Centre for Globalization Research - CORE

entre for Globalization Research . Corporate Brand Building at Shell-Mex Ltd in the Interwar Period . Michael Heller. It has been over twenty years now since T.A.B. Corley commented on the dearth of academic research and an overall framework for the history of consumer marketing in Britain (Corley, 1987). While there has been some progress in this area, Corley’s comments are sadly still very ... ................
................