The Business Plan: Concepts, Theories, Models and …
May 13, 2009 · The Business Plan for Executing Innovations: Concepts, Theories, Models and Strategies. Ozzie Mascarenhas SJ, PhD. May 13, 2009. From an academic point of view, a business plan is a roadmap, a statement of strategy, an operational model, a business forecast or some other conceptual label. ................
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