Email Scripts
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Sales Associate Email Scripts
1. Referral (Seller)
2. Referral (Buyer)
3. First-time Home Buyer
4. Existing Home Buyer
5. Sellers
6. Investor
7. Website Lead
8. Open House follow-up
9. Listing Inquiry
10. Showing Follow-up (Buyer Rep)
11. Showing Follow-up (Buyer Agent)
12. Listing Appointment Confirmation
13. Listing Appointment Follow-up
14. Short Sale / Foreclosure Inquiry
15. Short Sales Package Follow-up to Lender
|Situation |Email Script |
|Referral |Good morning/afternoon/evening NAME: |
|(Seller) | |
| |REFERRING NAME recommended I contact you in reference to selling your home in the (City/Town) area. My name is |
| |(Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). I |
| |would love the opportunity to meet with you and listen to any concerns or questions you may have in these early stages|
| |of preparing to sell your home. |
| | |
| |There is one piece of news I like to share with my customers. Today’s market is appealing to several home buyer niche|
| |markets. We have some who are looking to buy their first home, we have others wanting to upgrade their current home, |
| |and then we have a select few who are simply looking for a sound investment. |
| | |
| |I am committed to capturing these niche markets by utilizing the latest Web-based marketing programs, professional |
| |collateral and leveraging my networks to advertise homes in the (City/Town) area. |
| | |
| |If and when time permits, you would like to review your options for pricing your home competitively and attracting the|
| |most qualified buyers, please contact me at your convenience. My goal is to always make your move as seamless and |
| |stress-free as possible. |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|Referral |Good morning/afternoon/evening NAME: |
|(Buyer) | |
| |REFERRING NAME recommended I contact you in reference to buying a home in the (City/Town) area. My name is (Name), |
| |and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). I would love|
| |the opportunity to meet with you and listen to any concerns or questions you may have during your home search. |
| | |
| |One thing is certain, today’s market is one that offers many opportunities to those who have put aside a nest egg to |
| |purchase the home of their dreams. NOW is the time to take advantage of all that the current market has to offer. |
| |Whether it be buying your first home, upgrading your current situation or simply making a sound investment, inventory |
| |is at its highest! The timing is perfect to review your options. |
| | |
| |If at any time you find you’d like to explore your current home ownership needs; please know that I strive to find you|
| |the best home to fit your requirements, while adhering to the shortest timeline possible in order to make your move |
| |seamless and stress-free. Do not hesitate in contacting me to ask questions or request a meeting. |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|First Time |Good morning/afternoon/evening NAME: (if available) |
|Home Buyer | |
| |My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at |
| |(address). |
| | |
| |I have had the pleasure to work with many first time home buyers, and would like the opportunity to share with you |
| |some great news. Today’s real estate market is one that offers many opportunities to those who have worked hard to |
| |establish a nest egg to purchase their first home. The current market offers buyers many choices to consider. These |
| |options can be confusing at times; however, I enjoy time and again advising new home buyers in this process, always |
| |negotiating the best terms to obtain the most affordable and attractive outcome possible. |
| | |
| |With so much talk and advertising about growing economic stimulus programs, I imagine you may have some questions that|
| |I could help answer whenever time permits. Please feel free to contact me at your earliest convenience and we can |
| |review your current home buying needs. Please know that I always strive to find the best home to fit my customer’s |
| |requirements, while delivering exceptional service in order to make their move seamless and stress-free. |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|Existing Home Buyer|Good morning/afternoon/evening NAME: (if available) |
| | |
| |My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at |
| |(address). |
| | |
| |I’m uncertain if the idea of selling your home has crossed your mind, but just in case it has, I wanted to point out |
| |to you that today’s market is one that offers many opportunities to those who have established home equity and the |
| |resources for making a change like yourself. |
| | |
| |NOW is a great time to take advantage of all that the current market has to offer. Whether it be to downsize your |
| |existing home, upgrade your current situation or simply make a sound investment; there are many attractive options |
| |available to existing home buyers. Not to mention, inventory is at an all time high, which only provides buyers more |
| |selection choices and more buying power. |
| | |
| |At the end of the day, my goal is to always find you the best home to fit your needs, while adhering to the shortest |
| |timeline possible in order to make your move seamless and stress-free. If you have any questions, or would like to |
| |explore your options, please feel free to contact me at your convenience. |
| | |
| |I can be reached at: |
| | |
| |Best regards, |
|Seller |Good morning/afternoon/evening NAME: (if available) |
| | |
| |My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at |
| |(address). |
| | |
