Pearson A4 Letterhead
Intelligent Business
Intermediate
General Teaching Programme
_____________________________
Area of Foreign Languages
English
INTELLIGENT BUSINESS
UNIT 1: COMPANIES
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To debate about the companies where the student prefers to work. Course book, page 8.
• To debate about the Transatlantic company, Inc. P. 12
• To talk about their own job. P. 13.
• To make a presentation about the enterprise where they prefer to work, specifying what they like and what they don’t. p. 14.
1.2 Specific Terms
• Dealing with the description of any enterprise and careers. Course book, page 8: Preview. Page 10, 12, Vocabulary
1.3 Functional Aspects
• To prepare an exposition about their own job. Course book, page 13: Career Skills
• To prepare an exposition about the company they prefer to work with, page 14, Dilemma
• To listen to a speech about the works of different people, filling in the table provided . Course book, page 13: Listening.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects. .
• To read the article about capitalism and nowadays enterprises. Course book, pages 9: Reading.
2.2. Specific Terms
• About the lexicon related to the new and old enterprises. Course book, pages 10: Vocabulary .
2.3 Functional Aspects
To identify and use in a correct way the necessary expressions to write an e-mail.Course book, pages 14: Dilemma.
2.4 Morphological and syntactic elements
• To know the form and use of the present simple and the present continuous. Course book, page 11: Language Check
3 SOCIAL AND PROFESIONAL ASPECTS
3.1 Formal and professional ways to put the profession into practice
• Use of the present simple to talk about their own job. Course book, page 13: Career Skils.
3.2 Professional Practice
• To talk about their own job. To make a description about any enterprise. Course book, pages 13 and 14.
UNIT 2: LEADERSHIP
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To talk about the different ways to running and enterprise and to work with other workers. Course book, page 16: Preview. Page 19
• To debate about the best way to leader a groups and to motivate the people that works there to improve and increase their job. Page 21. Course Book, Career Skills
• To prepare a discussion about the different kinds of managers from different enterprises, one of them Nissan. Page 22
1.2 Specific terms
• About the semantic field that deals with the concepts of managing and managers. Course book, page 19: Vocabulary 2. Page 16, Vocabulary 1.
1.3 Functional aspects
• To listen to David Hargreaves, manager of Radius Group and to work with the comprehension activities. Course book, page 19: Listening.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a newspaper article (The Economist) about how to be the manager of a star and to get the best from him or her. Comprehension by answering questions. Course book, pages 17: Reading.
• To read and fill in a short fragment from a text about how to be a good manager, filling in the gaps with the necessary words. Course book, page 18: Reading.
2.2 Specific terms.
• About managers and their work. Course book, page 16, 19: Vocabulary.
• Expressions with the following verbs set, make, meet, take. P. 19.
2.4 Morphological and syntactic elements.
• Form and use of the articles. Course book, page 20: Language Focus.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To know the techniques and manners to be a straight talker. Course book, page 21: Professional practice.
3.2 Professional Practice.
• To write an e-mail . Course book, page 22: Speaking.
UNIT 3: STRATEGY
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To debate about the main aspects to be considered when dealing with fashion enterprises. Course book, page 24. preview..
• To sell a MP3 CD PLAYER . Page 27
• To sell a motorbike . Page 30.
1.2 Specific terms.
• About the fashion world Course book, page 26: Vocabulary.
• About the buying and selling of any kind of products . P. 27.
2 USE OF THE WRITTEN LANGUAGE
2.1 Documentos visuales orales y escritos relacionados con aspectos profesionales.
• To read the different techniques of selling of Nike and make the exercises about the comprehension of the text. Course book, page 25.
• To listen to a conversation and to fill in the text with the given terms . P. 28.
• To write a final report about proposal and recommendations about the selling of motorbikes. p. 30.
2.2 Specific terms.
• About the fashion world . Course book, page 26: Vocabulary.
• About the selling and buying of articles of ani kind. P. 27.
2.3 Functional aspects
• To write a final report about proposal and recommendations about the selling of motorbikes. p. 30..
• To sell a MP3 CD PLAYER . Page 27
2.4 Morphological and syntactic elements.
• Form and use of the future of verbs . P. 27.
UNIT 4: PAY
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To give their opinion about the great executives P. 34. Preview.
• To debate about the things in common with other cultures when dealing with flexibility of manners. P. 39. Culture at work.
• To make an oral exposition about success. P. 40.
• To evaluate any type of action. P. 39. Career Skills.
1.2 Specific terms.
• About wages. Course book, page 36: Vocabulary.
• About the time. Course book, page 38: Vocabulary.
1.3 Functional aspects.
• To listen to a financial analyst speaking about wages. P. 37. Listening.
• To listen to a manager speaking about the achievement of a project and to answering the given questions. Course book, page 36: Listening.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text of The Economist and to do the comprehension exercises . P. 35.
2.2 Specific terms.
• About wages. Course book, page 36: Vocabulary.
• About the concept of time. Course book, page 38: Vocabulary.
