Email Scripts



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Sales Associate Email Scripts

1. Referral (Seller)

2. Referral (Buyer)

3. First-time Home Buyer

4. Existing Home Buyer

5. Sellers

6. Investor

7. Website Lead

8. Open House follow-up

9. Listing Inquiry

10. Showing Follow-up (Buyer Rep)

11. Showing Follow-up (Buyer Agent)

12. Listing Appointment Confirmation

13. Listing Appointment Follow-up

14. Short Sale / Foreclosure Inquiry

15. Short Sales Package Follow-up to Lender

|Situation |Email Script |

|Referral |Good morning/afternoon/evening NAME: |

|(Seller) | |

| |REFERRING NAME recommended I contact you in reference to selling your home in the (City/Town) area. My name is |

| |(Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). I |

| |would love the opportunity to meet with you and listen to any concerns or questions you may have in these early stages|

| |of preparing to sell your home. |

| | |

| |There is one piece of news I like to share with my customers. Today’s market is appealing to several home buyer niche|

| |markets. We have some who are looking to buy their first home, we have others wanting to upgrade their current home, |

| |and then we have a select few who are simply looking for a sound investment. |

| | |

| |I am committed to capturing these niche markets by utilizing the latest Web-based marketing programs, professional |

| |collateral and leveraging my networks to advertise homes in the (City/Town) area. |

| | |

| |If and when time permits, you would like to review your options for pricing your home competitively and attracting the|

| |most qualified buyers, please contact me at your convenience. My goal is to always make your move as seamless and |

| |stress-free as possible. |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|Referral |Good morning/afternoon/evening NAME: |

|(Buyer) | |

| |REFERRING NAME recommended I contact you in reference to buying a home in the (City/Town) area. My name is (Name), |

| |and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). I would love|

| |the opportunity to meet with you and listen to any concerns or questions you may have during your home search. |

| | |

| |One thing is certain, today’s market is one that offers many opportunities to those who have put aside a nest egg to |

| |purchase the home of their dreams. NOW is the time to take advantage of all that the current market has to offer. |

| |Whether it be buying your first home, upgrading your current situation or simply making a sound investment, inventory |

| |is at its highest! The timing is perfect to review your options. |

| | |

| |If at any time you find you’d like to explore your current home ownership needs; please know that I strive to find you|

| |the best home to fit your requirements, while adhering to the shortest timeline possible in order to make your move |

| |seamless and stress-free. Do not hesitate in contacting me to ask questions or request a meeting. |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|First Time |Good morning/afternoon/evening NAME: (if available) |

|Home Buyer | |

| |My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at |

| |(address). |

| | |

| |I have had the pleasure to work with many first time home buyers, and would like the opportunity to share with you |

| |some great news. Today’s real estate market is one that offers many opportunities to those who have worked hard to |

| |establish a nest egg to purchase their first home. The current market offers buyers many choices to consider. These |

| |options can be confusing at times; however, I enjoy time and again advising new home buyers in this process, always |

| |negotiating the best terms to obtain the most affordable and attractive outcome possible. |

| | |

| |With so much talk and advertising about growing economic stimulus programs, I imagine you may have some questions that|

| |I could help answer whenever time permits. Please feel free to contact me at your earliest convenience and we can |

| |review your current home buying needs. Please know that I always strive to find the best home to fit my customer’s |

| |requirements, while delivering exceptional service in order to make their move seamless and stress-free. |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|Existing Home Buyer|Good morning/afternoon/evening NAME: (if available) |

| | |

| |My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at |

| |(address). |

| | |

| |I’m uncertain if the idea of selling your home has crossed your mind, but just in case it has, I wanted to point out |

| |to you that today’s market is one that offers many opportunities to those who have established home equity and the |

| |resources for making a change like yourself. |

| | |

| |NOW is a great time to take advantage of all that the current market has to offer. Whether it be to downsize your |

| |existing home, upgrade your current situation or simply make a sound investment; there are many attractive options |

| |available to existing home buyers. Not to mention, inventory is at an all time high, which only provides buyers more |

| |selection choices and more buying power. |

| | |

| |At the end of the day, my goal is to always find you the best home to fit your needs, while adhering to the shortest |

| |timeline possible in order to make your move seamless and stress-free. If you have any questions, or would like to |

| |explore your options, please feel free to contact me at your convenience. |

| | |

| |I can be reached at: |

| | |

| |Best regards, |

|Seller |Good morning/afternoon/evening NAME: (if available) |

| | |

| |My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at |

| |(address). |

| | |

| |There is one piece of news I like to share with my customers and that is, today’s market is appealing to several home |

