WomensNet 2021 Guide to Jumpstarting Your …

WomensNet 2021 Guide to

Jumpstarting Your Marketing

Proven Ways You Can Find and Attract Customers Fast

Table of Contents

Introduction

Search Engine

Optimization (SEO)

SEO Basics

Grassroots Marketing

Keywords

Improving Your Ranking

Creating Awareness

On-Page SEO

Networking

Off-Page SEO

Outreach

Technical SEO

Site Performance

Your Website

Choosing Your Online Address

Design Basics

Content Management System

Functionality

Offering a Freebie

Conversion Rate

Optimization (CRO)

Earn Trust

Be Clear and Concise

Get and Keep Attention

Reduce Friction

Focus on Usability

TEST TEST TEST

Publicity

Linking Publicity and Sales

Types of Media Outlets

Who Cares?

The Two-Pronged Approach

Advertising

Where to Advertise

Types of Ads

Digital Search Advertising

Resources

References

Further Reading

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Introduction

There are many reasons businesses are

successful. Some have superior or innovative products and services. Others have

top talent on their payroll. Some develop

an efficient infrastructure that keeps costs

lower than the competitions¡¯, while others

are more concerned about delighting every

single customer.

No matter what your competitive advantage, the one thing every company needs

is a solid base of customers willing to pay

their stated prices.

And the only way to find and sell to those

customers is through marketing.

The good news is that, no matter what

other people may have told you, marketing

doesn¡¯t have to be complicated or expensive. Our WomensNet team knows this

through more than 100 years of combined

marketing experience.

offer you advice, ideas, and encouragement, hence the genesis of this marketing

guide. We wanted to create something

to help women business owners generate

more business, make more money, and be

more profitable.

The marketing ideas on the follow pages

are offered as proven tools you can use to

connect with your target market¡ªyour potential customers. We¡¯re not experts in your

industry, but we¡¯ve seen these tactics work

well in a number of different markets. So,

we¡¯re providing them as ideas for you to try,

tweak, and make your own.

Some will fit better than others, depending

on your industry, customer base, location,

and budget. But, we hope that you¡¯ll find

some new ideas you can use to bring in

more business.

The trick is determining which marketing

methods are the most effective at attracting

those paying customers on a regular basis.

Some may be effective initially but then

quickly taper off, while others are slow and

steady. Typically, you won¡¯t know right away

which are going to work best for you¡ªyou

may need to try a few different approaches and compare results before you decide

which to should invest in heavily.

At WomensNet, we¡¯re here to help you

build a successful business. We want to

Photo: Congratulations to our monthly and annual Amber Grant winners from 2018 and 2019.

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