2.4 Morphological and syntactic elements.
• To know the form and use of the Present Perfect and the past simple. Course book, page 38: Language Focus.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To learn useful expressions. Course book, page 36: Professional practice.
3.2 Professional Practice
• To write a final report about a recommendation for a job. Course book, page 40: Dilemma.
UNIT 5: DEVELOPMENT
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To talk about the economic development.P. 42. Preview.
• To talk about a possible economic future situation.P- 46. Practice.
• To talk about new possible economic fields . P. 47. Speaking.
• To listen to the listening and to fill in the table. P. 47.
1.2 Specific terms.
• About the environment and the business developed in that field P. 44.
1.3 Functional aspects.
• To talk an economic possible future situation .P- 46. Practice..
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read an article from a given magazine and to do the given exercises. Course book, page 40: Reading.
• To answer an e-mail offering a solution to a given problem. Course book, page 43: Writing.
• To read a text about the problems of communication and to do the given exercises. Course book, page 44: Reading.
• To listen to a conversation and to do the given exercises. Course book, page 45: Listening.
2.2 Specific terms.
• About the environment and the business developed there . P. 44.
2.3 Functional aspects.
• To write a project Course book, page 48.
2.4 Morphological and syntactic elements.
• Modal verbs: p. 45 and 46.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice. 3.2 Professional Practice.
To write a project. Course book, page 48.
UNIT 6: MARKETING
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To debate about the typical products of the everyday life. p. 50
• To debate about marketing. P. 52.
• To talk about marketing and the most famous slogans. P. 54.
• To debate about the similarities and differences between the diary products. P. 55.
• To develop a whole campaign about any kind of product and to show it to the rest of the group. P. 56.
1.2 Specific terms.
• About Brands. P. 52.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text from The Economist and to do the given exercises . P 51.
• To fill in a text with the words related to the field of marketing . P. 52.
• To fill in a text with the suitable adjective. P. 54.
2.2 Specific terms.
• About BrandsP. 52.
2.3 Functional aspects.
To make a role play about the buying and selling of a car . P. 55.
2.4 Morphological and syntactic elements.
• To know the form and use of the comparatives and superlatives of the adjectives. 53.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• Useful expressions about alternatives. Course book, page 55.
3.2 Professional Practice.
• To make a marketing plan about the different strategies to follow. P. 56.
UNIT 7: OUTSOURCING
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To debate about the advantages and disadvantages of having enterprises abroad, p. 60.
• To debate about having an enterprise abroad, in groups.p. 63.
• To make and answer to any kind of suggestion. P. 65.
• To debate about multicultural situations.
1.2 Specific terms.
About enterprises abroad and globalization P. 62.
1.3 Functional aspects.
• To listen to a conversation about the possession of an enterprise in India. P. 64.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text about the globalization and to do the given exercises . P. 61.
2.2 Specific terms.
• About enterprises abroad and the globalization. P. 62.
2.3 Functional aspects.
• To make suggestions. P. 65.
2.4 Morphological and syntactic elements.
• Form and use of conditionals 1 y 2. p. 63.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To write a text campering with enterprises abroad. P. 66.
UNIT 8: THE BOTTOM LINE
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To listen to a talk about the balance of loosings and earnings of any enterprise. P- 68.
• To make a listening about the annual figures of any enterprise P. 69.
• To make a debate about the solutions that should be taking when a fraud occurs. p. 71.
• To make an oral interpretation of any graph . P. 73.
1.2 Functional aspects.
• To make an oral presentation about oneself .P. 73.
• To make a presentation about a proposal made on the costs of the products of any enterprise. P. 74.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a texts from The Economist and to do the given exercises . P. 70.
2.2 Morphological and syntactic elements.
• Form and use of adjectives and adverbs .P. 72.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To learn the principal aspects of diagrams and statistic tables. P. 73.
3.2 Professional Practice.
• To make a presentation about the proposal of any statistic balance. P. 74.
UNIT 9: RECRUITMENT
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To talk about the last job interview that the students made. P. 76.
• To speak about the way the students would make the selection of workers in any enterprise.
• To give their opinion about the job interviews presented in this unit. P. 78.
• To listen and to fill in a CV. P. 80.
• To make a role play about a pone call P. 81.
• To have a formal conversation.P. 82.
1.2 Specific terms.
• About CV.. Course book.
• About jobs. P. 78.
1.3 Functional aspects.
• To know the main points of any CV.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text about the finding of a job and its first request. P 77.
• To Fill in a text. P. 79.
2.2 Specific terms.
• About CV.. Course book.
• About jobs. P. 78.
2.4 Morphological and syntactic elements.
• Form and use of the relative clauses . P. 79.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• Ways to write a CV.
• Ways and expressions to make a job interview .
3.2 Professional Practice
• To write a CV. P. 80.
• To make a job interview and to write it down . P. 82.
UNIT 10: COUNTERFEITING
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To debate about fakes and its situation in the market . P. 86.
• To listen to two people speaking about fakes and to answer to the given questions .P. 86. p. 90.
• To give the main reasons for and against any topic . P. 91.
• To debate about any possible cultural shock when showing feelings in a dialogue . P. 91.
