Natural & Organic Products Europe Show 2013 on Kinetic ...

[Pages:4]For Immediate Release: April 2013

Dr Bronner's will be at the Natural & Organic Products Europe Show 2013 on Kinetic Enterprise Ltd Stand: 5008

Dr Bronner's Magic Organic Soap Presents

NEW Sustainable Fair Trade Palm Oil Video

Help Dr. Bronner's Fight Malaria in Eastern Ghana!

Dr Bronner's presents its wide range of ethical beliefs by launching a NEW animated video on Sustainable Fair Trade Palm Oil. The video summarises fair trade - what it is, why it's important, how it works ? specifically in reference to Dr. Bronner's fair trade palm oil project at its sister company Serendipalm in Eastern Ghana. The campaign is a new way of helping those in need, providing mosquito nets to thousands of families to reduce malaria transmissions in the region. A ?10 donation purchases one mosquito net for a family in need and all contributors to the crowdfunding campaign who donate ?10 or more will receive a special bar of soap with a commemorative label that Dr Bronner created as a thank you perk for donations to this effort. Dr Bronner's will also match every penny donated to generate a minimum of ?33,000 towards the campaign. David Bronner, President of Dr Bronner's magic soap says "We created this video to educate consumers about our efforts to create a fair and sustainable supply chain for all major ingredients used in our products. We are launching the video in connection with a crowdfunding campaign to provide an opportunity for our customers and the public to contribute to the positive life-changing work that fair

trade initiative help fuel in producer communities. Ultimately we want to raise more awareness and build a movement of conscious consumers dedicated to making all trade fair."

Dr. Bronner's pays a premium for Fair Trade to Serendipalm; not just to provide fair wages for workers, but also to support community development projects such as providing deep water wells, school supplies and living quarters for nurses at hospitals.

Currently the USA's No. 1 selling natural soap brand and the leader in organic and Fair Trade skin care. With famous fans including Lady Gaga, Gwyneth Paltrow, Natalie Portman, Drew Barrymore, Sandra Bullock, Eminem and Bobbi Brown, this soap is lathering its way into British homes and hearts with its philosophical labels, certified Fair Trade and organic ingredients and uncommon quality.

The magic of Dr. Bronner's is its affordability and versatility, with 18 uses from 1 bottle of liquid soap at ?5.49 per 236ml bottle. Best used with a cloth, towel, loofah or sponge you can use it to clean your body, your mouth & teeth, your fruit & vegetables, your bathroom and kitchen, your clothes and even your pets! It comes in 9 main varieties, the original being the famous tingly Peppermint - "nature's own unsurpassed fragrant Deodorant!" - followed by Green tea, Lavender, Eucalyptus, Citrus, Almond, Rose, unscented Baby Mild and Tea Tree which can even be used to treat minor cuts.

The soaps are most popular for at-home washing, but are also the soap of choice for many campers and hikers. They contain no synthetic foaming agents, thickeners, preservatives, fragrances, dyes or whiteners and use 100% post consumer recycled (PCR) cylinder bottles and paper labels. Completely biodegradable, the soaps are made with certified Fair Trade and organic ingredients sourced from India, Ghana, Palestine, Israel, and Sri Lanka.

Dr Bronner's takes its organic credentials very seriously unlike many "natural" body care companies who masquerade their synthetically derived ingredients by using floral water as the main natural ingredient, while the functional ingredients are petrochemical derived and thus non-sustainable. The 100% Pure Castile Soap recipe used in Dr. Bronner's soap is a simple, ecological, vegetable based formulation, named after the Castile region of Spain where olive oil soaps where invented long ago. The high foaming lather of the soap is from its high coconut oil content, which makes a more luxurious and rich lather compared to any detergent formulation commonly found even in "natural stores." Dr. Bronner's superfat their soaps with organic hemp and jojoba oils for a milder, smoother lather and use natural plant-derived vitamin E and citric acid to protect freshness. Apart from flavouring organic essential oils such peppermint, the base soap ingredients are Water, Saponified Organic Coconut*, Organic Palm* and Organic Olive* Oils (w/Retained Glycerin), Organic Hemp Oil, Organic Jojoba Oil, Essential Oils**, Citric Acid, Vitamin E.

