INTRO TO BUSINESS
Syllabus
Principles of Business, Marketing, and Finance
COURSE OBJECTIVE: Introduction Course (Pre-Req. to several other business related courses)
In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems and settings in business, marketing, and finance.
COURSE TOPICS:
Economics & Ethics
Global Business
Entrepreneurship- Owning and Operating a Business
Management & Leadership
Marketing/Advertising
Finance- Corporate Financing (Accounting)
Money Management- Personal Finance: Credit & Budget
Career Planning
INSTRUCTIONAL STRATEGIES:
• Lecture/class discussion
• PowerPoint presentations/educational videos
• Cooperative learning projects
• Written assignments
• Tests/projects
• Student presentations
GRADING POLICY:
• 50% Major Tests/Projects
• 50% Daily work/assignments
EXPECTATIONS / CLASS RULES:
• Respect everyone
• Be Responsible
• Have a positive attitude
• Communicate any questions or concerns
*CHEATING WILL NOT BE TOLERATED- THIS WILL RESULT IN A ZERO FOR
THAT ASSIGNMENT OR TEST.
TUTORIALS- By appointment or Tutorial hours set by teacher
Tutorial sessions are for students needing additional assistance outside of the classroom. Other schedules can be arranged as needed.
FINAL THOUGHTS
It is my goal and responsibility to assist you in your success. Your success in this class depends on your effort and attitude. If you have any questions or concerns please feel free to communicate those to me.
INSTRUCTORS EMAIL: heath_duncan@
COURSE OUTLINE
Book “Principles of Business” 8e, South-Western Cengage
(Textbooks for classroom use only, no check-out)
Typically we will cover 2 chapters then have a test and project over that information
UNIT 1 – ECONOMICS & ETHICS
Ch. 1 “Economic Decisions and Systems”
Ch. 2 “Economic Activity”
TEST Ch. 1 & 2
Ch. 3 “International/Global Business”
Ch. 4 “Social Responsibility / Ethics”
TEST Ch. 3 & 4
UNIT 2- BUSINESS ORGANIZATION & MANAGEMENT
Project “Franchise PowerPoint”- group project
Ch. 5 “Business Organization”
Ch. 6 “Entrepreneurship & Small Business Management”
TEST Ch. 5 & 6
Major Project- Individual “Business Plan”
Ch. 7 “Management & Leadership”
No Test
Project “Leadership Brochure”
UNIT 3- BUSINESS OPERATIONS & TECHNOLOGY
Project “Magazine Cover & Creation”
Ch 10 “Marketing & Advertising”
TEST Ch. 10
Project- “Super-bowl Ad PowerPoint” group project
UNIT 4- FINANCING
Ch. 12 “Business Finance / Accounting”
TEST Ch. 12
Project- Worksheet: BOA Videos x2 – Credit & Budget
Ch. 16 “Personal Finance”
TEST Ch. 16
Project- BOA Worksheet “Student Financial Handbook”
CAREER RESEARCH
Reality Check – Budget and Career Research
– Career Research
FINAL PROJECT- COURSE SUMMARY POWERPOINT
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