APP NUM='3' ID='AP



BizBuilder Business Plan Template

NAME OF ORGANIZATION

Logo

Contacts

Name: ___________________________ Name: __________________________

Address: _________________________ Address: ________________________

City: ___________ State____ Zip _____ City: __________ State____ Zip _____

Phone: ___________________________ Phone: __________________________

Email: ___________________________ Email: __________________________

DATE:

Confidentiality/non-disclosure language

Table of Contents (can be placed before or after the Executive Summary)

1.0 Executive Summary……………………………………………………………….(p. #)

2.0 Mission, Vision, & Culture

3.0 Company Description

4.0 Opportunity Analysis & Research

4.1 Industry Analysis

4.2 Environmental Analysis

4.3 Competitive Analysis

5.0 Marketing Strategy & Plan

5.1 Products/Services

5.2 Pricing

5.3 Promotion

5.4 Place

6.0 Management & Operations

6.1 Management Team

6.2 Research & Development

6.3 Physical Location

6.4 Facilities

6.5 Inventory, Production, & Quality Assurance

7.0 Financial Analysis & Projections

7.1 Sources & Uses of Capital

7.2 Cash Flow Projections

7.3 Balance Sheet Projections

7.4 Income Statement Projections

7.5 Breakeven Analysis

7.6 Ratio Analysis

7.7 Risks & Assumptions

8.0 Funding Request & Exit Strategy

8.1 Amount & Type of Funds Requested

8.2 Exit Plan

8.3 Milestones

Appendices

A. Resumes

B. Sample Promotional Materials

C. Product Illustrations/Diagrams

D. Detailed Financial Projections

1.0 Executive Summary

A. Name

B. Business idea

C. Target market (Answer who, what, when, where, and why)

D. Type of organization (Manufacturing, Wholesale, Retail? For-profit or not-for-profit?) Products and/or services

E. Marketing and sales strategy (How the business idea will satisfy a customer need)

F. Key success factors

G. Economics of one unit

H. Short- and long-term business goals

I. Management skills and resources – present and required

J. Ownership – owners and shares and legal structure

K. Sources and uses of funds

L. Summary of the financial projections

M. Growth and exit strategy

2.0 Mission, Vision, & Culture

A. Mission statement

B. Vision statement

C. Core beliefs and culture

D. Social responsibility commitment

3.0 Company Description

A. Industry

B. Type of organization (manufacturing, wholesale, service)

C. Needs this business will satisfy

D. Strategic advantage

E. Legal structure (sole proprietorship, partnership, LLC, C Corp, etc.) and rationale for it

F. Why this structure was chosen

G. State in which registered or will register

H. Location of physical operation

I. Geographic reach

J. Ownership – owners and shares

4.0 Opportunity Analysis & Research

A. Research methods (surveys, focus groups, general research, and statistical research) and rationale for each

B. Description of target customer (i.e., demographic, geographic, psychographic, and behavioral)

4.1 Industry Analysis

A. Industry or set of industries in which the organization operates (including the NAICS codes)

B. Factors that influence the demand for its product or service and why

C. Factors that influence the supply for its product or service and why

D. Industry size (historic, current, projected)

E. Current and anticipated industry characteristics and trends

F. The major customer groups for the industry (consumers, governments, businesses)

G. Size of the target market (number of customers, size of purchases, frequency of purchases, trends)

4.2 Environmental Analysis

A. SWOT analysis for the organization

|Strengths |Weaknesses |

| | |

| | |

| | |

|Opportunities |Threats |

| | |

| | |

| | |

B. External/environmental factors are likely to impact the business

C. Presence of customers for the business in other countries and plans to reach them

4.3 Competitive Analysis

A. Definition and description of competition, both direct and indirect

