Business Plan Outline - LDC of East New York



Cover PageINSTRUCTIONS: The Cover Page should include the following: plan name, company name, company address, company phone and fax, an email address and possibly a revision number or copy number.Legal PageConfidentiality Agreement ? The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________.It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________.Upon request, this document is to be immediately returned to _______________. ___________________Signature ___________________Name (typed or printed) ___________________Date This is a business plan. It does not imply an offering of securities. Table of Contents TOC \o "1-3" \h \z \u Cover Page PAGEREF _Toc405882930 \h 2Legal Page PAGEREF _Toc405882931 \h 3Table of Contents PAGEREF _Toc405882932 \h 41.0 Executive Summary PAGEREF _Toc405882933 \h 52.0 Company Summary PAGEREF _Toc405882934 \h 52.1 Start-up Summary PAGEREF _Toc405882935 \h 5Table: Start-up PAGEREF _Toc405882936 \h 53.0 Product or Services PAGEREF _Toc405882937 \h 64.0 Target Market Analysis PAGEREF _Toc405882938 \h 6Table: Market Analysis PAGEREF _Toc405882939 \h 65.0 Industry Analysis PAGEREF _Toc405882940 \h 66.0 Competitive Analysis PAGEREF _Toc405882941 \h 77.0 Marketing Strategy and Sales PAGEREF _Toc405882942 \h 77.1 Sales Forecast PAGEREF _Toc405882943 \h 7Table: Sales Forecast PAGEREF _Toc405882944 \h 77.2 Milestones PAGEREF _Toc405882945 \h 8Table: Milestones PAGEREF _Toc405882946 \h 88.0 Management PAGEREF _Toc405882947 \h 89.0 Operations PAGEREF _Toc405882948 \h 810.0 Financial Plan PAGEREF _Toc405882949 \h 910.1 Start-up Funding PAGEREF _Toc405882950 \h 9Table: Start-up Funding PAGEREF _Toc405882951 \h 910.2 Projected Profit and Loss PAGEREF _Toc405882952 \h 10Table: Profit and Loss PAGEREF _Toc405882953 \h 1011.0 Appendix and Supporting Documents PAGEREF _Toc405882954 \h 101.0 Executive Summary INSTRUCTIONS: Summarize the key points of your business plan. This is the section where you “tell your story” and capture the reader’s attention. This section includes a summary of the whole plan and is simply stated in one-to-two pages. Although this section is found at the beginning of the plan, it is recommended that you write it last, after you have explained your business strategy in whole. 2.0 Company Summary INSTRUCTIONS: In this section, you will describe the nature of your business. What is your business selling or providing? Explain the business structure (sole proprietor, corporation, or partnership), your business model, location, and business goals and objectives. Describe your milestones and business progress to date. You should also include the amount of money needed to start your business. 2.1 Start-up SummaryINSTRUCTIONS: Summarize your Start-up table numbers, both expenses and assets. Table: Start-up Requirements Start-up Expenses Expense 1 $0 Expense 2 $0 Expense 3 $0 Expense 4 $0 Expense 5 $0 Expense 6 $0 Total Start-up Expenses $0 ? Start-up Assets ? Cash Assets $0 Other Current Assets $0 Long-term Assets $0 Total Assets $0 ? Total Requirements $0 ? 3.0 Product or Services INSTRUCTIONS: In this section of the plan explains why you’re (going) in business and provides a complete explanation of your product or service, the need this product will fill in the market, your company’s unique selling proposition (USP), and other relevant information about what you are going to sell or provide. ? 4.0 Target Market Analysis INSTRUCTIONS: Explain the reasons for starting the business by describing the market, the consumer demand, their demographics and buying habits. This part of the plan must include demographic data. This section also explains why people would want to buy your product/service and explain your product’s features and benefits. Table: Market Analysis Year 1Year 2Year 3Year 4Year 5Potential Customers GrowthCAGRSegment Name 0% 0 0? 0 0 0 0.00% Segment Name 0% 0 0 0 0 0 0.00% Segment Name 0% 0 0 0 0 0 0.00% Total 0.00% 0 0 0 0 0 0.00% ? 5.0 Industry AnalysisINSTRUCTIONS: In this part of the plan you must discuss in length the industry of your business, the key players, the size in dollars and numbers if possible. Also include the necessary data to justify your business success by presenting independent sources that support your reason to go into business and why your business will succeed. 6.0 Competitive Analysis INSTRUCTIONS: In this section of the plan explain why people would buy your products or services. Be explicit about what makes you unique, restating your unique selling proposition. You must also discuss your competition, between 3-5 other companies that are selling similar products/services. Create a SWOT Analysis (strengths, weaknesses, opportunities and threats) and include a matrix of your product’s features/benefits in relationship to your competition. 