GUIDE TO BUSINESS PLANNING - United Diversity

GUIDE TO BUSINESS PLANNING

OTHER ECONOMIST BOOKS

Guide to Analysing Companies Guide to Business Modelling Guide to Economic Indicators Guide to the European Union Guide to Financial Markets Guide to Management Ideas Numbers Guide Style Guide

Dictionary of Business Dictionary of Economics International Dictionary of Finance

Brands and Branding Business Ethics Business Strategy

China's Stockmarket E-trends

Globalisation Successful Innovation

Successful Mergers Wall Street

Essential Director Essential Economics

Essential Finance Essential Internet Essential Investment Essential Negotiation

Pocket Asia Pocket Europe in Figures Pocket World in Figures

GUIDE TO BUSINESS PLANNING

Graham Friend and Stefan Zehle

THE ECONOMIST IN ASSOCIATION WITH PROFILE BOOKS LTD

Published in 2004 by Profile Books Ltd 3a Exmouth House, Pine Street, London ec1r 0jh

Copyright ? The Economist Newspaper Ltd, 2004

Text copyright ? Graham Friend and Stefan Zehle, 2004

All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission

of both the copyright owner and the publisher of this book.

The greatest care has been taken in compiling this book. However, no responsibility can be accepted by the publishers or compilers

for the accuracy of the information presented.

Where opinion is expressed it is that of the authors and does not necessarily coincide with the editorial views of The Economist Newspaper.

Typeset in EcoType by MacGuru Ltd info@.uk

Printed in Italy by Legoprint ? S.p.a. ? Lavis (TN)

A CIP catalogue record for this book is available from the British Library

ISBN-10 1 86197 474 4 ISBN-13 978 1 86197 474 7

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