NEWS RELEASE



FOR IMMEDIATE RELEASE

NEWS RELEASE

For Immediate Release

Casio helps the Chatsworth Road High Street Fight Back

AndroidTM EPoS & Cloud Solution helps local traders in

East London drive high street regeneration

London, June 13, 2012 —Casio’s new VX-100 AndroidTM platform EPoS and its

Cloud based Casio Business Portal is helping three East London small businesses breathe new life into their local high street. Shane’s Restaurant, Venetia’s Coffee Shop and L’Epicerie Grocery & Delicatessen are installing a Casio VX-100 AndroidTM platform Electronic Point of Sale (EPoS) system using the Casio Business Portal, to speed up business processes, assist in business planning and forecasting, as well as help control business costs, stock and wastage.

Often seen as the preserve of larger retailers and businesses, an EPoS system helps businesses to manage sales and inventory data, providing detailed reports allowing

in-depth analysis of business performance. The high cost of implementing a full-function EPOS system has often been seen as a barrier to adoption amongst independent businesses, leading them to rely on basic cash register technology instead. The VX-100 and Casio Business Portal offers all the tools and features associated with a traditional EPoS system at a significantly lower cost of installation.

“EPoS systems are an invaluable tool that really help you understand what is really happening with your business” explains Shane Harrison, chef proprietor of Shane’s on Chatsworth. “By giving you detailed overview and analysis of sales data, it gives you the power to forecast required stock and staffing levels accurately. In today’s tough trading conditions it is these small savings that can make the difference between success and failure.”

All based on Chatsworth Road, in the heart of Hackney, one of London’s most up-and-coming neighbourhoods; these three businesses have helped to raise the profile of a high street that was previously home to a high number of vacant units and lower-quality outlets.

A large influx of young professionals to the area in recent years has created an increased local demand for quality food and drink establishments.

“Hackney is one of the last areas in London where quality housing within commuting distance to the city centre remains affordable” added Shane. “Because of this, the neighbourhood has seen a young and vibrant cosmopolitan community develop who are all screaming out for local eateries, fashion outlets and bars to spend their disposable income.”

“Independent businesses can be the driving force in reigniting local high streets, as recently witnessed in Broadway Market not far from here. By employing local staff and using local suppliers, independent traders can help boost local economies versus multiples that may be focused solely on increasing takings and profits without contributing anything back into the community.”

By installing the VX-100 in their outlets, small independent retailers can achieve huge benefits. With the Casio VX-100 EPoS at the heart of their businesses they are able to

(i). Accurately monitor stock

(ii). Predict profit margins

(iii). Forecast busy spells and

(iv). Manage staff rotas much better

(v). Have better day-to-day control of their costs

(vi). Calculate estimated electricity cost savings of around

85% as power consumption of the VX-100 is very low.

In addition to this, the Casio Business Portal allows the proprietors to remotely download new customer business applications and to monitor their store activity from any location via an internet connection. These applications can include electronic paperless receipts, promotional vouchers and tokens, customer booking facilities and customer loyalty schemes.

“In terms of being able to keep track of stock levels, I’ve seen a huge difference already” says Venetia Strangways Booth, owner of Venetia’s Coffee Shop, which has been operating on Chatsworth Road for over 4 years. “Before, we were using a regular cash register set-up and it was difficult to get an accurate idea of what was being sold, especially if I wasn’t around the shop to keep an eye on things. I can now see how busy the business is, wherever I happen to be, in real-time giving us a real chance to be a competitive business.”

Casio are now shipping the new VX-100 AndroidTM platform EPoS to other small independent retailers looking for a solution which is far more intelligent than a basic cash register, without the high cost attached to a fully-grown PC based EPoS solution.

“Many small businesses think that EPoS systems are an unnecessary expense, whereas in reality, they really can’t afford to be without one” said Guy Boxall, Senior Product Marketing Manager at Casio. “With the Casio Android EPoS system and AndroidTM cloud business portal, we have created a powerful, affordable and easy-to-use business tool that is essential to any modern retail business.”

“Small, independent businesses are the lifeblood of any community and the UK economy and we believe that with this innovative technology we are allowing business owners to access tools that may have previously been out of reach to them. Casio is committed to working with businesses to help local high streets fight back.”

If you are a hardware reseller or ISV / software developer interested in working on retail projects with Casio in the UK, please contact bsd@casio.co.uk

- Ends -

Shane’s Restaurant L’Epicerie Delicatessan

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About Casio

Since the launch of the Casio Computer Company in Japan in 1957, the company has been guided by the core principles of ‘Creativity and Contribution’. Casio is a vibrant, energetic and innovative brand that sustains its competitive edge by seeking new and improved approaches to meet customer demands. Well-known around the world for its consumer electronics products such as calculators, watches, digital cameras and electronic pianos, Casio also has a strong business to business heritage. Our objective is to improve people’s lives by developing ground breaking technology, rugged and energy efficient products and delivering this with a level of customer service which is second to none. It is this constant pursuit of excellence which helps us to meet our customer’s expectations.

For more information on this product launch, please contact:

CASIO Electronics Co. Ltd.

Unit 6, 1000 North Circular Road

London

NW2 7JD

Guy Boxall

Senior Product Marketing Manager

Tel: 020 8208 7846 begin_of_the_skype_highlighting    

email: boxallg@casio.co.uk or bsd@casio.co.uk

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