KANSAS DEPARTMENT OF TRANSPORTATION
KANSAS DEPARTMENT OF TRANSPORTATION
“YOU DRINK, YOU DRIVE, YOU LOSE” INITIATIVE
:30 SECOND TELEVISON SPOT
“CALLING HOME”
SCRIPT
Camera Up on:
Video: (standard 4x5 aspect ratio)
Extreme Close-Up of young man talking on the telephone.
Audio:
Man: “Hi, Honey. I know it’s late. Hmmm. I have a little problem. Nothing serious. Don’t worry.”
Video:
Image dissolves to shared screen. Man occupies screen left as Woman talking on telephone emerges on screen right, color de-saturated, a black and white image.
Audio:
Woman: “What do you mean, a problem? Are you OK?”
Man: “Oh sure, I’m fine, just… well… the office party… stayed longer than I planned.”
Woman: “So… what do you mean? What’s the problem?”
Man: “Well… hmmm… had a few drinks… Not many. Really. I don’t drink that much… you know that.”
Video:
Image snap cuts to (widescreen 16x9 aspect ratio) interior of automobile, Man’s Point Of View. Nighttime. Blurry images. Interior of vehicle and exterior street lights out of focus.
Audio (underlay):
Ambient street sounds. Radio blaring.
Audio (primary):
Voice Over
Man/Woman Conversation (continuing):
Man: “Didn’t think driving was a big deal. Thought I was fine.”
Woman: “Hey, hon, what’s going on?”
Man: “It’s just that, well… guess I wasn’t fine.”
Video:
Image snap cuts to (standard 4x5 aspect ratio) one-shot of Man on telephone. Wide shot, revealing the Man’s environment, a law enforcement facility. Woman no longer on screen.
Audio:
Man/Woman conversation (continuing):
{Man: On camera.}
{Woman: Voice Over}
Man: “Got pulled over.”
Woman: “What? Where are you?”
Man: “That’s just it, hon. I’m at the police station.”
Video:
Image snap cuts to (widescreen 16x9 aspect ratio) nighttime arrest scene. Man’s Point of View, blurry and out of focus, exterior of vehicle, law enforcement officer administering sobriety tests.
Audio (underlay):
Ambient sound.
Audio (primary):
Voice-Over
Man/Woman conversation (continuing):
Man: “They say I flunked the breathalyzer test. Guess I was way over the line.”
Woman: “You mean you were driving drunk?”
Video:
Image snap cuts to (standard 4x5 aspect ratio) police station, Man still talking on telephone, screen left, law enforcement officer slowly approaching into frame, screen right.
Audio:
Man/Woman conversation (continuing):
{Man: On camera}
{Woman: Voice-Over}
Man: “I’m sorry, hon.”
Woman: “Are you coming home?”
Video:
Dissolve to approaching law enforcement officer who places his hand on the Man’s shoulder.
Audio:
Man: “It’s gonna be a while. This is serious.”
Video:
Man concludes conversation, stands, turns and walks into background side-by-side with law enforcement officer.
Dissolve to “You Drink, You Drive, You Lose” logo.
On screen super: A Message from the Kansas Department of Transportation and your Kansas Law Enforcement Community.
Audio:
Narration
Voice-Over: “You drink, you drive… you lose.”
Fade to black.
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