Trade Show Checklist



BUSINESS IDEA EVALUATION WORKSHEET

Business Idea:

DATE:

|SECTION 1: | | |

|The Market and Fulfillment | |Comments |

|Is there a good market for your idea? |Yes | |

| |No | |

|Does the market have money? |Yes | |

| |No | |

|Is there a lot of competition? |Yes | |

| |No | |

|Do you know how to market and sell for the |Yes | |

|business? |No | |

|Do you have a unique strategy? |Yes | |

| |No | |

|Can you easily get the product or service to|Yes | |

|your customers? |No | |

|SECTION 2: | | |

|Start-up Options | |Comments |

|Can you start the business from home? |Yes |Possibly the lowest initial investment. |

| |No | |

|Can you start it on a part-time basis? |Yes |Allows you to keep your regular job. |

| |No | |

|Do you have to franchise the business? |Yes |Higher costs involved, but probably training and assistance with |

| |No |management and marketing techniques. |

|Do you have to buy the business from the |Yes |Higher costs involved, but possible training and insights from existing|

|existing owner? |No |owner, as well as built-in customer base. |

|Does it have to be started outside the home |Yes |Higher initial cost and highest risk because of lack on income to fall |

|on a full-time basis? |No |back on. |

|SECTION 3: | | |

|Income Possibilities | |Comments |

|Do you know how much income you need to get |Yes | |

|from the business? |No | |

|Can you accurately estimate the amount of |Yes | |

|income you could expect from the business? |No | |

|Do you have (or can you get) enough funding |Yes | |

|to start this business? |No | |

|Do you know the pricing structures that your|Yes | |

|competitors use? |No | |

|Do you know the potential profit margins? |Yes | |

| |No | |

|SECTION 3: | |Comments |

|Other Considerations | | |

|Do you know enough about the type of |Yes | |

|business? |No | |

|Can you get training in the business area? |Yes | |

| |No | |

|Can you afford to take that time? |Yes | |

| |No | |

|Can you work part-time for a competing |Yes | |

|company? |No | |

|Can you get assistance from an industry |Yes | |

|association? |No | |

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