2018 Media Kit & Advertising Guide
2018 Media Kit & Advertising Guide
MAGAZINE ? WEB ? EVENTS
2018 MEDIA KIT
MAGAZINE
Since 1984, Grassroots Motorsports magazine has provided genuine expertise and entertainment for the automotive enthusiast community. Our promise to our readers: to be their personal guide to the sports car world.
Grassroots Motorsports isn't limited to print. The Apple App Store sells a digital version of our magazine, Amazon sells the Kindle edition, and an Android version is available via Google Play.
51,000+ rate base in 2017
1. Magazine Advertisements
When you advertise in Grassroots Motorsports, you get the most balanced and targeted shot at your buyer for the lowest cost per thousand in this segment. Your message will be seen by a solid base of paid subscribers, newsstand buyers, and attendees of many events across the country.
TIRE
TEST:
MAX-PERFORMANCE
RUBBER
FOR
TRACK & STREET MAZDA MX-5:
PREP
TIPS
FOR
STREET,
TRACK
AND
AUMTAOZCDRAOSMSX-5
VS.
FIAT
124:
TRACK-PREPPED
ROADSTER
SHOWDOWN
BWUOILRDKSYHOOUPR DREAM
IRSESAILMRRAACRCINIANGG? Roadster MPAGE! isan
Sapheoxp-'sslainyisnagnetraCcakmwaraorrRioSr
+ + + also in this issue:
volume 34 ? number 4 ? june 2017
ExmFpFaeooxrrtdcp'ausedrcsvfooicmrSempToaannccTtgeeriotpftcriosknme:gt
? ?
AIMctSioAnGcTam3 eMraergcueiddees
aTnuidpltsiomufoatwfrtietoctrrickenasagrpt-itnanhcugeet also in this issue: Restomod Ramp Truck ? Project Mustang ? Rotary Miata
volume 34 ? number 2 ? april 2017 p. 125
AtHhMaotnetdeeata-rptshouweperSteh2de0Btr0Mac2Wk:
? ?
RPerotrjoecrtamMpustrtuacnkg
GT tow
rig
Onlipnatervaernamscieetnirostn--afrareonmmd awpkiiinxnenglisnthgto!e
p. 125
volume 34 ? number 7 ? november 2017
Restomod ?T??hPBeLomouirntiosuclscdrstehdiEYeniolbni9usloeevr4ahD4BtiisDvrutTeeoyuaerirnyramlbgcoteofaGSochuWnaioerdspioeenfvteghre.:
Ramp
Truck
?
Project
Mustang
GT
?
Miata-powered
MGB
p. 125
MAGAZINE AD SIZES
2018 MAGAZINE ADVERTISING RATES
All ads printed in full color. Prices are per insertion. Bundle up to save.
Ad Type
1x
4x
8x
2-page spread back cover inside front cover inside back cover full page 2/3 page junior page 1/2 page (horizontal) 1/3 page (vertical or square) 1/4 page 1/6 page (horizontal or vertical) 1/12 page classified, per inch
$3990 $3628 $3150 $2683 $2336 $1890 $1580 $1391 $1076 $851 $683 $446
$61
$3670 $3670 $3098 $2636 $2284 $1822 $1523 $1365 $1024 $814 $656 $410
$53
$3360 $3355 $3019 $2546 $2195 $1785 $1470 $1286 $971 $788 $604 $378
$49
Rate card No. 30, effective September 1, 2017
full page (non-bleed)
7" x 10"
(trim)
8.125" x 10.875"
(bleed)
8.375" x 11.125"
1/3 V page
2.25" x 10"
2/3 page
4.75" x 10"
1/3 page square
4.75" x 4.875"
1/6 V page
2.25" x
4.875"
1/2 page horizontal 7" x 4.875"
1/6 page horiz.
4.75" x 2.375"
junior page
4.75" x 7.375"
1/4 page
3.375" x
4.875"
1/12 page
2.25" x 2.375"
classified
1.625" wide .25" gutter
Contact us to put a plan in motion! ? (800) 520-8292 ? Ads@
"
EXPERT OPINIONS
"The Grassroots Motorsports audience is involved and hands-on?the same type of person that buys our type of product. GRM is a tremendous way to reach our customers and meet new ones."
James Clay President, BimmerWorld
"Our customer is the educated and discerning enthusiast. Grassroots Motorsports is the only magazine we advertise in every issue. It hits our target market perfectly?and at a very reasonable price."
Lee Grimes Automotive Product Manager, Koni Shocks
2018 MEDIA KIT
2. Deeper Engagement
These marketing opportunities are a simple way to make your company part of our magazine's content. Contact us to get in on the action.