B. Competitive advantage

C. Analysis of three main competitors or categories of competitors

| | |Your Company |Competitor #1 |Competitor #2 |Competitor #3 |

| |Wt. |

| | |

|The Offer | |

|Target Market | |

|Production and Delivery Capability | |

D. Tactics to carry out the strategy

|Tactical Question |Issues |Solutions |

| | | |

|Sales Plan |How to identify prospects and convert them to | |

| |sales | |

|Market Communications |How to make customers aware of your offer; how | |

| |to attract them to the business | |

|Operating Plan |How to make the business go, and determine who | |

| |will perform the tasks | |

|Budget |Possible sources of revenue; possible items | |

| |that have to be purchased | |

E. Barriers to entry to support the organization

5.0 Marketing Strategy & Plan

A. How the marketing plan targets the market segment

B. Positioning statement

C. Plan for organizational growth (self-generated, franchising, acquisition)

5.1 Products/Services

A. Products/services to be sold

B. How products/services will meet customer needs

C. Where product/service is in the product life cycle (introduction, growth, maturity, decline)

D. Features and benefits of the product/service

|Product/Service |Feature |Benefit |

| | | |

| | | |

| | | |

| | | |

| | | |

| | | |

| | | |

| | | |

| | | |

E. Copyrights or patents owned or expected

F. Philanthropic plan (list intent, organizations, and type of contribution)

G. Intent to publicize philanthropy

2. Pricing

A. Pricing strategy and structure and the gross margins anticipated

B. Discount structure

C. Payment policy (forms of payment and extension of credit)

5.3 Promotion

A. Promotion Plan

|Method |Message |Media |Channel |Why It Will Work |

|Advertising specialties | | | | |

|Banner ads | | | | |

|Billboards | | | | |

|Blogs | | | | |

|Broadcast media | | | | |

|Brochures | | | | |

|Business cards | | | | |

|Catalog | | | | |

|Direct mail | | | | |

|Directories | | | | |

|Flyers | | | | |

|Networking | | | | |

|Newsletters | | | | |

|Online store | | | | |

|Print media | | | | |

|Promo items | | | | |

|Public speaking | | | | |

|Sales calls | | | | |

|Samples | | | | |

|Signs | | | | |

|Special events | | | | |

|Sponsorships | | | | |

|Telemarketing | | | | |

|Toll free # | | | | |

|Website | | | | |

B. Refer to examples of marketing materials in the appendices

C. Business slogan

D. Logo, including legal protection plan

E. Advertising plan

|Publication/Media (name specific |Size/Length of Advertisement |Frequency of Advertising |Reach |(Cost for Budget) |

|print publications or broadcast | | | | |

|channels) | | | | |

| | | | | |

| | | | | |

| | | | | |

| | | | | |

| | | | | |

| | | | | |

F. Publicity plan

G. Outrageous customer service plan

H. Sales pitch

I. Customer database and critical customer questions

5.4 Place

A. Where intend to sell product and the advantages and disadvantages of the location(s).

|Location |Advantages |Disadvantages |

| | | |

| | | |

| | | |

| | | |

| | | |

B. Surrounding businesses and access routes

C. Traffic count (if applicable)

D. Local work force availability

6.0 Management & Operations

6.1 Management Team

A. Organizational chart [pic]

B. Employee hiring plan

|Employee Role |Qualifications |Compensation |Contribution |When Hired |

| | | | | |

| | | | | |

| | | | | |

| | | | | |

| | | | | |

| | | | | |

C. Method of compensating owner(s) (salary, wage, dividend, or commission) and rationale

D. Key employees policies

E. Workplace environment

F. Corporate governance plan

G. Advisors - If there is a board of advisors, list each member and describe his/her commitment to the board – refer to the appendices for contact information

H. Information on professional advisors including the accountant, attorney, banker, and insurance agent – refer to the appendices for contact information

