CAR SHOPPING HAS GONE DIGITAL

BY THE NUMBERS

Car sales are booming and the SAAR continues to reach new highs. The opportunity for dealers is huge. How are you staying in front of customers and ahead of the competition?

CAR SHOPPING HAS GONE DIGITAL

95%

95% use digital channels to research.

Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013

4 OUT OF 5 shoppers use a smartphone as part of their auto research process.

Placed, Inc., January 2014

Independent research sites like are the MOST CITED SOURCE of influence among in-market car shoppers.

C+R Research, Digital Influence in Automotive 2014

REACH CAR BUYERS

At any point, only 11% of households are shopping for a car. Unlike media aimed at a general audience, targets in-market shoppers and puts you in front of them precisely when they're making their buying decisions.

Omnibus, Harris Interactive, September 2013

As many as 58% of all vehicles sold in the U.S. between January and June of 2014 were to shoppers who visited .

Based on a custom analysis of new and used sales provided by Datalogix

FASTEST GROWING brand awareness among

its competitive set

Brand Tracker, Millward Brown, 2010-2013

30

MILLION

30 MILLION visits each month and growing

Internal Data, Monthly Average September 2013 - September 2014

80%

80% in market to buy a car

Demographic Survey, April 2014

+6%

24%

traffic is up 6% YOY, while the

category is down 24%.

comScore Media Metrix, vs. Automotive Resources Category Total Visits

(PC Only), August 2013 - August 2014

>50%

CONNECT WITH MOBILE SHOPPERS

More than half of all traffic to is now from smartphone and tablet users.

internal data, August 2014

is one of the most used sites by shoppers on the lot.

Placed Inc., January 2014

INFLUENCE DECISIONS

Put your brand and inventory in the spotlight where shoppers are deciding what and where to buy. Shoppers use to decide which dealers are in their consideration set.

The impact of digital research on key decisions is on the rise.

Impact on make/model decision is up 25% Impact on dealership of purchase is up 75%

J.D. Power 2014 New Autoshopper StudySM, 2008 - 2014

Compared to its competitor set, site visitors are more open to any make/ model when they first begin to shop.

J.D. Power 2014 New Autoshopper StudySM; Competitive Set Average includes: , ,Kelley Blue Book and TRUECar

shoppers are open to influence.

91% haven't decided on make/model 95% haven't decided where to buy

Millward Brown custom analysis, 2013

#1

Reviews fuel decisions. 91% of car shoppers use online review

sites in their dealership selection process. More car shoppers turn to

THAN ANY OTHER REVIEW SITE.

Digital Air Strike, 2014 Automotive Social Media Trends Study

At , we know your business can't run on leads or impressions alone. Sales are what drive your dealership, and many key decisions are being made long before a customer steps on a lot.

And that's why we have built our brand to be the highest quality destination for car buyers. And, in turn, the highest quality investment for you. To learn more, visit dealers..

?2014 , LLCTM. All rights reserved.

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