Annex VI. Communication and Visibility Plan



Annex VI. Communication and Visibility PlanA- Objectives1. Overall communication objectivesThe Communication and Visibility strategy for the “Leather Initiative for Sustainable Employment Creation” (LISEC) project aims at:Ensuring project ownership by all stakeholders;Promoting and advocating the project and its results among project beneficiaries, stakeholders, development partners and a wider audience, thereby increasing impact and visibility for the project itself, the EU as the donor agency, MoI as the country focal point for the project, and UNIDO as the lead implementing agency;Disseminating information on project activities to react to, support and benefit from current and new developments and programmes and initiatives in Ethiopia in a timely manner, and build synergies with other projects and initiatives when possible; Facilitating project coordination and monitoring among stakeholders; this includes communications related to the operational aspects of the project and to its day-to-day management, as well as forward planning, strategic guidance and navigation.Reference material and templates developed by UNIDO could be made available to other EU LISEC components so that the EU LISEC Programme Communication and visibility will be harmonized.2. Responsibilities for project communicationUNIDO, as the project lead implementing agency, manages the overall project communication and visibility strategy in synergy with the PSC. The role of EU will be highlighted in all project munications on specific project activities and events, as well as project reporting, are managed by UNIDO according to its responsibilities for project implementation, the conditions defined in the Delegation Agreement and its Annex VI. Communication and Visibility Plan.See paragraph 6 for additional detailed responsibilities.3. Communication principlesTailor communications to audiences according to the specific objectives for each target group (see paragraph 4).Ensure communication contains consistent core messages: these are the key cross-cutting messages which should consistently be used to present and introduce the project to any audience, in line with the European Commission Implementing Decision of 09.12.2015, the Delegation Agreement and its Annex VI. Communication and Visibility Plan. Specific messages shall be defined by the project steering committee once set-up.Ensure partner visibility of EU, GoE, and UNIDO; and manage project communication along EU and ITC corporate/organization-wide communication guidelines and requirements. All training and communication materials developed under the project should appropriately display the names and logos of EU, GoE, and UNIDO. Materials used for events should follow project guidelines to ensure full visibility for project partners. This includes event programmes, invitation letters, brochures, banners, badges, nameplates, PowerPoint presentations, certificates, any other as relevant.Project partners shall publicize the fact that activities take place within the context of the “Leather Initiative for Sustainable Employment Creation LISEC)”. Information given to the media, beneficiaries and wider audience, all related publicity material, official notices, reports and publications, shall acknowledge that the activity was carried out within the context of the project.C&V reference material and templates developed by UNIDO LISEC project initiative could be made available to the EUD for the C&V activities related with the other LISEC components so that overall LISEC C&V is harmonized. 4. Target groups and specific objectivesTarget GroupDescriptionSpecific objectives for each target groupProject partnersEU – Donor agencyMoI and LIDI (and other local Ministries resulted from the project starting) – counterparts UNIDO – implementing AgencyCoordinate and monitor project implementation against project logframe and workplanReport progress on project implementation and resultsShare information for forward planning and strategic guidanceRaise awareness on the roles of EU and project partners and ensure all key stakeholders acquire a full understanding of the project Project steering committee (PSC)Chaired by a senior government official (Minister or Deputy Minister level) Composed of representatives from the principal line Ministries and other relevant public institutions, the private sector, EU Delegation UNIDO management and other project partners. Terms of reference and exact composition of the PSC to be defined after project starting.Review project progress and resultsAdvise on future orientation, provide guidance, facilitate synergies, gather lessons learned and best practices,Identify possible bottlenecks and risks, propose mitigation actionsEnsure ownership and buy-in of project beneficiariesTerms of reference and exact composition of the PSC to be defined.Direct project beneficiariesThe final beneficiaries will be all individuals and families working or that could be employed in the leather value ernment officials and policy makers from main Government Ministries, Departments and public institutions as indicated in the project documentPrivate sector organizations and sector associations as indicated in the project documentTrade support institutionsEnsure direct beneficiaries’ buy-in and support throughout project implementationEnsure the content of project activities (training programmes etc.) correspond to the needs of direct beneficiariesShare practical information about the benefits of the project in their specific area of work/expertise Provide regular information about project activities (trainings, workshops, business missions and events etc.)ensure that the beneficiary population is aware of the roles of the Organisation and of the EU in the action; Regional and international potential business partnersBuyers, investors etc. from the EU and East Africa region (South South) in the leather rmation about potential Ethiopian tanneries, SMEs, suppliers, the quality and specificities of their products/services, export volumes and capacities, product specifications etc.Wider audience and general public The final beneficiaries will be all individuals and families working or that could be employed in the leather value chain.Development partners in EthiopiaCivil society in Ethiopia and in the regionsDisseminate information on the social and economic effects and changes operated as a result of the projectraise awareness among the host country population or in Europe of the roles of the Organisation and of the EU in delivering aid in a particular contextRaise awareness of how the EU and the project partners work together to support trade development in Ethiopia Ensure they are aware of the roles of the EU and of the project partners in the action Build credibilityB- Communication Activities5.Main activities that will take place during the period covered by the communication and visibility planProject activities that will be covered by the communication and visibility plan include: Bi-annual PSC meetings,Project milestones e.g. project launch, public-private policy meetings, etc.Main capacity building activities and events such as training workshops,B2B events, business and study tours. 