Celebrity Life Cycle



CELEBRITY LIFE CYCLE

ASSIGNMENT

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Celebrities go through a life cycle just as products do. In this assignment, you will investigate where different celebrities (i.e. actors, actresses, musicians, athletes, authors, etc) fall on the life cycles and which life cycle they fall under.

YOUR TASK:

▪ Traditional Life Cycle

o Your task is to create a celebrity life cycle that includes pictures / faces of TWO different celebrities that fit into each stage of the Traditional Life Cycle (i.e. Introduction, Growth, Maturity, Decline, and Decision Point)

o You must also include a paragraph explaining why you have placed the particular celebrity in that stage of the life cycle. In order to receive full marks, you must include specific reasons why they fall under that stage (more then two).

▪ Non Traditional Life Cycle

o Your task is to place ONE celebrity in each Non-Traditional Life Cycles (i.e. Fad, Trend, Niche, & Seasonal).

o You must also include a paragraph explaining why you have included that specific celebrity in that Non Traditional Life Cycle. In order to receive full marks, you must include specific reasons why they fall under that cycle (more then two).

**Please Note that you can only use a celebrity once, so choose wisely. **

Due Date: _____________________

EVALUATION

Student Name: ___________________

|CATEGORY |CRITERIA |Level 1 |Level 2 |Level 3 |Level 4 |

| | |50-59% |60%-69% |70-79% |80-100% |

| | | | | | |

|Thinking / Inquiry |Use of planning skills (i.e.|Uses planning skills with |Uses planning skills |Uses planning skills |Uses planning skills with |

| |focusing research, gathering|limited effectiveness. |with some |with considerable |a high degree of |

| |information). | |effectiveness. |effectiveness. |effectiveness. |

|/15 | |Uses processing skills with| | | |

| |Use of processing skills |limited effectiveness. |Uses processing skills |Uses processing skills |Uses processing skills |

| |(i.e. analyzing, | |with some |with considerable |with a high degree of |

| |interpreting, reasoning). |Uses critical / creative |effectiveness. |effectiveness. |effectiveness. |

| | |thinking processes with | | | |

| |Use of critical / creative |limited effectiveness. |Uses critical / |Uses critical / |Uses critical / creative |

| |thinking processes (i.e. | |creative thinking |creative thinking |thinking processes with a |

| |decision making, research) | |processes with limited |processes with |high degree of |

| | | |effectiveness. |considerable |effectiveness. |

| | | | |effectiveness. | |

| |Expresses & organization of |Expresses & organizes ideas|Expresses & organizes |Expresses & organizes |Expresses & organizes |

|Communication & Application|ideas and information (i.e. |and information with |ideas and information |ideas and information |ideas and information with|

| |clear, logical organization)|limited effectiveness. |with some |with considerable |a high degree of |

| | | |effectiveness. |effectiveness. |effectiveness. |

|/5 |Written work completed shows|Work shows poor spelling, | | | |

| |good spelling, grammar, |grammar, and clarity and |Work shows some |Work shows good |Work shows excellent |

| |clarity and formatting of |formatting of written work.|spelling, grammar, and |spelling, grammar and |spelling, grammar, clarity|

| |written work. | |clarity and formatting |clarity and formatting |and formatting of written |

| | |Does not show |of written work. |of written work |work |

| |Assignment is professional |professionalism in the | | | |

| |and appealing in appearance.|project appearance. |Shows an adequate level|Shows a good level of |Shows excellent |

| | | |of professionalism in |professionalism in the |professionalism in the |

| | | |the project appearance.|project appearance. |project appearance. |

COMMENTS: / 30

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