Chapter 9—Product Concepts
22. _____ products are searched for extensively, and substitutes are not acceptable. These products may be quite expensive, and often distribution is limited. a. Exclusive shopping b. Homogeneous convenience c. Branded shopping d. Specialty e. Heterogeneous convenience ANS: D PTS: 1 REF: 132 OBJ: 09-2 TYPE: Def ................
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