Pepsi’s Crystal Fiasco
Pepsi Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004. Pepsi Blue was one of more than 100 concepts Pepsi tested. Two-thirds of teen-agers the company asked said they would buy it regularly, the company said. Pepsi Blue debuted in 2002 around the same time as Vanilla Coke, which survives. ................
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