Syllabus: English Language and Culture for Business (CL4 ...



Syllabus: English Language and Culture for Business (CL4, LAZ, Lin-Az) B2 –Listening

A.A. 2011/2012

Prof. Peter Cullen

This course is designed to integrate language learning with the content provided in the other courses offered in the Language and Culture for Business programme. As such, the course is divided into 6 modules of three weeks each, most of which reflect the exam structure of the LAZ, Lin-Az programme’s second year exam requirements. This structure should make the language lessons complementary to the business and culture lessons, reinforcing both language and content learning. The lessons are designed to provide the student with a functional command of the vocabulary and expressions pertinent to these subjects.

Students at the B2 level in English are expected to obtain a copy of the text for this course:

T. Trappe, and G. Tullis, Intelligent Business – Intermediate Business English (Longman, 2005)

Chapters from this text will be used to integrate listening exercises with the appropriate module themes. It is fundamental that students obtain this text as it provides the basic material for the oral examinations. Other texts are indicated at the bottom of each module structure. These texts are assigned by the relative subject professor and are not requirements of this course!!!

It is fundamental that students come to class. Active linguistic skills such as listening and speaking require a great deal of practice and exposure. It has been statistically proven that students who DO come to class perform better on the exams! There is also material for self-study at the Centro Linguistico d’Ateneo on Via Budassi. You may ask the secretaries there for the listening material for Doctor Cullen’s B2 listening course: this includes exercises as well as exam simulations and exams from previous years.

Students will be divided into groups and expected to create weekly presentations based on online audio visual blogs and TV providers they will follow in their groups. Each week, representatives from 2-3 scheduled groups will present briefly the information and issues viewed or heard on their chosen online source. Online sources address language, culture and business topics. The sites are assigned by the professor, the composition of the groups is the responsibility of the students, but must be registered with the professor in the online info groups section of the class register. Groups will present according to the weekly schedule on this syllabus. Material presented in class may be used asked at oral exams.

As well, the lesson ppt shows and other material and information is available on the professor’s blog: cl4englishlistening.. This material includes exam information, audio files, links to audio and video, as well as information about language and culture for business.

We will hold periodic exam simulations throughout the year. These are very useful experiences in which the student can see what a language exam in CL4 actually looks like and learn how these exams are structured. This important practice helps calm the nerves and produced better results!!! DO COME TO THESE!!!

At the end of the year you will be asked to fill out course evaluations. These are designed to get feedback on the quality of the lessons taught in the CL4 programme. They are anonymous. Although administered in class, the professor has no way of knowing what YOUR comments are. Please be objective and constructive in your criticism. This is an important instrument with which the administrative and teaching staff can improve the quality of the programme. We greatly appreciate your input!!!!

The module structure for the B2 Listening Course is as follows:

Module 1: The Culture of Business Processes:

week 1 - Business Culture and the Cultures of Business.

themes: Course introduction: syllabus, blog, Online info groups, studying

cultural axioms of time and expectation

learning, perpetuation and change

(LE. pg. 13 – discussion: the American business model; homework: WB LE. pg. 5 T2 and T3)

week 2 - Business Processes: Accounting for Expectation

themes: planning processes

accounting processes

relationships between business, region and State

(LE. pg. 19 – discussion: leadership styles; homework: WB LE pg. 10 T4)

Online info groups 1 and 2 present.

week 3 - The internationalisation of business

themes: necessity and expectation in global trade

necessity and expectation in global management

views on multinationals and global businesses

(LE. pg. 22 – discussion: intercultural and multicultural business and leadership; homework: WB LE. pg. 14 T5)

Online info groups 1, 2 and 3 present

Module 2: Internet, ICTs and Business contexts

week 4 – ICTs and changes in communication

themes: technology from telegraph to social networking

cultural expectations

rates of change

(LE. pg. 24 – discussion: culture and business strategy; homework: WB LE. pg. 18 T6)

Online info groups 4, 5 and 6 present

week 5 – Language and ICTs

themes: ICT’s and global English

innovation, law and non-English computing worlds

language, ICTs and global networking

Online info groups 7 and 8 present

week 6 – ICTs and global business

themes: ICTs and products

ICTs and finance

ICTs and networking your business

(LE. pg. 30 – discussion: Anglicana and Americana – difference and similarity; homework: WB LE. pg. 22 T8)

Online info groups 9, 10 and 1 present

Module 3: Marketing: This module is designed to treat some of the themes taught in the Marketing course.

