Capital Campaign Plan Template
Capital Campaign Plan (TEMPLATE)
[CAMPAIGN NAME]
[ORGANIZATION]
[CAMPAIGN DATES]
Prepared by _______________
Date
Organizational Statements
Mission
Vision
Organizational Values
Campaign Assessment/Feasibility Study Summary
SWOT Analysis for organization
Suggested campaign target
(OPTIONAL: In case of campaign reactivation:) Current Campaign Audit
SWOT of current efforts
Case for Support Summary (outline format)
Target audiences
May include subsets of audiences depending on case
Gift Table
Timeline
Divide into phases: Family campaign, Major Gifts campaign, Public or General campaign
Divide into strategies in each phase: Major gifts, Corporate, Foundation, Special Events, General, Community Outreach/Public Relations/Recognition
Benchmarks
Set specific goals for each month in each phase, such as:
Number of contacts
Number of grant proposals
Number of corporate contacts
Dollars secured
Special event completed
Number of tours
Resource needs
Training, staffing, volunteers, etc.
Budget projections
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