1.2 Specific terms.
• About fakes. P. 88.
• About adjectives, in positive and negative. P. 88.
1.3.Functional aspects.
• To give reasons for and against forging.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text from The Economist and to do the given exercises. P. 87.
2.2 Specific terms.
• About fakes and falsifications . P. 88.
• About adjectives, in positive and negative. P. 88.
2.3 Functional aspects.
• To identify and use the terms of this unit in a proper way.
2.4 Morphological and syntactic elements.
• To revise the form and use of the conditionals P. 89.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To make an exposition about the opinion and figures of the selling of exclusives made by famous people. P. 92.
UNIT 11: MARKETS
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To listen to a discussion and do the given exercises . P. 98.
• To listen to the selling of a car in Internet and to do the given exercises . P. 99.
• To debate about the importance of the personal relationships P. 99.
• To talk about the main European markets .P. 100.
1.2 Specific terms.
• About markets.
1.3 Functional aspects.
• To listen to the selling of a car.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To listen to a text about electronic markets. P. 95.
• To fill in the given texts about the buying and selling of cars on-line. P. 96.97.
2.2 Specific terms.
• About the different kinds of markets. P. 94.
• About markets . P. 96
2.3 Functional aspects.
To make the closing of a selling P. 100
2.4 Morphological and syntactic elements.
Form and use of gerunds and infinitives. P. 97.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To make the close of a selling .
UNIT 12: LOBBIES
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To debate about the different acts of protest P- 102.
• To talk about the role of famous people in charity acts. P. 103.
• To make a listening about any type of campaign and to make the given exercises . P. 106.
1.2 Specific terms.
• To defend an idea.p. 107.
1.3 Functional aspects.
• To make a defence of any kind of campaign P. 108.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text from The Economist and to do the given exercises . p. 103.
• To fill in the gaps of a text about markets. P. 104.
2.2 Specific terms.
• To defend an idea .p. 107.
2.4 Morphological and syntactic elements.
Form and use of the modals of obligation . P. 105.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To make and defend any campaign . P. 108.
UNIT 13: MESSAGING MELTDOWN
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To speak about the commonest ways of communication . P. 112.
• To debate about advantages and disadvantages about the given means of communication P. 114.
• To make a listening about the use of the e-mails. P. 115.
• To listen to five conversations and to fill in the given table. P. 117.
• To give a press conference . P. 116.
1.2 Specific terms.
• About the means of communication.
• Verbs and adjectives
1.3 Functional aspects.
• To give information about business . P. 117.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text and do the given exercises. P. 113.
2.2 Specific terms.
• About the means of communication.
• Verbs y adjetives.
2.3 Functional aspects.
• To write e-mails in a correct way.
2.4 Morphological and syntactic elements.
• To revise the form and use of the reported speech of the verbs. P. 116
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To write e-mails.
• To give a press conference.
UNIT 14. LOGISTICS
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To talk about the buying and selling of the most demanded products. P. 120.
• To listen to a press conference and to fill in the gaps of the given exercises. P. 123.
• To make and listen to difficult questions P. 125.
• To listen to complicated questions. 123.
• To debate about different attitudes before different situations. P. 123.
• To debate about any urgent decision that should be taken. P. 126.
1.2 Specific terms.
• About the market chains and the products. P. 122.
• Compound nouns . P. 122.
• To make compound nouns. P. 124.
• To make questions. P 125.
1.3 Functional aspects.
• To make an exposition about an urgent decision. 126.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text from The Economist and to do the given exercises. p. 121.
• To fill in the gaps of texts.
• To write a fax. P. 126.
2.2 Specific terms.
• About market chains and different products. P. 122.
• Compound nouns . P. 122.
• To make compound nouns . P. 124.
• To make questions. P 125.
2.3 Functional aspects.
• To write a fax.
2.4 Morphological and syntactic elements.
Form and use of the passive of verbs. P. 124.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To write a fax. P. 126.
UNIT 15: INNOVATION
CONTENTS
1 USE OF THE SPOKEN LANGUAGE
1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.
• To debate about the technical evolution and diary products. P. 128.
• To debate about the products that could have been innovated in a given moment . P. 131.
• TO make a listening about inventions and to fill in the exercises.
• To talk about past decisions . P. 132.
• To listen to conversations and to do the given exercises.- p. 133.
• To make the presentation of a project.134.
1.2 Specific terms.
• Inventions and designs. P. 130.
• Synonyms. P. 130
1.3 Functional aspects.
• To present a project to the rest of the class. P. 134.
2 USE OF THE WRITTEN LANGUAGE
2.1 Visual, oral and written documents related to professional aspects.
• To read a text and to do the given exercises. p. 129.
2.2 Specific terms.
• Inventions and designs. P. 130.
• Synonyms. P. 130.
2.4 Morphological and syntactic elements.
Form and use of the modal verbs in the past . P. 132.
3 SOCIAL AND PROFESSIONAL ASPECTS
3.1 Formal and professional means to put the profession into practice.
• To make a project and to present it to the rest of the class P. 134.
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