| |buyer niche markets. We have some who are looking to buy their first home, we have others wanting to upgrade their |

| |current home, and then we have a select few who are simply looking for a sound investment. |

| | |

| |What I commit to do to capture these niche markets is utilize the latest Web-based marketing programs in addition to |

| |professional collateral and networking efforts to advertise homes in the (City/Town) area. |

| | |

| |If and when time permits, you would like to review your options for pricing your home competitively, attracting the |

| |most qualified buyers while adhering to the shortest timeline possible, please contact me at your convenience. My |

| |goal is to always make your move as seamless and stress-free as possible. |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|Investor |Good morning/afternoon/evening NAME: (if available) |

| | |

| |My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at |

| |(address). |

| | |

| |Today’s market is one that offers opportunities to those who have the resources to take advantage of current market |

| |conditions. NOW is the time to explore the investment options this market affords. Whether it be to buy investment |

| |property, a vacation home, additional residence(s), or upgrade your current situation; inventory is at its highest! |

| | |

| |If you have any questions or if you would like to simply review your options, I invite you to reach out at a |

| |convenient time that works best with your schedule. Please know that I always strive to find you the best situation |

| |to fit your requirements, while adhering to the shortest timeline possible in order to make the transaction seamless |

| |and stress-free. |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|Web site |Good morning/afternoon/evening NAME: (if available) |

|Lead (Buyer) | |

| |I received your email inquiry from (Web site). I wanted to take the opportunity to introduce myself. My name is |

| |(Name), I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). |

| | |

| |I cannot emphasize enough how NOW is the time to take advantage of all that the current market has to offer. Whether |

| |it be to upgrade your current situation, buy a new home, make a sound investment or [RE-STATE EMAIL’s SPECIFIC |

| |INQUIRY]; inventory is at its highest and that only means more choices and more buying power for you. |

| | |

| |I would love the opportunity to discuss in greater detail all this and more. If and when time permits, I invite you |

| |to meet with me in-person at a convenient time to review your current situation. I believe together we can find what |

| |you’re looking for. Please also feel free to visit my Web (site or page) at (Web site URL) to learn more about my |

| |services. |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|Web site |Good morning/afternoon/evening NAME: (if available) |

|Lead (Seller) | |

| |I received your email inquiry from (Web site). I wanted to take the opportunity to introduce myself. My name is |

| |(Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at (address). |

| | |

| |I have some wonderful news I’d like to share with you today. The current market is very appealing to several home |

| |buyer niche markets. We have some who are looking to buy their first home, we have others wanting to upgrade their |

| |current home, and then we have a selected few who are simply looking for a sound investment. |

| | |

| |What I commit to do to capture these niche markets is utilize the latest Web-based marketing programs in addition to |

| |professional collateral and networking efforts to advertise homes in the (City/Town) area. |

| | |

| |I would love the opportunity to meet with you in-person at a convenient time. We can discuss pricing your home |

| |competitively, attracting the most qualified buyers while adhering to the shortest timeline possible. Feel free to |

| |review my Web (site or page), which can be accessed at (Web site URL). |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|Open House Follow |Good morning/afternoon/evening NAME: (if available) |

|up | |

| |I understand you attended the Open House located at (address). I’m so happy you did because today’s market is |

| |becoming more appealing to buyers looking to buy their first home, upgrade their current home or simply make a sound |

| |investment. |

| | |

| |My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at |

| |(address). In order to understand your current needs fully, I would love the opportunity to learn better what you are|

| |looking for in terms of a home purchase. This way I can keep an eye on the current listing inventory to seize the |

| |first opportunity that presents itself in order to negotiate the best terms possible. |

| | |

| |It would be great to meet with you in-person to review your current home buying requirements. Please know I always |

| |strive to find my customers the best home to fit their needs, while adhering to the shortest timeline possible in |

| |order to make their move seamless and stress-free. |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|Listing Inquiry |Good morning/afternoon/evening NAME: (if available) |

| | |

| |I understand you were interested in the listing located at (address or MLS #). I’m so glad to hear that because |

| |today’s market is becoming more appealing to buyers looking to buy their first home, upgrade their current home or |

| |simply make a sound investment. |

| | |

| |My name is (Name), and I am an established real estate sales associate with CENTURY 21 (Company Name) located at |

| |(address). In order to understand your needs fully, I would love the opportunity to meet and discuss what you are |

| |looking for in terms of a home purchase. This way I can keep an eye on the current listing inventory to seize the |

| |first opportunity that presents itself in order to negotiate the best terms possible. |