week 7 – The Object and Evolution of Marketing Studies

themes: marketing theory

the discipline of marketing

marketing and the “new economy”

(LE. pg. 54 – discussion: the role of product recognition in the development of marketing; homework: WB LE. pg. 42 T14)

Online info groups 2 and 3 present

week 8 – The Role of Marketing in Companies

themes: internal and external interaction

marketing planning

(LE. pg. 55 – discussion: fine-tuning the market – market research, targets, market segment, market share; homework: WB LE. pg. 47 T15)

Online info groups 4 and 5 present

week 9 – Marketing Strategies and Approaches

themes: the development of marketing strategies

market research and methods of relational marketing

the 4 P’s

(LE. pg. 56 – discussion: - risk management and marketing strategy; homework: WB LE. pg. 50 T16)

Online info groups 6 and 7 present

Texts: Cozzi, G., and Ferrero, G., Principi ed aspetti evolutivi del marketing aziendale (Giappichelli, Torino, 2004).

Module 4: Intercultural communication: This module is designed to address some of the themes taught in Comunicazione interculturale.

week 10 – Identifying needs for intercultural communication

themes: What is IC and why is it significant?

L2 acquisition theories (behaviouralism, constructivism, innatisim, functionalism

neural science, brain mapping and connectivist approaches

(LE. pg. 60 – discussion: labour, outsourcing, and national economies; homework: WB LE. pg. 32 T11)

Online info groups 8 and 9 present

SECOND SEMESTER

week 11 – Living in a hyphen – Cross-cultural communities and business

themes: migration and populations

Italian emigration 1880’s to 2001

Italian immigration 1990 - 2001

(LE. pg. 64 – discussion: innovation, economic shifts and the BRIC countries; homework: WB LE pg. 38 T12)

Online info groups 10, 1 and 2 present

week 12 - Global intercultural communication

themes: language and power

understanding inter-cultures

innovating culture

(LE. pg 66 – discussion: economic blocks, economic regions, and outsourcing – comparative advantage; homework: WB LE pg. 40 T13)

Online info groups 3 and 4 present

The texts are:

Module 5: Globalisation:

week 13 – Globalisation and world systems: 500 years or 5000?

themes: world systems and globalisation – what do they mean?

how have societies globalised?

globalisation and change

(LE. pg. 123 – discussion: trade, marketing, privacy, regulation and law; homework: WB LE. pg. 59 T19 T20)

Online info groups 5 and 6 present

week 14 - Globalisation and its proponents

themes opportunities and externalities

the significance of trade

global institutions

(LE. pg. 39 – discussion: public vs. private law – contract law; homework: WB LE. pg. 24 T9)

Online groups 7 and 8 present

week 15 - Globalisation and shifting global balances

themes: imperialisms

cultural ideals and exportation

global, national and regional

(LE. pg. 47 – discussion: international law and the environment; homework: WB LE. pg. 31 T10)

Online groups 9, 10 and 1 present

week 16 – Simulation listening exam

Module 6: Business and the Environment:

week 17 – Material culture and resource exploitation in history

themes: agriculture – an ancient natural disaster

cultures of industrial resource exploitation

cultures of educated ignorance – the service sector

(LE. pg. 68 – discussion: profit/loss vs. cost/benefit; homework: WB LE. pg. 53 T17)

Online info groups 2, 3 and 4 present

week 18 – The climate crisis

themes: the state of scientific research

business in a finite resources game

facing the challenge: living in a finite resources game

(LE. pg. 134 – discussion: innovation and business strategy; homework: WB LE. pg. 55 T18)

Online info groups 5, 6 and 7 present

week 19 – Rich v Poor? Development theories and the environment

themes: sustainable development – whose model?

the energy cycle in industry

adaptation and innovation – solutions?

(LE. pg. 74 – discussion: production efficiency and budget efficiency; homework: review)

Online info groups 8, 9 and 10 present

week 20 – Listening exam simulation

The listening exam, therefore, will be constructed from the themes treated in class. Class material will be available in the form of handouts or a “reader” which may be found in the photocopy room at Collegio Raffaello, Piazza Rinascimento 13, or will be loaded on the blog so that you may download it.

The oral exam (accertamento linguistico) will be based on the course-book used for the lettorato: T. Trappe, and G. Tullis, Intelligent Business – Upper Intermediate Business English.

Exam schedules may be found on the Faculty of Languages web-site or on the bulletin board at Collegio Raffaello, Piazza Rinascimento13.

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