6.2 Research & Development

A. Description of current and proposed research (non-proprietary description)

B. State of the industry with respect to research

C. Intellectual property and methods of protection

6.3 Physical Location

A. Location in reference to operations

B. Applicable zoning laws and compliance

6.4 Facilities

A. Type of building and equipment

B. Technological tools planned for the organization and rationale

C. Access to the technology

6.5 Inventory, Production, & Quality Assurance

A. Supply Chain

|Product/Part |Source |

| | |

| | |

| | |

| | |

| | |

B. Manufacturing process

C. Economies of scale and plans to attain them

D. Significant innovations in production, inventory management, or distribution planned or adopted

E. Production-distribution channel and mark-ups along the chain

|Stage of Channel |Mark-up |

| | |

| | |

| | |

| | |

| | |

F. Lead times

G. Method(s) to define and ensure the quality of the products/services

H. Insurance coverage

I. Methods for compliance with federal, state, and local tax laws

J. Laws impacting the business

|Law |Effect on Business |

| | |

| | |

| | |

| | |

| | |

7.0 Financial Analysis & Projections

A. Description of the record keeping system

B. Types of bank accounts

7.1 Sources & Uses of Capital

A. Capital requirements

B. Use of capital

|Type of Capital |Amount |When Needed? |Purpose |What Terms? |

| | | | | |

| | | | | |

| | | | | |

| | | | | |

C. Start-up requirements. (List here or refer to list in appendices)

|Item |Cost |Estimate/Actual |

|Start-Up Expenses | | |

|Accountant Fees | | |

|Expensed Equipment | | |

|Financial Institution Fees | | |

|Identity Set/Stationary | | |

|Insurance | | |

|Legal Fees | | |

|Licenses/Certificates/Permits | | |

|Marketing Materials | | |

|Payroll (with taxes) | | |

|Professional Fees – Other | | |

|Rent | | |

|Research and Development | | |

|Travel | | |

|Utilities | | |

|Web Fees | | |

|Other | | |

|Total Start-Up Expenses | | |

| | | |

|Start-Up Assets | | |

|Cash Balance for Starting Date | | |

|Equipment | | |

|Furniture & Fixtures | | |

|Leasehold Improvements | | |

|Machinery | | |

|Rent Deposit | | |

|Signage | | |

|Utility Deposit | | |

|Other | | |

|Total Start-Up Assets | | |

| | | |

|Total Start-Up Requirements | | |

|Item |Quantity |Cost |

|Equipment |

| | | |

| | | |

| | | |

| | | |

| | | |

| | | |

| | | |

| | | |

| | | |

| | | |

| | | |

|Other Costs |

| | | |

| | | |

| | | |

|Start-Up Investment—TOTAL |$ |

|Cash Reserve |$ |

|Total Start-Up Investment + Capital Reserve |$ |

D. Sources of financing

|Funding Source |Equity |Debt |Gift |

| | | | |

| | | | |

| | | | |

|TOTAL START-UP INVESTMENT | |

| |$ |

E. Payback period

7.2 Cash Flow Projections

A. Fixed costs and cash reserve

|Fixed Cost |Amount |Description |

|Utilities | | |

|Salaries | | |

|Advertising | | |

|Insurance | | |

|Interest | | |

|Rent | | |

|Depreciation | | |

|Unexpected |_______________ | |

|TOTAL |$ | |

B. Projected cash flow statement with reference to details in appendices

| | |1Q |2Q |3Q |4Q |YR1 |YR2 |

|Assets | | | | | | | |

| Cash $_____ $_____ $_____ | | | | | | | |

| Accounts Receivable | | | | | | | |

| Inventory | | | | | | | |

| Capital Equipment | | | | | | | |

| Other Assets | | | | | | | |

|Total Assets |$ |$ |$ |$ |$ |$ |$ |

|Liabilities | | | | | | | |

| Short-Term Liabilities | | | | | | | |

| Long-Term Liabilities | | | | | | | |

|Total Liabilities |$ |$ |$ |$ |$ |$ |$ |

|Owner’s Equity |$ |$ |$ |$ |$ |$ |$ |

|Total Liabilities & Owner’s Equity |$ |$ |$ |$ |$ |$ |$ |

A. Chart showing current assets, long-term assets, current liabilities, and long-term liabilities

7.4 Income Statement Projections

A. Projected Income Statement – reference detailed projections in the appendices

Income Statement for (Company Name)