Project Car Sponsorships
Support these 2018 project car builds, which appear in story installments over multiple issues of the magazine. Your logo on each opening spread, along with mentions in our online updates, will let everyone know you helped make that project possible.
2018 PROJECT CARS, CLOCKWISE FROM ABOVE: Mazda Miata low-buck endurance racer Volvo V70 turbo wagon BMW M3 with LS swap Ford ramp truck Chevy Corvette Z06
Contests
Grassroots Motorsports holds regular giveaway contests to promote our partners' products. Giveaways are promoted through our website, social media and the magazine itself.
2018 MAGAZINE PRODUCTION SCHEDULE (Editorial content subject to change.)
December 2017
CLOSING: Fri., Sept. 29, 2017 MATERIALS: Fri., Oct. 6, 2017 ON SALE: Tues., Nov. 14, 2017 Today's track car bargains ? Factory Five shootout ? Fuel injector tune-up ? The definitive GM transmission guide ? Building a home shop ? Honda Civic Si ? Chevy Camaro BONUS DISTRIBUTION: PRI Trade Show
February 2018
CLOSING: Fri., Nov. 17, 2017 MATERIALS: Fri., Nov. 24, 2017 ON SALE: Tues., Jan. 2, 2018 BMW race car faceoff ? Editors' Choice ? Homebuilt turbocharger and supercharger setups ? Stocking a home shop ? VW Scirocco ? Ford Focus RS BONUS DISTRIBUTION: Rolex 24 At Daytona
April 2018
CLOSING: Fri., Jan. 5, 2018 MATERIALS: Fri., Jan. 12, 2018 ON SALE: Tues., Feb. 20, 2018 $2017 Challenge: Meet the country's best low-buck builders ? Your first event ? Hoses and fittings ? Lowbuck tech tips ? Home shop tips ? Porsche GT3 Cup ? Buick Grand National SPECIAL EDITORIAL: Safety section
May 2018
CLOSING: Fri., Feb. 23, 2018 MATERIALS: Fri., March 2, 2018 ON SALE: Tues., April 10, 2018 Nissan Z-cars ? Rain driving and setup tips ? Formula SAE ? Cooling system tips for summer ? Detailing ? BMW 318is ? Subaru Impreza WRX
June 2018
CLOSING: Fri., March 23, 2018 MATERIALS: Fri., March 30, 2018 ON SALE: Tues., May 22, 2018 Identifying and collecting today's unicorns ? Cop cars ? Track day tips ? Welding and repairing modern cars ? Oil mysteries explained ? Camaro ? Fiat 124 Spyder
August 2018
CLOSING: Fri., May 18, 2018 MATERIALS: Fri., May 25, 2018 ON SALE: Tues., July 3, 2018 The next cars to become collectible ? European sleds ? Tire test ? Sheet metal fabrication ? DeLorean ? BMW M3 BONUS DISTRIBUTION: Classic Motorsports mailing
October 2018
CLOSING: Fri., July 6, 2018 MATERIALS: Thurs., July 12, 2018 ON SALE: Tues., Aug. 21, 2018 Showcasing today's ultimate track cars ? Spray a great paint job at home ? Wings explained and tested ? Ford Fiesta ST ? Air-cooled Porsche 911 BONUS DISTRIBUTION: SCCA Solo Nationals and Runoffs
November 2018
CLOSING: Fri., Aug. 10, 2018 MATERIALS: Fri., Aug. 17, 2018 ON SALE: Tues., Oct. 2, 2018 Check out a track monster ? Trailers and towing ? Understand shock absorbers ? Chassis tuning ? Ford Mustang SVO ? Hyundai Genesis Coupe BONUS DISTRIBUTION: SEMA Show
December 2018
CLOSING: Fri., Sept. 28, 2018 MATERIALS: Fri., Oct. 5, 2018 ON SALE: Tues., Nov. 13, 2018 Race car makeover ? Does going pro still exist? ? Understand race engines ? Tools that you need ? Honda CRX Si ? BMW 1 Series SPECIAL EDITORIAL: Holiday gift guide BONUS DISTRIBUTION: PRI Trade Show
February 2019
CLOSING: Fri., Nov. 9, 2018 MATERIALS: Fri., Nov. 16, 2018 ON SALE: Tues., Jan. 1, 2019 Porsche shootout ? Editors' Choice ? Modern coatings explained ? Do you need those big brakes? ? BMW 2002 ? Mazda MX-5 BONUS DISTRIBUTION: Rolex 24 At Daytona
Contact us to put a plan in motion! ? (800) 520-8292 ? Ads@
2018 MEDIA KIT
WEB Take your online advertising to the next level. Reach hundreds of thousands of influential automotive enthusiasts per month. Plans start as low as $200.
