ZYN : THE FUTURE OF NICOTINE; TOBACCO FREE NICOTINE …
ZYN?: THE FUTURE OF NICOTINE; TOBACCO FREE NICOTINE PODS
Dr. Johan Lindholm
Director Analytical & Product Science
Dr. Mikael Staaf
Manager Product Science
Dr. Lars E. Rutqvist
Senior Vice President Scientific Affairs
Thord Hassler
Vice President R&D
1
THE EVOLUTION OF NICOTINE
Cigarettes
Smokeless
Pouches
Snus
E-cig/Vape
Next Gen
Nicotine of choice for decades
Health warnings emerged in 1960's
Smoking restrictions introduced in 1970's
Smokers begin looking for more discrete alternatives to smoking that still satisfy.
No smoke = more discrete than smoking
Provided consumers with an option as smoking restrictions expanded
Many smokers didn't like the mouth feel or spitting associated with STP
STP oral health warnings issued in 1980's
More convenient and easier to use appealed to more smokers
More discrete than loose smokeless tobacco
More discrete than moist snuff/pouches
No spitting required
General snus was first product approved for Pre-Market Tobacco Product Application (PMTA) by FDA
First non-tobacco nicotine products emerge
Inhaled nicotine vapor, not tobacco
Vapor clouds still identify user as a smoker, less discrete than snus
Vape restrictions first appear in 2010's
Next gen products for consumers must be:
- Smokeless - Spitless - Discrete - Convenient - Tobacco Free - Recreational
Most importantly, next gen products must satisfy and meet a wide variety of consumer preferences
* A. McNeill, et al., Public Health England (2015), publications gateway: 2015260
D.J. Nutt, et al., Eur Addict Res (2014); 20: 218?225
Ii-Lun Chen, CTP presentation, Society for Research on Nicotine and Tobacco, Chicago, USA (2016)
2
VOLUME DEVELOPMENT FOR CIGARETTES AND SNUS IN SWEDEN AND NORWAY
1916 1923 1930 1937 1944 1951 1958 1965 1972 1979 1986 1993 2000 2007 2014
Cigarettes
(million packs)
700 630 560 490 420 350 280 210 140
70 0
Sweden
Cigarettes 1973: First Snus
portion snus launched
Snus
(million cans)
250 225 200 175 150 125 100 75 50 25 0
35 30 25 20 15 10
5 0
1985
Norway
Share of population (%)
Cigarette smokers
Snus users
1990
1995
2000
2005
2010
SNUS IS OUTPERFORMING CIGARETTES IN SWEDEN AND NORWAY
Source Sweden: SMD Logistics and Swedish Match estimates
Source Norway: The Norwegian Directorate of Health
3
RECORD LOW PREVALENCE OF SMOKING IN SWEDEN
Proportion of daily cigarette smokers (percentage of population aged 15 and over)
40% 35% 30% 25% 20% 15% 10%
5% 0%
Source: Special Eurobarometer 458, European Commission 4
...IS MIRRORED IN THE PUBLIC HEALTH STATISTICS...LOWEST INCIDENCE OF TOBACCO RELATED CANCER
90
Lung cancer among men in Europe
80
Incidence ASR (W) , new cases per 100,000 males Source: WHO/IARC, 2008
70
60
50
40
30
20
10
0
35
Oral and pancreatic cancer combined among men in Europe
30
Incidence ASR (W) , new cases per 100,000 males Source: WHO/IARC, 2008
25
20
15
10
5
0
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