6. Communication tools chosenToolAdvantageResponsibilityProject flyerShort document (max. 4 pager) summarizing the main project features and expected results, updated regularly with success storiesCan be used to share information to all target audiences Both paper and onlineUNIDOIn cooperation with project partnersProject PowerPoint presentationCommon standard presentation for use by all project partners to introduce and present the project to all target audiences at any eventEnsure common communication messages are delivered by all project partnersCan be customized according to the needs of each eventUNIDOIn cooperation with project partnersPress releases/Media advisoriesCreate awareness on the project progress, results and on major project activities/eventsPromote media coverage of the project in Ethiopia, the region and beyondUNIDO for project-wide activities/events and for the activities/events under its responsibilityOther project partners if selected Project e-newsletterShare progress and experience on a regular basis at the activity level with project beneficiaries, stakeholders and project team membersEnable main stakeholders to follow the life-cycle of the projectUNIDO UNIDO website; project website Provide an information package on the project, accessible online by all target audiencesShare experiences and success stories, show progress, inform on project activities and events, build credibility with beneficiaries and with a wider audienceUNIDOIn cooperation with project partnersSocial media (Facebook group, Twitter account) Constant and up-to-date flow of information to project beneficiaries and stakeholders Share practical information on project activities, events, experiences in real time Attract interest towards the project from a larger audience in Ethiopia and beyond incl. the mediaUNIDO for posting information on the activities/events Project partnersProject videoProvide statements and testimonials from project partners and beneficiaries.Show the project in live and through images.Can be disseminated during events and online on You Tube. Can be updated during the project lifespan with new evidences of results.UNIDO in cooperation with project partnersPress bookRegroups all press articles published on the project and its activitiesCan be used for reporting purposes and for media packages Paper and onlineUNIDO in cooperation with project partners7. Special Conditions The project will follow the general Conditions for PAGoDA 2 (Article 8: communication and visibility) and EUTF Visibility and Communication requirements as specified in the Contract's Specific Conditions. In addition to the visibility requirements set out in article 8 of the General conditions, on a quarterly basis the Organization is required to provide (by electronic submission) the Contracting Authority with the following:A short update of the project's progress (no more than 500 words) including key facts and figuresA photo album (of 10-20 photos, including descriptive captions with names of beneficiaries, activities, location etc.)A short video clip (1-2 minutes maximum) – e.g. of an activity at the project or interviews with beneficiaries/partners (even if it is done with basic equipment such as a smartphone)Human interest stories – these can be either in the format of a short video accompanied by a text, or in text format with accompanying photos. All stories should highlight concretely?the impact of the funding on the individual beneficiary and should include quotes.8. Completion of the communication objectivesToolIndicatorsProject flyerNumber of project flyers distributed (email and paper copies)Project PowerPoint presentationNumber of times when the presentation is delivered/sent by emailPress releases/Media advisoriesNumber of press releases/media advisories producedMedia coverage: Attendance of the media in key selected project eventsMedia coverage: Number of press articles/releases published, TV and radio reports produced about the projectProject e-newsletterNumber of issues producedNumber of subscribers% of opening ITC website; project website Number of visits/hits to the project websiteNumber of downloads of project materialsSocial media (Facebook group, Twitter account)Number of membersNumber of active membersFrequency of updatesProject videoNumber of times when the video is displayed Number of times when the video is uploadedPress bookNumber of press articles/releases published on the project9. Provisions for feedback Assessment forms will be distributed after every main capacity building activity to gather quantitative and qualitative feedback from participants;Feedback from beneficiaries and partners on project activities will be included in communications materials.C- Resources10. Human ResourcesInputPerson/days required to implement the communication activitiesAd hoc Communication consultants Estimated average of 50 to 60 work/days per year over the 4-year project, with more w/d required in project Year 1 to design the communication toolsUNIDO Project Manager based at UNIDO HQs to input, review and validate all communication materialsEstimated 1 work/month per yearUNIDO National Project Coordinator based in Ethiopia to produce inputs for communication materialsContinuously Experts and consultants to produce inputs for communication materials related to specific project activitiesVaries according to the expert and consultant11. Financial resourcesBudget allocated to communication activities is 250,000 EUR (3,22% of the overall budget for the action). ................
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