PDF Starbucks Coffee Company - IMCEA
Starbucks Coffee Company
IMCEA Conference, San Antonio, TX July 19th 2012
USAF Rickenbacker's WPS
Starbucks has great momentum and is evolving to better reach consumers beyond our stores
3
OUR GOAL IS TO EXTEND THE STARBUCKS EXPERIENCE TO THE 2ND PLACE AROUND THE GLOBE.
Direct Emotional Engagement
(Through our partners, online and loyalty programs)
Retail
CPG/Foodservice
Starbucks Strategy Evolution in Foodservice
Our ambition is to reach consumers beyond our stores ? serving consumers at home, work and on the go.
This strategic evolution will include the overall brand expression. We introduced a major logo change one year ago:
? The siren is the focus, emphasizing our heritage and supporting growth beyond coffee.
1971
1987-1992
1992-2010
2011
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