| |There is one piece of news I like to share with my customers and that is, today’s market is appealing to several home |
| |buyer niche markets. We have some who are looking to buy their first home, we have others wanting to upgrade their |
| |current home, and then we have a select few who are simply looking for a sound investment. |
| | |
| |What I commit to do to capture these niche markets is utilize the latest Web-based marketing programs in addition to |
| |professional collateral and networking efforts to advertise homes in the (City/Town) area. |
| | |
| |If and when time permits, you would like to review your options for pricing your home competitively, attracting the |
| |most qualified buyers while adhering to the shortest timeline possible, please contact me at your convenience. My |
| |goal is to always make your move as seamless and stress-free as possible. |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|Investor |Good morning/afternoon/evening NAME: (if available) |
| | |
| |My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at |
| |(address). |
| | |
| |Today’s market is one that offers opportunities to those who have the resources to take advantage of current market |
| |conditions. NOW is the time to explore the investment options this market affords. Whether it be to buy investment |
| |property, a vacation home, additional residence(s), or upgrade your current situation; inventory is at its highest! |
| | |
| |If you have any questions or if you would like to simply review your options, I invite you to reach out at a |
| |convenient time that works best with your schedule. Please know that I always strive to find you the best situation |
| |to fit your requirements, while adhering to the shortest timeline possible in order to make the transaction seamless |
| |and stress-free. |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|Web site |Good morning/afternoon/evening NAME: (if available) |
|Lead (Buyer) | |
| |I received your email inquiry from (Web site). I wanted to take the opportunity to introduce myself. My name is |
| |(Name), I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). |
| | |
| |I cannot emphasize enough how NOW is the time to take advantage of all that the current market has to offer. Whether |
| |it be to upgrade your current situation, buy a new home, make a sound investment or [RE-STATE EMAIL’s SPECIFIC |
| |INQUIRY]; inventory is at its highest and that only means more choices and more buying power for you. |
| | |
| |I would love the opportunity to discuss in greater detail all this and more. If and when time permits, I invite you |
| |to meet with me in-person at a convenient time to review your current situation. I believe together we can find what |
| |you’re looking for. Please also feel free to visit my Web (site or page) at (Web site URL) to learn more about my |
| |services. |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|Web site |Good morning/afternoon/evening NAME: (if available) |
|Lead (Seller) | |
| |I received your email inquiry from (Web site). I wanted to take the opportunity to introduce myself. My name is |
| |(Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). |
| | |
| |I have some wonderful news I’d like to share with you today. The current market is very appealing to several home |
| |buyer niche markets. We have some who are looking to buy their first home, we have others wanting to upgrade their |
| |current home, and then we have a selected few who are simply looking for a sound investment. |
| | |
| |What I commit to do to capture these niche markets is utilize the latest Web-based marketing programs in addition to |
| |professional collateral and networking efforts to advertise homes in the (City/Town) area. |
| | |
| |I would love the opportunity to meet with you in-person at a convenient time. We can discuss pricing your home |
| |competitively, attracting the most qualified buyers while adhering to the shortest timeline possible. Feel free to |
| |review my Web (site or page), which can be accessed at (Web site URL). |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|Open House Follow |Good morning/afternoon/evening NAME: (if available) |
|up | |
| |I understand you attended the Open House located at (address). I’m so happy you did because today’s market is |
| |becoming more appealing to buyers looking to buy their first home, upgrade their current home or simply make a sound |
| |investment. |
| | |
| |My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at |
| |(address). In order to understand your current needs fully, I would love the opportunity to learn better what you are|
| |looking for in terms of a home purchase. This way I can keep an eye on the current listing inventory to seize the |
| |first opportunity that presents itself in order to negotiate the best terms possible. |
| | |
| |It would be great to meet with you in-person to review your current home buying requirements. Please know I always |
| |strive to find my customers the best home to fit their needs, while adhering to the shortest timeline possible in |
| |order to make their move seamless and stress-free. |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|Listing Inquiry |Good morning/afternoon/evening NAME: (if available) |
| | |
| |I understand you were interested in the listing located at (address or MLS #). I’m so glad to hear that because |
| |today’s market is becoming more appealing to buyers looking to buy their first home, upgrade their current home or |
| |simply make a sound investment. |
| | |
| |My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at |
| |(address). In order to understand your needs fully, I would love the opportunity to meet and discuss what you are |
