Business Plan Rubric
Written Business Plan Rubric Student(s):
|Written Business Plan Rubric Scoring Scale |SCORE |
|Each section will be graded if it meets the requirements. It must have full explanations that provide all the necessary | |
|details | |
| Cover Page | |
|All information present, including: | |
|Business name | |
|Company logo (optional) | |
|Name(s) of the owner(s) | |
|Date | |
|Table Of Contents | |
|Includes each major section. | |
|Includes page numbers. | |
|Organized and neat. | |
|Executive Summary | |
|Type of ownership | |
|Management experience | |
|Organizational structure | |
|Business Description | |
|Basic information (mailing address, phone number, website, email, etc.) | |
|Legal form (partnership, corporation, etc.) - be specific | |
|Mission statement | |
|Goals & objectives | |
|Keys to success | |
|Product or Service Description | |
|Competitive Advantage | |
|Uniqueness of product | |
|Market Analysis | |
|Behavior | |
|Target Market | |
|Promotion | |
|Strategy | |
|Commercial | |
|Resources | |
|Product | |
|Merchandise | |
|Martials | |
|Distributors | |
|Location Analysis | |
|Advantages/disadvantages of location | |
|Rents/costs | |
|Financial Plan | |
|Start-up costs | |
|Pricing | |
| | |
|Structure | |
|Font size 12 | |
|Double spaced | |
|1" margins | |
|No typographical errors | |
|Spelling, grammar, sentence structure | |
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|Business Plan Score: | |
|Oral Presentation Score: | |
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|Notes: | |
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|Oral Presentation Rubric : Business |
|Student(s) Name: ________________________________________ |TOTAL SCORE: |
| | | | | |
|CATEGORY | | | | |
|CONTENT |Shows a full understanding |Shows a good understanding |Shows a good understanding |Does not seem to understand |
| |of the topic. Demonstrates |of the topic with detail. |of parts of the topic, |the topic very well. |
| |material insight with new | |conveys connections. | |
| |ideas. | | | |
|PREPAREDNESS |Student is completely |Student seems pretty |The student is somewhat |Student does not seem at all|
| |prepared and has obviously |prepared but might have |prepared, but it is clear |prepared to present. |
| |rehearsed, is well |needed a couple more |that rehearsal was lacking. | |
| |organized. |rehearsals. | | |
|VISUALS |Group presents visuals that |Group presents adequate |Group presents some visuals |Presents little or no |
| |present a vast and complete |visuals to support presented|but does not support |supporting visuals |
| |representation of material |information |information adequately | |
|SPEAKS CLEARLY |Speaks clearly and |Speaks clearly and |Speaks clearly and |Often mumbles or can not be |
| |distinctly all (100-95%) the|distinctly all (100-95%) the|distinctly most ( 94-85%) of|understood OR mispronounces |
| |time, and mispronounces no |time, but mispronounces one |the time. Mispronounces no |more than one word. |
| |words. |word. |more than one word. | |
|POSTURE & EYE CONTACT |Stands up straight, looks |Stands up straight and |Sometimes stands up straight|Slouches and/or does not |
| |relaxed and confident. |establishes eye contact with|and establishes eye contact.|look at people during the |
| |Establishes eye contact with|everyone in the room during | |presentation. |
| |everyone in the room during |the presentation. | | |
| |the presentation. | | | |
|ENTHUSIASM |Facial expressions and body |Facial expressions and body |Facial expressions and body |Very little use of facial |
| |language generate a strong |language sometimes generate |language are used to try to |expressions or body |
| |interest and enthusiasm |a strong interest and |generate enthusiasm, but |language. Did not generate |
| |about the topic in others. |enthusiasm about the topic |seem somewhat faked. |much interest in topic being|
| | |in others. | |presented. |
|SUBJECT KNOWLEDGE |Student is able to |Student is able to |Student is able to |Student is unable to |
| |accurately answer almost all|accurately answer most |accurately answer a few |accurately answer questions |
| |questions posed about the |questions posed about the |questions posed about the |posed about the topic. |
| |topic with substantial |topic. |topic. | |
| |information and material. | | | |
|ATTIRE |Business attire, very |Casual business attire. |Casual business attire, but |General attire not |
| |professional look. | |wore sneakers or seemed |appropriate for audience |
| | | |somewhat wrinkled. |(jeans, t-shirt, shorts). |
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