7.0 Marketing Strategy and Sales INSTRUCTIONS: Explain how you intent to reach your target audience and provides a clear and explicit description of the product’s (service) plan, pricing strategy, promotional strategy and distribution. The marketing plan explains how your company will be positioned in the marketplace and how much it will cost you. In this section you will also explain branding strategies and identify your company’s corporate image. Include sales projections based on marketing strategy. Discuss what types of marketing strategies you plan to employ (traditional, print, media, promotional, PR, etc.) 7.1 Sales Forecast INSTRUCTIONS: Use this topic to explain the Sales Forecast table.? Table: Sales Forecast Sales Year 1 Year 2 Year 3 Row 1 $0 $0 $0 Row 2 $0 $0 $0 Row 3 $0 $0 $0 Total Sales $0 $0 $0 Direct Cost of Sales Year 1 Year 2 Year 3 Row 1 $0 $0 $0 Row 2 $0 $0 $0 Row 3 $0 $0 $0 Subtotal Direct Cost of Sales $0 $0 $0 ? 7.2 Milestones INSTRUCTIONS: Describe the milestones (measurable activities) laid out in the Milestones table.Table: Milestones Milestone Start Date End Date Budget Manager Department Name me 0/0/00 0/0/00 $0 ABC Department Name me 0/0/00 0/0/00 $0 ABC Department Name me 0/0/00 0/0/00 $0 ABC Department Name me 0/0/00 0/0/00 $0 ABC Department Name me 0/0/00 0/0/00 $0 ABC Department Name me 0/0/00 0/0/00 $0 ABC Department Name me 0/0/00 0/0/00 $0 ABC Department Totals $0 8.0 Management INSTRUCTIONS: Describe the management and personnel structure of the company, including any gaps that need to be filled. ? 9.0 OperationsINSTRUCTIONS: This section explains the day-today cycle of your business’ operations. You should include: the business location, manufacturing, distribution, purchasing decisions, hours of operation, and a time-and-action calendar that illustrates how these steps will take place. 10.0 Financial Plan INSTRUCTIONS: Summarize the financial aspects of your business plan. This section describes your sales objectives and will illustrate your business growth during the first three years. This part of the plan supports the Marketing Plan section and shows the need for financing your business operations. In this section you will also show your company’s financial growth in numbers! How much money (if any) will your company make the first, second and third year? Explain your breakeven point. Include in this section cash flow statements, profit and loss statements, the company’s balance sheet, and a statement of assumptions describing your methodology for arriving at your sales objectives.10.1 Start-up Funding INSTRUCTIONS: Explain where your funding will come from, in what form (as investments and/or loans), and how this funding will cover the start-up requirements outlined in the Start-up table. Table: Start-up Funding Assets ? Non-cash Assets from Start-up $0 Cash Requirements from Start-up $0 Additional Cash Raised $0 Cash Balance on Starting Date $0 Total Assets $0 ? Liabilities and Capital ? ? Liabilities ? Current Borrowing $0 Long-term Liabilities $0 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $0 ? Capital ? ? Planned Investment ? Owner $0 Investor $0 Additional Investment Requirement $0 Total Planned Investment $0 ? Loss at Start-up (Start-up Expenses) $0 Total Capital $0 ? Total Capital and Liabilities $0 ? Total Funding $0 10.2 Projected Profit and Loss INSTRUCTIONS: Explain the important points of your Profit and Loss projections, such as percentage increase in sales and profits, your gross margins, and key budget items.Table: Profit and Loss Year 1 Year 2 Year 3 Sales $0 $0 $0 Direct Cost of Sales $0 $0 $0 Other Costs of Sales $0 $0 $0 Total Cost of Sales $0 $0 $0 ? Gross Margin $0 $0 $0 Gross Margin % 0.00% 0.00% 0.00% Expenses Expense 1 $0 $0 $0 Expense 2 $0 $0 $0 Depreciation $0 $0 $0 Rent $0 $0 $0 Utilities $0 $0 $0 Insurance $0 $0 $0 Payroll Taxes $0 $0 $0 Other $0 $0 $0 Total Operating Expenses $0 $0 $0 Profit Before Interest and Taxes $0 $0 $0 EBITDA $0 $0 $0 Interest Expense $0 $0 $0 Taxes Incurred $0 $0 $0 Net Profit $0 $0 $0 Net Profit/Sales 0.00% 0.00% 0.00% ? 11.0 Appendix and Supporting DocumentsINSTRUCTIONS: An important part of the plan is the documents that support your business research. You must also include the management résumé, personal financial statements, and copies of receipts for inventory purchased, leases, and any other supporting documentation that is compelling to your business. ................
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