1.
Thanks to our abundant online editorial content, our website boasts strong search engine and referral traffic so you'll also reach people beyond the magazine readership.
803,724 average monthly impressions per ad 2,060,497 average monthly page views 420,192 average monthly unique visitors 4,110,771 average yearly unique visitors
Stats as of August 2017
The typical user: ? Male, 41, makes $100,000+ per year, engineer by trade, well educated. ? Gets all of his automotive news online (when he's not looking at cars for sale). ? Has a Miata that he drives on the weekends, but he and his friends also play
with their Mustangs, Camaros, Supras and Civics. ? Owns more than 5 cars, with everything from toys to tow vehicles parked in
his garage.
2018 WEBSITE AD SIZES
leaderboard: 728 x 90
square:
300 x 250
(above the fold)
small:
240 x 90
2018 WEBSITE ADVERTISING RATES
Advertising on our website is priced by impression to ensure you always get what you pay for.
Ad Type
leaderboard square (above the fold) small
1,000
impressions
$3.00 $2.75 $2.00
100,000
impressions
$300 $275 $200
500,000
impressions
$1500 $1375 $1000
1,000,000 impressions $3000 $2750 $2000
1,500,000 impressions $4500 $4125 $3000
2,000,000 impressions $6000 $5500 $4000
2. Grassroots Motorsports E-Newsletter
We send out our free Grassroots Motorsports e-newsletter each month. Promotional banner spots are available, and links to your website and videos can be included at no additional charge.
111,000+ qualified email addresses reached
3. E-Newsletter for Advertisers
Our free monthly e-newsletter for advertisers and commercial clients is an excellent channel for business-to-business promotion.
4000+ qualified email addresses reached
4. GrassrootsMotorsports
Get your product on our readers' social feeds alongside our GRM Live sessions, how-to videos, track visits and more. Contact us about partnerships.
127,000+ Facebook followers (grows about 500 per month)
2018 E-NEWSLETTER AD SIZES & PRICES
Grassroots Motorsports E-Newsletter:
180x180
$295
600x120: $595
E-Newsletter for Advertisers (Business to Business):
600 x120: $195
Contact us to put a plan in motion! ? (800) 520-8292 ? Ads@
"
EXPERT OPINIONS
"In this space, Grassroots Motorsports is the purveyor of cool. When we launched Track Night in America, we knew the exposure gained would be important, but it was the endorsement that allowed us to differentiate."
Heyward Wagner, Director of Experiential Programs, Sports Car Club of America
"I became a Viper racer in 2006 as a result of a driver education weekend Christmas present from my wife. As a result of racing a Viper, my Dodge dealership also became the numberone-volume Viper dealer in the world in 2009?and has held that position for the past seven years. Our involvement with Grassroots Motorsports has been key. We competed (and won) in their Ultimate Track Car Challenge. We've advertised in their magazine. We have given garage tours to their fans during race weekends. Racing is a great marketing tool that has turned into results for my business, and the people at GRM are winners."
Ben Keating Viper Exchange
"GRM is the best magazine on earth for real car guys like us. I can't put it down."
Randy Pobst Longtime pro racer
2018 MEDIA KIT
EVENTS Connect with your customers in person?and on a personal level?at our annual events. Sponsorships and vendor spots are available at several price points, and we handle all promotion and marketing at no extra cost. Contact us for details.
GRM Speedfest at the Classic Motorsports Mitty
We transform Road Atlanta's infield into a massive car carnival as the track buzzes with one of the country's top historic races.
kevin adolf photo
5Concours d'Lemons
Celebrate unloved cars during Monterey, the Mitty (Road Atlanta) and Concours d'Elegance of America (Michigan).
5Skidpad Challenge
Got grip? Competitors attack Road Atlanta's skidpad with all manner of machines to find out who can pull the most g's.
5Ultimate Track Car Challenge
Track cars of all levels and budgets take over Virginia International Raceway for an unlimited time trial competition.
5GRM Experience at the Rolex 24 At Daytona
Our big-top hospitality tent stands at the center of the action in the Daytona infield. Tickets for this one always sell out.
5$2018 Challenge
Ten-second cars built for just over two grand? Yes, this Gainesville, Florida, event attracts some staggeringly innovative budget builds.
Contact us to put a plan in motion! ? (800) 520-8292 ? Ads@
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