Campaign Plan and Project Strategy Template
[pic]
CAMPAIGN PLAN AND PROJECT STRATEGY TEMPLATE
1. Executive summary
Provide a clear and brief overview of the document and a summary of the main points.
2. Introduction
• Scope – describe the project and the scope of the plan, e.g. ‘This is a five year plan for the major donor fundraising program in ABC charity. It does not consider other potential income sources (e.g. government, trusts & foundations, bequests, regular appeals).’
• Assumptions –describe any important assumptions, e.g. ‘It is assumed that the database contains enough quality data to allow wealth screening to be completed.’
• Constraints and challenges - this should describe the major issues which may impact on the success of the activity, e.g. ‘The appointment of a Manager, Major Donors will need to be made and there may be delays in finding a suitably qualified candidate given this is a scarce resource.’
3. Situation analysis
• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• Market profile/audience
• Potential partners/allies and competitors
• Environment (Political, Economic, Social/Cultural, Technological).
4. Objectives
• Describe the goals of the campaign/project (Use SMART objectives, i.e. specific, measurable, achievable, realistic and with specific deadlines).
5. Strategies
• Outline the broad approaches you are going to take in order to achieve the campaign objectives, e.g. ‘Cultivate potential major donors by leveraging the existing relationships of staff and volunteers’.
6. Tactics
• The specific activities to be undertaken to achieve the campaign objectives as linked to defined strategies, e.g. ‘Major Donor Manager to complete tender process and commission wealth screening of the donor database by May 2013.’
7. Implementation
• Include an outline of the campaign timeframe and responsibilities.
8. Control and evaluation
• Performance measures
• Control/monitoring
• Reviewing.
9. Risks and contingency plans
10. Budget
ATTACHMENTS (e.g. Tactical Plan, Communication Plan, etc)
©Donorcentricity, 2012
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- communications plan department of the premier and cabinet
- campaign plan and project strategy template
- product launch plan template
- improvement academy
- book marketing plan for rob eagar
- covenant church launch plan clover sites
- project pilot plan template
- global campaign for good urban governance
- chapter 21 outline conducting campaigns and special
- sample marketing plan
Related searches
- marketing strategy template word free
- free marketing strategy template download
- marketing strategy template free
- marketing strategy template pdf
- product strategy template word
- marketing strategy template word
- social media campaign plan example
- marketing campaign plan example
- campaign plan template
- political campaign plan examples doc
- political campaign plan example
- advertising campaign plan template