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PEER FEEDBACK SHEET: ASS#2 Step 10Feedback From:Monal Ghosal Feedback To:Suzanne Kriedemann _My CommentsStep 7Identify three products or services of your firmEstimate selling price, variable cost & CMCommentary – contribution marginsConstraints – identify & commentaryYou have described about the CM and costs attached about the three products of Dods group with in depth knowledge. You mentioned that as the print media would go online, profit levels would be decreased. In my opinion, when there will be more online readers, the management will cut down the printing output, therefore less costing attached to papers and inks and printing machinery. Now a day, paper is highly sensitive environmental issue. Management will try to push the revenue up by getting more online advertisements to cover up the profit margin. What do you think? It is interesting to read how Brexit is going to impact business of Dods group.Step 8Calculation of ratiosRatios – commentary (blog)Calculate economic profitCommentary – drivers of economic profit (blog)While calculating net profit margin ratio and return on assets ratio, you have considered comprehensive income after tax which includes ‘other comprehensive income’. If you watch Maria’s lecture, she has considered ‘total profit after tax’ without ‘other comprehensive income’ to calculate these ratios. I have followed Maria’s footsteps for all calculations, so I would like to get your opinion in this regards.While calculating days of Inventory, I think you need to divide by 365 to get average daily cost.While calculating EPS too, Maria considered net profit or income without ‘other comprehensive income’. do you think you need to consider income in row 113 for EPS?I don’t understand why you mentioned two different share prices in the notes and there is big difference in both values. Please put the currency sign to the share price. It is interesting to see P/E ratio is so high in 2016 while p/e ratio is negative for remaining years. Commentary about ratios is descriptive and I would suggest to make separate para for each ratio commentary. Step 9Develop capital investment decision for your firmCalculation of payback period, NPV & IRRRecommendation & discussionInvestment options are described well and compared clearly considering NPV, IRR and Payback period. Hope you have changed NPV to correct values as per our discussion on the blog. I am still getting old version of spreadsheet.I understand that cashflow is purely fictional. In my opinion, in general for new business or venture, cashflow is less for first few years and then slowly increases with sales volume per year. For your second option, you assumed cashflow all same for all years. It is just my opinion. Step 10Individual feedback with other studentsFor last assignment, your feedback helped me a lot. I would love to get feedback this time as well.Overall ASS#2Overall, you have done great job, Suzanne. Your draft has helped me in many ways to get my assignment done. I just expressed my opinions at some points. I would love to hear back from you. I enjoyed going through your work. Regards, Monal. ................
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