The Background The dramatic exhortations on the labels of the soap packaging come from the mind of Dr. Emanuel Bronner, a third-generation master soap maker who spent his life renouncing hate and war on a personal mission to unite mankind. He was born in 1908 to the German-Jewish Heilbronner family, which had been practicing the traditional local craft since 1858. In 1929, Bronner, then aged 21, immigrated to the US working as a consultant soap manufacturer. But following the death of his family in the Holocaust, he embarked on a mission to spread this message of world peace and the dangers of communism and fascism by giving public lectures on these subjects. His strong views landed him in a mental asylum in Chicago but Bronner escaped eight months later in 1948 and continued giving lectures in California. He also began making peppermint liquid soap under the `Dr. Bronner's Magic Soaps' brand. He gave away soap during his talks and when he realized people were taking it without listening to him speak, he started writing his philosophy on the bottle in tiny script. These eccentric labels, featuring musings on everything from Hillel to Confucious, are still used today. In the early years the soap enjoyed a small but loyal following. With the emergence of 1960's counterculture, sales rocketed on word of mouth and the quality, as Dr. Bronner's does not advertise. The soaps spread into health food stores across the US, and in recent years into mainstream shops.

Having always used natural ingredients, Dr. Bronner's became officially certified organic by the US Department of Agriculture in 2003, branching into other organic personal care products in 2005. Today, its products are the top selling organic soap brand in the US and are distributed world wide. Although Dr. Bronner passed away in 1997, his company continued to flourish under his son Ralph, daughter inlaw Trudy and grandsons David and Michael. In a time where CEO compensation can reach as high as 500 times the average worker's wage, Dr. Bronner's Magic Soaps remains true to it's founders' philosophy of sharing profit with the workers and the earth from which it was made by capping the salaries of the highest paid employees/owner's at five times that of the lowest paid full time employee.

Dr. Bronner's is available UK nationwide including Liberty, select Waitrose stores and leading health shops including Whole Foods

It is also available on the UK website: drbronner.co.uk

To find your nearest stockist call t: 0845 072 5825 kinetic4health.co.uk

RRP for 18-in-1 Hemp Pure Castile Soap 8 fl oz ?5.49, travel size 2fl oz ?1.99, solid bar ?3.99

-Ends-

For further press information please contact Lucy Hilson at The Spa PR Company

T. 020 7100 7018 E. Lucy@

Notes to editors:

Dr. Bronner recorded the "18 in 1 uses" on his label, which have been left mostly intact since his passing in 1997; however, people have told them many, many more uses for the soap than that. Here is his version. A more paraphrased one follows.

Dr. Bronner's version:

1.

Shave

2.

Shampoo

3.

Dental

4.

Soap bath

5.

Peppermint is nature's own unsurpassed fragrant Deodorant!

6.

A drop is best Mint Toothpaste; brushes Dentures Clean!

7.

A dash in water is the ideal Breath Freshener & Mouth Wash!

8.

Peppermint Oil Soap for Dispensers, Uniforms, Baby, Beach!

9.

Dilute for ideal Body Rub

10.

Foot Bath

11.

Douche

12.

Hot Towel-Massage the entire body, always towards your heart.

13.

Pets

14.

Silk, wool, washing clothes and dishes

15.

Body tingles head to toe - keeps cool!

16.

3 dashes in water rinse most Sprays Off fruit & vegetables!

17.

1/4 oz in qt H2O is Pest Spray!

18.

Dash, no rash Diaper-Soap!

Paraphrased:

For everyday body-washing: Get wet and pour soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh & clean.

For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for heavy-duty grease-cutting jobs.

For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The method of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair, then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.

For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I've been told that adding a dash of baking soda makes it even better.

For tooth brushing, apply a drop or two of Dr. Bronner's Magic Soap to a wet toothbrush. Brush as you normally would, rinsing accordingly. Be careful about using more than a couple drops of soap, as you might start foaming at the mouth. Many people with sensitive or softer teeth like to use our soap as a toothpaste because it lacks abrasives.

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