J.D. Power Reports: Product Performance and Reliability ...
[Pages:9]J.D. Power Reports: Product Performance and Reliability are Key to Overall Customer Satisfaction with Laundry and Kitchen Appliances; Warranty Importance Increases
Samsung Ranks Highest in Customer Satisfaction with Clothes Washers; LG Ranks Highest for Clothes Dryers; Sub-Zero Ranks Highest for Refrigerators; Kenmore Elite Ranks Highest for Dishwashers and Ranges, Cooktops and Ovens
WESTLAKE VILLAGE, Calif.: 17 July 2013 --While customer satisfaction with major appliances is primarily driven by performance and reliability, warranty has become increasingly important during the past few years, according to the J.D. Power 2013 Laundry Appliance Satisfaction StudySM and the J.D. Power 2013 Kitchen Appliance Satisfaction StudySM released today.
The Laundry Appliance Satisfaction Study and the Kitchen Appliance Satisfaction Study, now in their eighth and ninth years, respectively, measure customer satisfaction in five categories of major home appliances: clothes washers; clothes dryers; dishwashers; cooktops/ranges/ovens; and refrigerators. Overall customer satisfaction is measured in six factors: ease of use; features (such as the usefulness of settings available and capacity); performance and reliability (including how well the appliance functions, noise level and energy efficiency); price; styling and appearance; and warranty.
While product-specific factors continue to drive satisfaction with kitchen appliances in 2013, the importance of price and warranty increases in 2013. Both warranty and ease of use have a larger impact on satisfaction with laundry appliances in 2013 than in 2012.
The length and scope of warranty contributes approximately one-tenth to overall customer satisfaction across all major appliances, which has increased by nearly 2 percentage points during the past three years. For laundry appliances specifically, there has been a similar increase in the importance of the ease of use factor, which is the second-most-important driver of satisfaction in 2013 and represents approximately one-fifth of the overall customer experience. For kitchen appliances, the price factor has increased in importance by 2 percentage points and comprises about 15 percent of overall customer satisfaction in 2013.
"We continue to see a tightening of scores among the highest-ranked brands, which is very telling in that, although specific brands have specific strengths, in the end there are a number of brands delivering an outstanding customer experience," said Christina Cooley, director in the home improvement industries practice at J.D. Power. "In this extremely competitive environment, brands that have already proven themselves through their products will likely be able to further differentiate through their relationships with their customers, as demonstrated through their warranty, and ultimately providing a consistent and strong value message that incorporates both the product and long-term relationship with customers."
Laundry Appliance Satisfaction Study
Clothes Washers Samsung ranks highest in customer satisfaction with clothes washers for a fifth consecutive year, achieving a score of 822 on a 1,000-point scale. Samsung performs particularly well in three factors: performance and reliability; ease of use; and price. Samsung is followed in the rankings by LG (818) and Kenmore Elite (816). Kenmore Elite and Electrolux also perform above the clothes washer industry average.
Clothes Dryers LG ranks highest in customer satisfaction with clothes dryers (821). LG performs particularly well in performance and reliability; ease of use; styling and appearance; features; and warranty. Following LG in the rankings is Samsung (820).
Kitchen Appliance Satisfaction Study
Refrigerators With a score of 817, Sub-Zero has regained its highest ranking in customer satisfaction with refrigerators, a position it held previously in 2011. Sub-Zero performs particularly well in ease of use; performance and reliability; styling and appearance; features; and warranty. Kenmore Elite (807) follows in the rankings.
Dishwashers Kenmore Elite ranks highest in customer satisfaction with dishwashers with a score of 812 and achieves particularly high scores in ease of use; styling and appearance; features; and price. Kenmore Elite is followed in the rankings by KitchenAid (803). Bosch and Miele also perform above industry average.
Cooktops/Ranges/Ovens Kenmore Elite (819) ranks highest in customer satisfaction with ranges, cooktops and ovens for a second consecutive year. The brand performs particularly well in ease of use; performance and reliability; and features. Kenmore Elite is followed in the rankings by Wolf (810) and Samsung (808).
