1 - Business Teachers Association of NYS
1.Development of Business (5 days)
• Marketing Foundations and Functions: Chapter 2
• Student Activity -- Research of Major Company in Business during 20th Century (computer activity)
• Worksheet/Notc-taking Guide
2.Feasibility and Business Planning(3 days)
Business Plan
• Entrepreneurship and Small Business Management: Chapter 5
• Marketing Essentials: Chapter 39
Yahoo Accounts
• Webpage Search ()
3.Market Analysis(5 days)
Customer Market -- Global Marketplace
• E-commerce: Business on the Internet -- Chapter 11
• Marketing Essentials: Chapter 2
• Entrepreneurship and Small Business Management: Chapter 6
4.What is E-commerce? (10 days)
• Basics of Electronic Business
• Types of Business Ownership and Organization
o E-commerce: Business on the Internet -- Chapter 1;Chapter 2
o E-commerce: Business on the Internet -- Chapter 5
o Entrepreneurship and Small Business Management Chapter 8; Chapter 24
5.Legal Environment(3 days)
• Security
• Privacy
• Trade Laws (anti-trust laws)
• Ethics
o Entrepreneurship and Small Business Management: Chapter 8; Chapter 24
o Marketing Essentials: Chapter 5
o E-commerce: Business on the Internet -- Chapter 8
6.What is Marketing(5 days)
• Marketing Foundations and Functions: Chapter 1
• Marketing Essentials: Chapter 24
• Marketing Foundations and Functions: Chart from Chapter 1
• E-commerce: Business on the Internet -- Chapter 9
7. Selecting the Product
• Marketing Plan
o Entrepreneurship and Small Business Management: Chapter 10
o Marketing Essentials: Chapter 34; Chapter 35 Market Research
8.Pricing the Product
• Entrepreneurship and Small Business Management: Chapter 11
• Marketing Essentials: Chapter 29; Chapter 30
9. Customer Services
• Finance
o Entrepreneurship and Small Business Management: Chapter 20
o E-commerce: Business on the Internet: Chapter 4
10.Promoting the Product
• Print Advertising
o Marketing Essentials: Chapter 20
o Entrepreneurship and Small Business Management: Chapter 12
o E-commerce: Business on the Internet -- Chapter 10
• Webpage Design
• Creating a Webpage
o E-commerce: Business on the Internet -- Chapter 12; Chapter 13
11.Delivering the Product
• Packaging and Deliver
o E-commerce: Business on the Internet -- Chapter 6; Chapter 7
12. Career Development
• E-commerce: Business on the Internet Chapter 3
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