| |looking for in terms of a home purchase. This way I can keep an eye on the current listing inventory to seize the |
| |first opportunity that presents itself in order to negotiate the best terms possible. |
| | |
| |I would like to invite you to reach out at a convenient time to review your current home buying requirements. Please |
| |know I always strive to find my customers the best home to fit their needs, while adhering to the shortest timeline |
| |possible in order to make their move seamless and stress-free. |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|Showing Follow-up |Good morning/afternoon/evening NAME: (if available) |
|(Buyer Representation) | |
| |I am following up on the listing I showed you located at (address). I was hoping you could provide me with |
| |feedback regarding the property (what you liked/didn’t like and preferred next steps). My focus is to identify |
| |only those listings that would appeal to you. |
| | |
| |I’m happy to keep an eye on the listing inventory in order to locate additional possibilities that would be of |
| |interest and fit your requirements and price range. |
| | |
| |When time permits, please provide me with your input and let me know if there is anything more I can do to assist.|
| |I’m happy to continue searching for other attractive options in order to take next steps and adhere to your |
| |desired time frame. |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|Showing Follow-up |Good morning/afternoon/evening NAME: (if available) |
|(Buyer Agent) | |
| |I am following up on the listing you showed at (address or MLS #). I am hoping you could provide me with your |
| |client’s feedback regarding the property (what they liked/didn’t like and preferred next steps). |
| | |
| |If there are any questions I can answer, I’d be happy to assist. My goal is to consistently provide all feedback to |
| |my sellers as soon as possible. |
| | |
| |Thanks in advance for your input and I hope we can make this transaction come together…and many more in the future! |
| |Here’s to anticipated success! |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|Listing Appointment |Good morning/afternoon/evening NAME: (if available) |
|Confirmation | |
| |I am confirming our appointment scheduled for (Day, Date) at (Time). I welcome any questions you may have in the |
| |meantime. |
| | |
| |My goal is to consistently provide my clients with quality service while optimizing our time together. I believe |
| |your home can be positioned attractively by utilizing the many Internet-based tools available to today’s real estate |
| |professionals. |
| | |
| |I appreciate your time and input. I look forward to our discussion and learning more about you and your current |
| |situation. |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|Listing Appointment |Good morning/afternoon/evening NAME: (if available) |
|Follow-up | |
| |I am following up on our meeting that occurred on (Day, Date). If there are any additional questions I can answer, |
| |I’d be happy to assist in any way. |
| | |
| |My goal is to consistently provide my clients with the best service possible. I believe your home can be positioned |
| |effectively by utilizing the latest Web-based marketing programs in addition to professional collateral and focused |
| |social networking efforts. |
| | |
| |I value and appreciate your input and hope we can work together to price your home competitively, attract the most |
| |qualified buyers while adhering to your desired time frame to make your move seamless and stress-free. |
| | |
| |I can be contacted at: |
| | |
| |Best regards, |
|Short Sale / |Good morning/afternoon/evening NAME: (if available) |
|Foreclosure Inquiry | |
| |I understand you are interested in Short Sale and Foreclosure properties. The current market conditions offer plenty|
| |of opportunity in this area. |
| | |
| |My name is [Name], I am an established real estate sales associate with CENTURY 21 (Company Name) located at |
| |(address). One thing I like to make people aware of is negotiating a short sale is complex and cumbersome. You‘ll |
| |want someone representing you who fully understands the importance of organization, communication and follow up. |
| |These qualities are necessary for driving successful short sale transactions. In addition, I enjoy advising home |
| |buyers on their options, negotiating the best terms possible and obtaining an affordable, attractive outcome in a |
| |short time frame. |
| | |
| |I find it is beneficial to meet face-to-face to get a better grasp of what your current home buying needs are. If I |
| |can be of assistance, please do not hesitate in contacting me. |
| | |
| |I can be reached at: |
| | |
| |Best regards, |
|Short Sale Package |Good morning/afternoon/evening: Mr./Mrs. / Ms. LAST NAME: (if available) |
|Follow-up to Lender| |
| |I believe you are in receipt of the short sale package I submitted for the (address, MLS #) property. I understand |
| |the short sales process is complex and cumbersome. I am available to offer my unwavering assistance to you and your |
| |team. My goal is to always make the process as streamlined and hassle-free as possible for lenders and their loss |
| |mitigation teams. |
| | |
| |The sole purpose of my contact is to follow up on any outstanding paperwork is required to facilitate the short sale |
| |of the above mentioned property. My hopes are to obtain acceptable terms for all parties involved and achieve the |
| |most favorable outcome possible. |
| | |
| |Please do not hesitate in contacting me should you have any questions regarding the short sale package submitted. I |
| |can be reached at: |
| | |
| |Best regards, |
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