Consumer Tips J.D. Power offers the following tips for consumers shopping for kitchen and laundry appliances:
Fully understand the appliance's warranty. Read it over carefully to determine what it covers and for how long. If you have questions, ask both the retailer and the manufacturer directly.
Understand the difference between the standard warranty and an extended warranty and the associated benefits so that you can decide what makes the most sense for your purchase.
Shop based on your specific needs related to function and style. Don't wait until after the purchase to figure out how to use the appliance or its special features. Ask
the salesperson to explain and demonstrate the appliance's functions as well as to discuss the regular maintenance required.
The 2013 Laundry Appliance Satisfaction Study is based on more than 7,800 evaluations from customers who purchased clothes washers and/or clothes dryers during the past 24 months. The study was fielded between January and February 2013.
The 2013 Kitchen Appliance Satisfaction Study is based on more than 4,000 evaluations from customers who purchased dishwashers; more than 3,900 evaluations from customers who purchased cooktops/ranges/ovens; and more than 4,500 evaluations from customers who purchased refrigerators during the past 24 months. The study was fielded between January and February 2013.
About J.D. Power J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. Headquartered in Westlake Village, Calif., J.D. Power has offices in North/South America, Europe and Asia Pacific. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit . J.D. Power is a business unit of McGraw Hill Financial.
About McGraw Hill Financial McGraw Hill Financial (NYSE: MHFI), a financial intelligence company, is a leader in credit ratings, benchmarks and analytics for the global capital and commodity markets. Iconic brands include Standard & Poor's Ratings Services, S&P Capital IQ, S&P Dow Jones Indices, Platts, CRISIL, J.D. Power, McGraw-Hill Construction and Aviation Week. The Company has approximately 17,000 employees in 27 countries. Additional information is available at .
Media Relations Contacts: Syvetril Perryman; Westlake Village, Calif.; 805-418-8103; media.relations@ John Tews; Troy, Mich.; 248-680-6218; media.relations@
No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power. corporate
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(Page 3 of 3) NOTE: Five charts follow.
J.D. Power 2013 Laundry Appliance Satisfaction StudySM
Overall Customer Satisfaction with Clothes Washers
(Based on a 1,000-point scale)
Power Circle Ratings TM
for consumers
700
750
800
850
Samsung
822
LG
818
Kenmore Elite
816
Electrolux
808
Whirlpool
783
Segment Average
783
Maytag
781
Frigidaire Affinity
774
Kenmore
761
GE Profile
746
Frigidaire
742
GE Appliances
741
Amana
721
Source: J.D. Power 2013 Laundry Appliance Satisfaction StudySM
Charts and graphs extracted from this press release must be accompanied by a statement identifying J.D. Power as the publisher and the J.D. Power 2013 Laundry Appliance Satisfaction StudySM as the source. Rankings are based on numerical scores, and not necessarily on statistical significance. Power Circle RatingsTM are derived from consumer ratings in J.D. Power studies. For more information on Power Circle Ratings, visit faqs. No advertising or other promotional use can be made of the information in this release or J.D. Power survey results without the express prior written consent of J.D. Power.
J.D. Power 2013 Laundry Appliance Satisfaction StudySM
Overall Customer Satisfaction with Clothes Dryers
(Based on a 1,000-point scale)
Power Circle Ratings TM
for consumers
650
700
750
800
850
LG
821
Samsung
820
Kenmore Elite
814
Electrolux
791
Whirlpool
786
Segment Average
782
GE Profile
775
Maytag
771
Kenmore
761
Frigidaire
751
Frigidaire Affinity
742
GE Appliances
740
Amana
733
Source: J.D. Power 2013 Laundry Appliance Satisfaction StudySM
Charts and graphs extracted from this press release must be accompanied by a statement identifying J.D. Power as the publisher and the J.D. Power 2013 Laundry Appliance Satisfaction StudySM as the source. Rankings are based on numerical scores, and not necessarily on statistical significance. Power Circle RatingsTM are derived from consumer ratings in J.D. Power studies. For more information on Power Circle Ratings, visit faqs. No advertising or other promotional use can be made of the information in this release or J.D. Power survey results without the express prior written consent of J.D. Power.
