Trade Show Checklist
BUSINESS IDEA EVALUATION WORKSHEET
Business Idea:
DATE:
|SECTION 1: | | |
|The Market and Fulfillment | |Comments |
|Is there a good market for your idea? |Yes | |
| |No | |
|Does the market have money? |Yes | |
| |No | |
|Is there a lot of competition? |Yes | |
| |No | |
|Do you know how to market and sell for the |Yes | |
|business? |No | |
|Do you have a unique strategy? |Yes | |
| |No | |
|Can you easily get the product or service to|Yes | |
|your customers? |No | |
|SECTION 2: | | |
|Start-up Options | |Comments |
|Can you start the business from home? |Yes |Possibly the lowest initial investment. |
| |No | |
|Can you start it on a part-time basis? |Yes |Allows you to keep your regular job. |
| |No | |
|Do you have to franchise the business? |Yes |Higher costs involved, but probably training and assistance with |
| |No |management and marketing techniques. |
|Do you have to buy the business from the |Yes |Higher costs involved, but possible training and insights from existing|
|existing owner? |No |owner, as well as built-in customer base. |
|Does it have to be started outside the home |Yes |Higher initial cost and highest risk because of lack on income to fall |
|on a full-time basis? |No |back on. |
|SECTION 3: | | |
|Income Possibilities | |Comments |
|Do you know how much income you need to get |Yes | |
|from the business? |No | |
|Can you accurately estimate the amount of |Yes | |
|income you could expect from the business? |No | |
|Do you have (or can you get) enough funding |Yes | |
|to start this business? |No | |
|Do you know the pricing structures that your|Yes | |
|competitors use? |No | |
|Do you know the potential profit margins? |Yes | |
| |No | |
|SECTION 3: | |Comments |
|Other Considerations | | |
|Do you know enough about the type of |Yes | |
|business? |No | |
|Can you get training in the business area? |Yes | |
| |No | |
|Can you afford to take that time? |Yes | |
| |No | |
|Can you work part-time for a competing |Yes | |
|company? |No | |
|Can you get assistance from an industry |Yes | |
|association? |No | |
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