COMPETING WITH AMAZON ON ADWORDS - CPC Strategy
COMPETING WITH AMAZON
ON ADWORDS
Inside Amazon's Paid Search Strategy
Table of Contents
Introduction
3
Amazon Stays Focused on Profitable Products
5
Amazon Bids Differently on Desktop vs. Mobile
9
Amazon Doesn't Sweat Their Ad Copy
16
Amazon's Taking it Slow With PLAs
22
Overall Takeaways
27
Introduction
Amazon just beat out Google as the new starting point for online shoppers.
However, ironically, they're also Google's biggest advertiser--blowing past heavyweights such as eBay, Target, and Walmart.
Many brands and retailers try and fail to beat Amazon on AdWords, watching their CPCs skyrocket while conversions dip.
Is Amazon impossible to compete with? Maybe not.
In this guide, we partnered with the creators of SEMrush (a handy SEO and PPC tracking tool) to get some insights into some of Amazon's strategies and the counter strategies for retailers and brands hoping to get a bigger slice of AdWords revenue.
Competing with Amazon on AdWords 3
Amazon Stays Focused on Profitable Products
Amazon Focuses on Profitable Products
Amazon's very methodical and careful about where they invest their time, and PPC Text Ads are no exception. Currently, Amazon seems to be focused on promoting electronics and home goods on Google ads (both text & PLAs).
Of the most popular products in 2016, 26 were electronic or electronic accessories ranging from Amazon's Echo Dot to SIM cards.Some of Amazon's top selling products also happen to be on the list of their top keywords (by volume) on SEMrush, such as the Fitbit:
Competing with Amazon on AdWords 5
The other category Amazon seems to be focused on is home goods. However, both of these could easily change.
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- opening lines ice breakers for speakers by ross shafer
- a guide for non profit organizations on proposal
- the a to z guide to legal phrases plain english campaign
- by joel hirschhorn the ashgrove
- english first additional language p3 memorandum
- useful language for your book review educalab
- resume writing workshop
- competing with amazon on adwords cpc strategy
- getting beyond the catchy phrase and creating a trial
Related searches
- words with friends on facebook
- getting started with amazon fba
- mojang accounts with minecraft on them
- making money with amazon affiliate
- making money with amazon fba
- rash with blisters on arm
- rash with blisters on leg
- earn money with amazon link
- what you get with amazon prime
- free movies with amazon prime membership
- kindle unlimited with amazon prime
- what comes with amazon prime membership