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REP: SHAYNA YAZUJIAN

MARKET: PHILADELPHIA, PA

COLLEGE: TEMPLE UNIVERSITY

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PROJECT NOTES: This lifestyle campaign was a bit nerve wracking and a little more difficult than I thought! But, I had the best time and it taught me not to be as shy about confronting people and to dive right in! At first, I was nervous but after the second store I felt like a pro! I attended 10 lifestyle accounts and hung up “The Cult: Hidden City” posters in each one. I had a lot of wonderful conversations with some of the owners of the lifestyle accounts. I was able to get the most attention about the posters in tattoo shops and record stores. I went to two tattoo places, both of which I get my tattoos done at and they were both thrilled to have the posters in the window. It was a little difficult in that I did not think there were going to be so many stores that actually said “no” to me even if they were privately owned. I was still very polite and thanked them for their time. As far as fans go, I saw my uncle yesterday and I was talking to him about my internship. I told him who I was doing my lifestyle campaign for and he got so excited when he found out I was promoting “The Cult.” He was telling me he listened to them all the time. I liked the music as well. I actually love rock music because I grew up listening to it in the car with my dad and it never left me! Listening to “The Hidden City” was a great experience. My dad and I listened to it in the car on the way home from dinner the other night!

OFFLINE:

• Temple University Campus: Saxby’s Café

• Temple University Campus: Flyer board outdoors on 13th and Montgomery Ave.

• Temple University Campus: Tomlinson Theater

• Temple university Campus: Annenberg Hall (Media and Communications building)

• Record Store: Reliquary

• Record Store: Noise Pollution

• Tattoo Parlor: Philadelphia Eddie’s

• Performance Venue: Theater of the Living Arts (TLA)

• Smoke/Tobacco Shop: South Street Market

• Clothing Shop: Type B Dye Studios

• Bar/Restaurant: Bitter Bob’s

Account: Temple University’s Campus: Saxby’s Café

Address: 1902 Liacouras Walk, Philadelphia, PA 19122

Description: Hung near door on bulletin board

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Account: Record Store: Reliquary

Address: 732 S. 4th Street, Philadelphia, PA 19147

Description: Hung on bulletin board

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|Account: Tattoo Parlor: Philadelphia Eddie’s | |

|Address: 621 S. 4th Street, Philadelphia, PA, 19147 | |

|Description: Hung in window facing the street near door | |

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|Account: Bitter Bob’s | |

|Address: 110 S. Main Street, New Hope PA 18938 | |

|Description: Hung in window facing the street next to | |

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Account: South Street Market Smoke Shop

Address: 406 South Street, Philadelphia, PA 19147

Description: Hung on side of ATM Machine right near door

Account: Noise Pollution

Address: 619 S. 4th Street, Philadelphia PA, 19147

Description: Hung near door on bulletin board

Account: TLA (Theater of the Living Arts)

Address: 334 South Street, Philadelphia, PA 19147

Description: Hung on the “ENTER” door outside.

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ONLINE:

• Facebook

• Instagram

Website Name: Facebook

|Website name: Instagram |

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