¡ºCHINAPLAS 2012‡øëHÏðËÜÕ¹¡»ËÄÔÂÖØÅRÉϺ£ ÒŽÄ£ÔÙ„“¸ß·å



For Immediate Release

Borouge to showcase its value creating plastics solutions at Chinaplas 2014

Borouge, a leading provider of sustainable, innovative and value creating plastics solutions, will bring its holistic polyolefin solutions for infrastructure (pipe systems, and power and communication cables), automotive and advanced packaging applications to Chinaplas 2014, Asia’s biggest plastics and rubber trade fair. The show will be held in Shanghai from 23-26 April 2014. Borouge is inviting the plastics industry to visit them at Hall N2, Booth F01, to learn more about how Borouge can help its business partners increase their competitiveness and contribute to the Company’s vision of Shaping the Future with Plastics.

“This show provides a unique opportunity for the Asian market to learn about Borouge’s commitments to investing in production capacity, commercial operations and innovation capabilities,” said Wim Roels, CEO of Borouge’s Marketing & Sales Company. “Together with the most innovative plastic convertors and end-users, we are well prepared to meet Asia market’s booming demands and the specific needs of the market.”

At this year’s Chinaplas, Borouge will also be launching two new exciting innovative polyethylene solutions for the plastic caps and closures market. BorPureTM MB5568 and MB5569 will provide significant performance advantages and cost benefits that will allow brand owners and convertors to use less materials without compromising the integrity and performance of the closures for beverage bottles.

Borouge continues to innovate in the advanced packaging market with differentiated solutions that benefit the value chain. Reflecting this, an interactive “Value Calculator” iPhone and iPad App will also be launched at the exhibition helping customers quantify the environmental and financial impact of choosing Borouge’s materials. Borouge will also highlight its expansion projects that will contribute to increasing its production capacity of polyethylene and polypropylene solutions from the current 2 million to 4.5 million tonnes per year in 2014. This development will provide new value adding plastics solutions for infrastructure, automotive and advanced packaging markets.

Borouge will also organise three informative technical seminars during the show to share its unique plastics innovations:

? Sustainable packaging solutions with cast polypropylene

? Innovative solutions for rigid packaging

? Advanced engineering lightweight solutions for automotive industry

Sustainability is one of the key focal points for the Company at the show, as Borouge is committed to addressing global challenges such as climate change, food preservation, access to fresh water, energy conservation and waste management with innovative plastics solutions. Many of the solutions showcased at Chinaplas this year will show how those solutions help customers to achieve sustainable growth and prosperity.

About Borouge

Borouge is a leading provider of innovative, value creating plastics solutions. A joint venture between the Abu Dhabi National Oil Company (ADNOC), one of the world’s major oil and gas companies, and Austria based Borealis, a leading provider of chemical and innovative plastics solutions, Borouge is a groundbreaking joint venture at the forefront of the next generation of plastics innovation.

With its base in the United Arab Emirates and Marketing & Sales head office in Singapore, Borouge employs more than 3,000 people representing over 40 nationalities and serves customers in 50 countries across the Middle East, Asia and Africa.

Building on the unique Borstar® and Borlink™ technologies and over 50 years of experience in polyolefins, Borouge provides innovative, sustainable and value creating plastics solutions for infrastructure (pipe systems, and power and communication cables), automotive and advanced packaging applications that address global challenges such as climate change, food protection, access to fresh water, energy conservation, healthcare and waste management.

In 2010 Borouge tripled the annual production capacity of its plant in Abu Dhabi to 2 million tonnes, and with further expansion to 4.5 million tonnes in 2014, Borouge and Borealis will have a combined annual production capacity of approximately 8 million tonnes of polyethylene and polypropylene.

Borouge is expanding its commercial and logistics network in the Middle East and Asia and investing in its Innovation Centre in Abu Dhabi and R&D Application Centre in Shanghai. Focused on our company mission, Value Creation through Innovation, we ensure that our customers throughout the value chain, around the world, can rely on differentiated products and reliability of supply.

Borouge is committed to the principles of sustainability and is a signatory of the chemical industry’s Responsible Care® Global Charter. Together with Borealis, Borouge is proactively addressing the world’s water and sanitation challenges through the Water for the World™ initiative.

Visit and see how we are shaping the Future with Plastics.

About CHINAPLAS 2014

CHINAPLAS 2014 is organized by Adsale Exhibition Services Ltd. and co-organized by China National Light Industry Council - China Plastics Processing Industry Association, China Plastics Machinery Industry Association, Messe Düesseldorf China Ltd., the Plastic Trade Association of Shanghai and Beijing Yazhan Exhibition Services Ltd. The event is also supported by various plastics and rubber associations in China and abroad.

First introduced in 1983, CHINAPLAS is China's only plastics and rubber trade show approved by UFI (The Global Association of the Exhibition Industry). CHINAPLAS has been exclusively sponsored by the Europe's Association for Plastics and Rubber Machinery Manufacturers (EUROMAP) in China for the 25th time. CHINAPLAS is currently Asia's No. 1 and the world's No. 2 plastics and rubber trade fair. CHINAPLAS 2014 is expected to have 2,900 exhibitors from 39 countries and regions, together with14 pavilions from Austria, Canada, France, Germany, Italy, Japan, Korea, PR China, Taiwan, Singapore, Switzerland, Turkey, UK and USA, occupying an exhibition area of over 220,000 sqm, to showcase their diversified chemicals and raw materials and over 3,200 sets of plastics and rubber machineries. The 4-day exhibition is expected to attract over 120,000 trade visitors from 130 countries or regions. Online pre-registration is available now till April 18, 2014. Pre-registered visitors can enjoy free admission. For more details, please visit the official website at .

** The End **

Issued by Adsale Exhibition Services Ltd.

For exhibit enquiry, please contact:

Amira Abdulla, Vice President, Global Communications, Borouge

Tel. +971 2 6070807,

Email: amira.abdulla@

For CHINAPLAS 2014 media enquiry, please contact:

Ms. Flora Chan

Marketing Communications Department

Tel: (852) 2516 3374

Fax: (852) 2516 5024

Email: publicity@.hk

Official Website:

Adsale Group:

Adsale CPRJ:

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download