |

| |(15) |financial analysis approach) (10) | |

|Identification of Alternatives (15%) |Identifies a comprehensive set of thoughtful alternatives, |Identifies majority of alternatives (4-5 alternatives), excluding |Identifies few, if any alternatives |

|This is for brainstorming. |excluding “Do Nothing” alternatives (6 alternatives). |“Do Nothing” alternatives. |(3 or less alternatives) listed or |

| |There is a set of alternatives for each problem. |May have only 1 set of alternatives for more than one problem. |not all aspects of identified |

| | | |problems are addressed. (10) |

| |(15) |(12) | |

|Evaluation of Alternatives (15%) |Pros and cons for alternatives are provided. Arguments are |Pros and cons for alternatives are provided. Most of the arguments |Pros & cons for few, if any alts or |

|Arguments are provided for and against each |convincing, supported & comprehensive. |are convincing & supported. |only 1 alt. for each problem; Missing|

|alternative. | |May be missing a few pros and/or cons. |significant discussion of alternative|

| |(15) | |pros or cons. (10) |

| | |(12) | |

|Recommended Course of Action (20%) 2 page |Student demonstrates the ability to articulate and defend his |Student demonstrates the ability |Partial courses of action; and/or|Actions rely heavily on hiring, or |

|minimum |analysis and recommendations. Student provides a comprehensive |to articulate and defend analysis|Actions recommended do not |setting up committee(s)/ team(s) and |

|Develop the most effective, efficient, and |course of action, with substantiated feasibility that is likely to |and recommendations. |include specifics to fully |others to decide how best to solve |

|feasible combination of alternatives to |solve all of the priority problems and lead to above average |Student provides a course of |address/resolve identified |the problems. |

|solve the problems within boundaries of the |returns in this industry with intensifying competition. Student |action, with substantiated |problems |OR |

|firm's objectives. Do NOT recommend doing |demonstrates ability to integrate concepts and functional tools |feasibility that is likely to | |Brief statements are made about what |

|research, hiring a consultant, or setting up|from three or more business disciplines to solve complex business |solve at least one of the | |needs to be done, but few specifics |

|a team or com./task force to study the |problems. |identified problems and lead to | |are provided. |

|situation. You are the consultants. | |above average returns in this | |OR |

| | |industry. Student demonstrates | |Feasibility of some actions can be |

| | |ability to integrate concepts and| |questions |

| | |functional tools from at least | |OR |

| | |two business disciplines to solve| |Recommendations include actions not |

| | |complex business problem (16) | |evaluated in previous sections. |

| | | | | |

| | | | | |

| | | | | |

| | | | | |

| | | | | |

| | | |(14) |(10) |

| |20) | | | |

|Implementation Plan (5 %) Who is to do what;|Timeline and those responsible are identified and detailed. |Timeline is adequate but responsibilities are not identified OR |Timeline with those responsible not |

|timeframe. Individuals/depts. are named. |(5) |responsibilities are identified by the timeline is not adequate. |provided. (0) |

| | |(3) | |

Scoring Key: Total Score: __________

_______ Exceeds Standards 90 – 100

______ Meets Standards 70 – 89

______ Fails to Meet Standards ≤69

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download