ACTION TOOL #7 - JDRF - Type 1 Diabetes Research Funding ...



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About JDRF

The mission of JDRF (formerly known as Juvenile Diabetes Research Foundation) is to find a cure for type 1 diabetes and its complications through the support of research. JDRF funds more diabetes research than any other non-governmental health agency in the world. More than 80 percent of JDRF’s expenditures directly support research and research-related education.

About the Walk to Cure Diabetes

The Walk to Cure Diabetes is JDRF’s largest national fundraising event and the sixth largest peer-to-peer fundraising event in the United States. Last year, the Western PA Chapter’s walk sites raised over $1 million dollars. The Walk to Cure Diabetes takes place in more than 200 locations in the United States and around the world. Last year, the Walk raised more than $80 million for type 1 diabetes research.

About the Sneaker Program

Sneaker sales are one way for retail stores to build excitement about the Walk to Cure Diabetes in their community while raising critical research dollars that can be credited to the company’s Walk team total. Past national sneaker sellers have included Advance Auto Parts, Walgreens and Marshalls, just to name a few.

Store clerks ask customers at point-of-purchase to buy a paper sneaker to help the store support JDRF. The customer signs his/her name on the sneaker and then the sneakers are displayed throughout the store. The program usually runs four weeks. To jump-start the program, display a sneaker for every store employee.

What’s In It For You:

• Promotion enhances employee morale.

• Customers feel good about supporting a store that gives back to its community.

• It’s a natural public relations tool. Sneakers are a great visual.

• Diabetes affects one out of every three families. It is estimated that more than 26 million Americans have this disease. Your customers and employees who are affected by diabetes will appreciate your involvement.

• Your company can help find a cure for diabetes at no additional cost to your company.

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JDRF Sneaker Sales Campaign

JDRF is dedicated to finding a cure for type 1 diabetes and its complications through the support of research. We fund more diabetes research than any other non-governmental health agency in the world. With the help of our Sneaker Sales Campaigns, national and corporate partners can easily help to raise awareness and donations for continuing research.

Steps to selling JDRF Sneakers

STEP 1 -- Ask the customer if they would like to purchase a paper sneaker to help your company support JDRF in the search for a cure for diabetes.

STEP 2 -- Sneakers have a bar code. Scan them up at the register. You can sell all sneakers for one price. Or you can sell them in incremental dollar amounts – for example, $1 for blue shoe, $2 for red shoe, $5 for yellow shoe and $10 for green shoe.

STEP 3 -- Have the customer write his/her name on the sneaker.

STEP 4 -- Give the signed sneaker to a supervisor following your shift.

STEP 5 -- The signed sneaker will be displayed throughout the store.

Why Sell Sneakers For A Cure?

A child or adult with type 1 diabetes has to take insulin injections one to four times per day because he or she does not produce insulin. Insulin converts food into energy. An individual with type 1 diabetes must also test his/her blood sugar levels four to six times a day with a finger-prick to draw blood. Every bite of food has to be weighed and measured for sugar content, carbohydrates, protein and fat. Every minute of exercise has to be estimated against his/her blood sugar levels. But even with careful management diabetes can still cause complications such as blindness, amputation, kidney failure, heart attack and stroke.

JDRF raises money to fund research for a cure for this devastating and costly disease. In the US, more than 15,000 children and another 15,000 adults are diagnosed with type 1 diabetes each year. Thanks to the generosity of individuals, corporate and community partners, JDRF currently has invested $530 million in research projects in 17 countries. By asking customers to donate to help find a cure, you are doing your part to help. Thank you for your support!

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Sneaker Sales

Program

How to sell JDRF SNEAKERS

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