| | |

| |I would like to invite you to reach out at a convenient time to review your current home buying requirements. Please |

| |know I always strive to find my customers the best home to fit their needs, while adhering to the shortest timeline |

| |possible in order to make their move seamless and stress-free. |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|Showing Follow-up |Good morning/afternoon/evening NAME: (if available) |

|(Buyer Representation) | |

| |I am following up on the listing I showed you located at (address). I was hoping you could provide me with |

| |feedback regarding the property (what you liked/didn’t like and preferred next steps). My focus is to identify |

| |only those listings that would appeal to you. |

| | |

| |I’m happy to keep an eye on the listing inventory in order to locate additional possibilities that would be of |

| |interest and fit your requirements and price range. |

| | |

| |When time permits, please provide me with your input and let me know if there is anything more I can do to assist.|

| |I’m happy to continue searching for other attractive options in order to take next steps and adhere to your |

| |desired time frame. |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|Showing Follow-up |Good morning/afternoon/evening NAME: (if available) |

|(Buyer Agent) | |

| |I am following up on the listing you showed at (address or MLS #). I am hoping you could provide me with your |

| |client’s feedback regarding the property (what they liked/didn’t like and preferred next steps). |

| | |

| |If there are any questions I can answer, I’d be happy to assist. My goal is to consistently provide all feedback to |

| |my sellers as soon as possible. |

| | |

| |Thanks in advance for your input and I hope we can make this transaction come together…and many more in the future! |

| |Here’s to anticipated success! |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|Listing Appointment |Good morning/afternoon/evening NAME: (if available) |

|Confirmation | |

| |I am confirming our appointment scheduled for (Day, Date) at (Time). I welcome any questions you may have in the |

| |meantime. |

| | |

| |My goal is to consistently provide my clients with quality service while optimizing our time together. I believe |

| |your home can be positioned attractively by utilizing the many Internet-based tools available to today’s real estate |

| |professionals. |

| | |

| |I appreciate your time and input. I look forward to our discussion and learning more about you and your current |

| |situation. |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|Listing Appointment |Good morning/afternoon/evening NAME: (if available) |

|Follow-up | |

| |I am following up on our meeting that occurred on (Day, Date). If there are any additional questions I can answer, |

| |I’d be happy to assist in any way. |

| | |

| |My goal is to consistently provide my clients with the best service possible. I believe your home can be positioned |

| |effectively by utilizing the latest Web-based marketing programs in addition to professional collateral and focused |

| |social networking efforts. |

| | |

| |I value and appreciate your input and hope we can work together to price your home competitively, attract the most |

| |qualified buyers while adhering to your desired time frame to make your move seamless and stress-free. |

| | |

| |I can be contacted at: |

| | |

| |Best regards, |

|Short Sale / |Good morning/afternoon/evening NAME: (if available) |

|Foreclosure Inquiry | |

| |I understand you are interested in Short Sale and Foreclosure properties. The current market conditions offer plenty|

| |of opportunity in this area. |

| | |

| |My name is [Name], I am an established real estate sales associate with CENTURY 21 (Company Name) located at |

| |(address). One thing I like to make people aware of is negotiating a short sale is complex and cumbersome. You‘ll |

| |want someone representing you who fully understands the importance of organization, communication and follow up. |

| |These qualities are necessary for driving successful short sale transactions. In addition, I enjoy advising home |

| |buyers on their options, negotiating the best terms possible and obtaining an affordable, attractive outcome in a |

| |short time frame. |

| | |

| |I find it is beneficial to meet face-to-face to get a better grasp of what your current home buying needs are. If I |

| |can be of assistance, please do not hesitate in contacting me. |

| | |

| |I can be reached at: |

| | |

| |Best regards, |

|Short Sale Package |Good morning/afternoon/evening: Mr./Mrs. / Ms. LAST NAME: (if available) |

|Follow-up to Lender| |

| |I believe you are in receipt of the short sale package I submitted for the (address, MLS #) property. I understand |

| |the short sales process is complex and cumbersome. I am available to offer my unwavering assistance to you and your |

| |team. My goal is to always make the process as streamlined and hassle-free as possible for lenders and their loss |

| |mitigation teams. |

| | |

| |The sole purpose of my contact is to follow up on any outstanding paperwork is required to facilitate the short sale |

| |of the above mentioned property. My hopes are to obtain acceptable terms for all parties involved and achieve the |

| |most favorable outcome possible. |

| | |

| |Please do not hesitate in contacting me should you have any questions regarding the short sale package submitted. I |

| |can be reached at: |

| | |

| |Best regards, |

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