POWERFUL HEADLINES FOR ONLINE MARKETING

[Pages:6]POWERFUL HEADLINES FOR ONLINE MARKETING

Many of you may delve into lead generation, or even host you're your own newsletter. And...if you do so, it is very, VERY important that you get good at copywriting.

In fact, I would say that having or developing solid copywriting skills should be a must for you. You want to be able to capture people's attention and be persuasive in all that you do...both in the spoken word, as well as written word.

So...to make it a bit easier for you and to get your brain moving, I thought I'd include some headline ideas in helping you to be a better writer.

Headlines are the FIRST THING people read and will determine whether or not they read your message, whether you're sending a team email, a marketing email, an email directing someone to a blog post, or writing an actual advertisement to attract people to look at what you do.

The HEADLINE is CRUCIAL! A poorly written headline means low open rates, or very little click-through if your headline is on an ad.

Ryan Deiss who runs is an extremely brilliant online marketer.



Support@

In one of this blog posts, he talked about the TYPES of headlines to use in marketing. Here's a little run down from his blog post:

1. Self-Interest. These headlines talk about a direct and very specific benefit your audience will gain by reading your email.

2. Curiosity. The purpose is to get them to open your email because you were relatively vague and they can't help but open it up to find out what's inside.

3. Offer. People love to buy and they like things that are free. So...anytime you can give a specific offer, state it in your headline.

4. Urgency/Scarcity. These headlines work very well and tell your readers that they must act now. Be careful not to use this too often, as they get old very fast.

5. Humanity/Connection. Sometimes simply reaching out and saying something nice, showing your appreciation can be effective.

6. News. Your audience will love you when you keep them abreast of new announcements or news about the line of work they are in.

7. Social Proof. By far, one of the most powerful elements in marketing...period. People like doing things that others are doing. Using stories and highlighting how people are benefiting form what you have to offer is a solid way to get your email opened.

8. Story. Another powerful way of generating curiosity is telling a story, and using your headline as a way of drawing them in to want to hear the "rest of the story."

Here are some examples of these different types of headlines. Be sure not to simply just copy them, but use them as brain-starters in helping you to come up with your own ideas.



Support@

The most important thing you have to remember is that the content that follows your headline must be relevant to what the headline says. Don't just use a headline to get someone to open your email and then say something entirely different in the content. People get mad quickly and will unsubscribe from your list.

Self Interest Headlines

- 14 Ways to Be a Better Recruiter - 2 Ideas for Gaining New Customers Today - The 2-Step Prospecting Technique - How to Make $1000 this week - How to get your entire team to your next event - One Way to Remove Prospecting Fear Forever - How to Stop Procrastinating for Good - Never say "I can't afford it" ever again - Make a Full-Time Income Working 10 hours a week - A great idea to spend more time with your family - The PERFECT business - How to move your check to over 10k a month - 16 Ways to Get More Facebook Followers - How to Get More Likes on your Facebook posts - How to hire a personal assistant for dirt cheap - 3 Ideas to Keep People on your website longer - My favorite tools for making life easier - Turn cold prospects into your best customers - Triple your volume in 3 days or less - How to Scale your Business and reduce your workload



Support@

Curiosity

- I cannot believe this happened - I have to be honest and spill the beans - Don't do this. I fell flat on my face - Don't read this book - What happened to this guy? - Did you hear? - I thought it would never happen - This is the best tool I have ever seen! - This was the funnies thing that happened all year... - The job market is dead? - Is this the best way to work from home, or what!

Offer

- Grab my Profit-Making Blue Print - Download this Facebook Marketing Tool - The Best Script I've ever used - Meet me in Vegas at (EVENT) - Slow Recruiting? Grab this... - 4 Proven Ads that Pull. Download now - Blog Posts that Make Money on Demand - Copy and Paste this Life Organizer - Create the perfect work schedule - Download this Facebook Marketing PDF



Support@

Urgency/Scarcity

- It's closing soon - Only one day until we shut it down - I have room for 4 more - If you act fast you can grab one - I've got 23 of these left on my shelf - The cart closes in 12 hours - 346 people have grabbed this. Only 4 left - Get this now before they are gone for good - You have one more day to watch this

Humanity/Connection

- I really appreciate you - I blew it - I was wrong - This was a mistake I made that I won't make twice - Thank you! - You are very important to me - I wanted to give you a token of my appreciation

News

- Announcing: - This just came to my attention - Did you read this yet? - Have you heard about..." - This is BIG NEWS. - Holy Smokes. Did you catch the front page? - Brand New Tool changes everything forever



Support@

- This was just announced... - The top story of the day... - Shocking news - What Facebook did to change the game - LinkedIn just announced... - What SnapChat is doing to redefine social media - Breaking News...

Social Proof

- How Mike made $11,000 in 33 days - Sarah ran with this and quit her job in 3 months - How and 80-year old butcher built an empire - Julie and Andrew used this tool to quit their job - These 46 people cannot be wrong...

Story

- The day started great until... - Yesterday, I talked to this guy... - I woke up this morning to... - What makes people do this? - And the whole time I thought this was real... - The most amazing happened on Facebook... - If I had to start all over again... - One thing I'd do differently



Support@

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download