For the Year Ending December 31, Year

| |1Q |2Q |3Q |4Q |YR1 |YR2 |YR3 |

|Net Sales Revenue (+) | | | | | | | |

|Cost of Goods Sold (-) | | | | | | | |

| |______ |_____ |_____ |______ |______ |______ |______ |

|Gross Profit (=) | | | | | | | |

| | | | | | | | |

|Operating Expenses (-) | | | | | | | |

|General Expenses (-) | | | | | | | |

|Other Expenses (-) | | | | | | | |

| |______ |______ |______ |______ |______ |______ |______ |

|Net Income Before Taxes | | | | | | | |

|Taxes | | | | | | | |

| |______ |______ |______ |______ |______ |______ |______ |

|Net Income | | | | | | | |

B. Bar chart showing your Gross Revenues, Gross Profit, and Net Income.

7.5 Breakeven Analysis

Breakeven Units = Fixed Cost

Gross Profit per Unit

7.6 Ratio Analysis

(Company Name) Ratios versus Industry Performance

|Ratio |(Company Name) |Industry Data* |Variance |Explanation |

|Current | | | | |

|Quick | | | | |

|Debt | | | | |

|Debt to equity | | | | |

|Times interest earned | | | | |

|Ave. inventory turnover | | | | |

|Receivable turnover | | | | |

|Ave. collection period | | | | |

|Payables turnover | | | | |

|Ave. payable period | | | | |

|Total assets turnover | | | | |

|Net sales to working capital| | | | |

|Net profit to sales | | | | |

|Net profit to equity | | | | |

* (identify the source here)

7.7 Risks & Assumptions

|Category of Risk or Assumption |Assumption |Significance |

|General economy | | |

|Interest rates | | |

|Inflation | | |

|Economic health | | |

|Tax rates | | |

|Industry growth/decline | | |

|Customer preferences | | |

|Competitive entrants/changes | | |

|Prices | | |

|Costs of goods sold | | |

|Other | | |

|Other | | |

8.0 Funding Request & Exit Strategy

8.1 Amount & Type of Funds Requested

A. (Company) requests $(amount) in the form of (type and terms).

B. Use of debt and explanation

C. Plan to issue bonds

8.2 Exit Plan

|Form of Payment/Payout |Planned (yes/no) |Anticipated Time Frame |

|Repayment of debt | | |

|Public offering | | |

|Employee buyout | | |

|Merger/acquisition | | |

|Liquidation | | |

|Stock buyback | | |

8.3 Milestones

(Company) PERT Chart

|Task |Period 1 |Period 2 |Period 3 |Period 4 |Period 5 |Period 6 |

| | | | | | | |

| | | | | | | |

| | | | | | | |

| | | | | | | |

| | | | | | | |

| | | | | | | |

| | | | | | | |

| | | | | | | |

| | | | | | | |

| | | | | | | |

| | | | | | | |

| | | | | | | |

| | | | | | | |

| | | | | | | |

Note: This chart should be as detailed as is useful in the business plan. It may cover periods as short as 1 month, even 1 week, or as long as 1 year.

Appendices

Resumes & Position Descriptions

1. Resume for each key team member

2. Position descriptions for any vital start-up positions that are not yet filled

Sample Promotional Materials

1. Sample logos, letterhead, advertisements, brochures, and other items

2. Photos of any promotional items, signage, or larger materials

Product Illustrations/Diagrams

1. Non-proprietary drawings or properly authorized proprietary drawings, illustrations, or diagrams of product or service concept

2. Floor plans, assembly layouts

Detailed Financial Projections

1. Monthly financials and other financial projections

2. Detailed assumptions and notes underlying the projections

3. Significant contracts

If you are starting a not-for-profit organization:

1. Name of the nonprofit

2. Problem(s) are trying to reduce or eliminate

3. Mission of the organization

4. Description of the programs and services

|Name of Program |Type (advocacy, financial |Target Population |Method of Delivery |Additional Information |

| |support, direct service) | | | |

| | | | | |

| | | | | |

| | | | | |

| | | | | |

| | | | | |

5. Method of achieving desired changes and unit of change (per person, animal, house, etc.)

6. Unit of change (per person, animal, house, etc.)

7. Measurement of change

|Desired Change |Measurement |Methodology |

| | | |

| | | |

| | | |

| | | |

| | | |

8. Competitors (direct and indirect)

9. Cost to deliver a unit of service

10. Funding sources

|Type of Funder |Specific Individual or |Rationale for Funding |Funding Range ($) |Likelihood of Support |

| |Organization | | | |

| |(profile or name) | | | |

|Individual | | | | |

|Foundation | | | | |

|Corporation | | | | |

|Charitable Organization | | | | |

|Religious Group | | | | |

|Federal Government | | | | |

|State Government | | | | |

|Local Government | | | | |

|Other | | | | |

-----------------------

General Management

Marketing

Operations

Finance

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