Chapter Six – How do companies decide what products and ...
Economy 7 5 4. Quality 8 7 6. Acceleration 4 5 8. Mike’s importance weights are as follows: Cost = 40, Economy = 10, Quality = 10, Acceleration = 40 ( Mike used the ‘constant sum scale for his importance weights and the weights add up to one-hundred) What is Mike’s attitude toward the brands he is considering? Solution ................
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