J.D. Power 2013 Kitchen Appliance Satisfaction StudySM
Overall Customer Satisfaction with Refrigerators
(Based on a 1,000-point scale)
Power Circle RatingsTM
for consumers:
600
650
700
750
800
850
Sub-Zero
817
Kenmore Elite
807
LG
792
Samsung
792
Maytag
772
Whirlpool
768
GE Profile
767
Segment Average
763
KitchenAid
762
Frigidaire Gallery
752
Frigidaire Professional
751
Kenmore
750
Bosch
747
Amana
744
GE Appliances
742
GE Monogram
742
Electrolux
737
Frigidaire
726
Source: J.D. Power 2013 Kitchen Appliance Satisfaction StudySM
Charts and graphs extracted from this press release must be accompanied by a statement identifying J.D. Power as the publisher and the J.D. Power 2013 Kitchen Appliance Satisfaction StudySM as the source. Rankings are based on numerical scores, and not necessarily on statistical significance. Power Circle RatingsTM are derived from consumer ratings in J.D. Power studies. For more information on Power Circle Ratings, visit faqs. No advertising or other promotional use can be made of the information in this release or J.D. Power survey results without the express prior written consent of J.D. Power.
J.D. Power
2013 Kitchen Appliance Satisfaction StudySM
Overall Customer Satisfaction with Dishwashers
(Based on a 1,000-point scale)
Power Circle RatingsTM
for consumers:
600
700
800
Kenmore Elite
812
KitchenAid
803
Bosch
801
Miele
788
LG
783
Samsung
764
Segment Average
764
Frigidaire Professional
756
GE Profile
755
Kenmore
755
Maytag
753
Whirlpool
752
Frigidaire Gallery
749
Electrolux
745
GE Appliances
738
Bosch Ascenta
737
Fisher & Paykel
728
Frigidaire
727
Amana
717
Source: J.D. Power 2013 Kitchen Appliance Satisfaction StudySM
Charts and graphs extracted from this press release must be accompanied by a statement identifying J.D. Power as the publisher and the J.D. Power 2013 Kitchen Appliance Satisfaction StudySM as the source. Rankings are based on numerical scores, and not necessarily on statistical significance. Power Circle RatingsTM are derived from consumer ratings in J.D. Power studies. For more information on Power Circle Ratings, visit faqs. No advertising or other promotional use can be made of the information in this release or J.D. Power survey results without the express prior written consent of J.D. Power.
J.D. Power 2013 Kitchen Appliance Satisfaction StudySM
Overall Customer Satisfaction with Cooktops/Ranges/Ovens
(Based on a 1,000-point scale)
Power Circle RatingsTM
for consumers:
650
700
750
800
850
Kenmore Elite Wolf
Samsung LG
Viking Frigidaire Gallery
GE Profile KitchenAid Thermador
Bosch Electrolux Segment Average
Jenn-Air GE Appliances
Whirlpool Kenmore GE Monogram
Maytag Frigidaire Hotpoint
Amana Frigidaire Professional
819 810 808 806 804 797 797 794 791 790 786 780 778 775 775 772 767 763 755 735 733 732
Source: J.D. Power 2013 Kitchen Appliance Satisfaction StudySM
Charts and graphs extracted from this press release must be accompanied by a statement identifying J.D. Power as the publisher and the J.D. Power 2013 Kitchen Appliance Satisfaction StudySM as the source. Rankings are based on numerical scores, and not necessarily on statistical significance. Power Circle RatingsTM are derived from consumer ratings in J.D. Power studies. For more information on Power Circle Ratings, visit faqs. No advertising or other promotional use can be made of the information in this release or J.D. Power survey results without the express prior written consent of J.D. Power.
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