Mrs. Brincat @ Nantyr Shores
Sports Marketing Plans and Careers
The Marketing Plan
Why Write a Marketing Plan?
• A marketing plan is a written document that provides direction for the marketing activities of a company for a specific period of time.
• The marketing plan communicates the goals, objectives, and strategies of a company to its employees.
Elements of a Marketing Plan
• Marketing plans may differ from company to company, depending on type of business and products offered.
• There are six basic elements, or sections, found in most marketing plans:
o Executive summary – is an overview of the entire marketing plan, it briefly addresses each topic in the plan.
o Situation analysis – is a study of the internal and external factors that impact a marketing plan. Internal factors; target market, current performance, and financial resources. External factors; competitive, political, economic, regulatory, legal, technological, cultural, and industry trends. From these factors a company can conduct a SWOT analysis.
o Marketing goals/objectives – to be useful, an objective must; be simple, be single-minded, be specific, be reasonable, be measurable, and contain a time frame.
o Marketing strategies – is a method that identifies target markets to make marketing-mix decisions that focus on those target markets. The plan must possess a point of difference in comparison to its competitors.
o Implementation – is putting the marketing plan into action.
o Evaluation and control – involves answering questions. The company reviews sales data, market share, brand name recall, or any other area from the marketing plan objectives.
Sports Marketing Careers
Overview of Sports Careers
• The sports industry is diverse including;
o sporting-goods companies
▪ Salespeople
▪ Technical representatives (to train salespeople)
o professional, college, and amateur sports teams and leagues
▪ season tickets sale representatives
▪ ticket services manager
▪ insides sales associate
▪ corporate/ticket sales personnel
▪ account executive
▪ group sales manager
▪ marketing coordinator
▪ director of marketing
▪ director of communications
▪ director of marketing, communications, and promotions
o sports associations and organizations
▪ ex. MLB – Major League Baseball
▪ NBA – National Basketball Association
▪ NHL – National Hockey League
▪ MLS – Major League Soccer
▪ PGA – Professional Golfer’s Association
o all media
▪ broadcast
▪ online journalist, announcers, or copywriters
▪ print
o sports venues (facilities or locations where sporting events take place)
▪ ticket collection
▪ security
▪ maintenance
▪ parking
▪ vendors
▪ concessions
o sports agencies
▪ companies that specialize in marketing and managing sports events, sports teams, and professional athletes
o fitness and recreation businesses
▪ personal trainers
▪ fitness instructors
▪ marketing and sales personnel
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related searches
- gulf shores alabama all inclusive resorts
- vacation rentals gulf shores alabama
- gulf shores beach house rentals with pool
- what should mrs cho do next
- gulf shores beachfront hotels
- gulf shores alabama beaches closed
- gulf shores vacation packages all inclusive
- case study mrs morgan
- gulf shores spring break events
- gulf shores alabama spring break
- gulf shores spring break 2020
- mrs advances impact factor