“Stakes and Professions in Perfumery”



NEW!

“Stakes and Professions in Perfumery”

A limited Edition (2007 Publication)

under the direction of François Berthoud (former CEO of Givaudan France)

All the professionals agree that the perfumery has undergone a significant and decisive change in the past years: globalization, reduction of the number of key players on the market, changing distribution, numerous launches, legal constraints and incredible technical changes...

“Stakes and Professions in Perfumery” is a writers’ collective, which is a major contribution for a better understanding of the Fragrance industry today - and in the future.

• The chairman of “Le Comité Français du Parfum”, Gérard Delcour, kindly wrote the introduction and Michael Edwards delivered a very interesting foreword.

• The first and second sections written by about thirty key players in the industry give a global overview of the main markets in the world and the stakes for the years to come. Sometimes, their analysis is tough, without concessions, underlying the contradictions and difficulties, but also talking about openings and growth on the markets.

It was essential that they should say what they felt in their own words and in their own style.

This is probably what makes the work so rich.

• The third section is made up of about fifty interviews which were carried out in the months preceding the publication. Interviews were spontaneous with professionals all active in jobs of interest to anyone working in this profession or wanting to go into it.

Everybody was proud to talk about an industry which brings happiness and beauty to those it touches.

1st Section: The Perfume Planet

A Success Model which has run out of breath? Barbara Le Portz

Introduction to the Perfume Market Martine Ringwald

Great myths of perfume Annick Le Guérer

Perfumes of brands or… brands of perfumes Georges Lewi

Focus on

The USA: freeze frame on the market Michèle Meyer

The label “Made in France”, a successful globalization Nathalie Charon

The UK Premium Fine Fragrance Market John Ayres, Sumit Bhasin

Japan: Empire of cosmetics Pascale Elmalan

China: The Asian Eldorado Pascale Elmalan

Latin America: Emergences Luiz Seabra

An olfactive voyage in South India Patty Canac

Middle East: real opportunities Benoît Rouquayrol de Boisse

Russia: a market with an exceptional growth Patrice le Lann

The economic pole of perfumery development in France Jean-Luc Ansel

What future for Grasse? Han-Paul Bodifee

The WPC (World Perfumery Congress), a major event in perfumery Jean-Pierre Subrenat

2nd Section: Stakes For Tomorrow

The creation of a perfume

Perfumes and olfactory research André Holley

The sense of smell and its language Barbara Le Portz, Claudine Drai, Jean de Kervasdoué

The Nature and Chemistry of Synthesis. An inescapable association Francis Thibaudeau 

Creative Processes in Perfumery Christophe Laudamiel

The Electronic nose Marion Bonnefille

Youth-like Perfume Jean-Pierre Forestier

Constraints and Hopes

French Federation of Selective Perfumery François Forget

Legal constraints for the distribution of perfumes Jean-Jacques Le Pen

Perfumes under strong supervision, Perfumes & Ecology Nathalie Charon

European and global regulations. How can they be harmonized? Véronique Epstein

REACH – Preparation of the Perfumery Industry Robert Fellous 

The role and the action of IFRA-RIFM Jean-Pierre Houri

Creative stakes within the “Perfumery Profession” Karine Lebret

The Perfume: a Work of Art? Property and Copy Jean-Jacques Le Pen

The Creation of Brand Names in the field of Perfumery Marcel Botton

3rd Section: Professions in Perfumery

Brands

Marketing Director: development of a brief Virginie Balleys

Creation, a source of revelation Serge Lutens

Quality and innovation at a gentle price Ulric Viellard

Frédéric Malle Editions: a successful example of “Niche” perfumes Frédéric Malle

Launch of a brand: parfums Jovoy François Hénin

Wholesale-Distributor Perfumes : another view Sophie Thiolas

Marketing Group Manager Sophie Delatte

20 years of International Export Experience Benoît Rouquayrol de Boisse

Press Relations Elisabeth Sirot

Master-Distributor in the Middle East Julien Sprecher - Axel Berrier

Subsidiary Manager in Germany Stéphane Seidel

New Projects Manager Constance Deroubaix

Artistic Direction, the Guerlain spirit Sylvaine Delacourte

Duty-Free Sales Michel Mignot

Fragrance Companies

Perfumery plantations in South Africa Jean-Daniel Dor

Perfume Markets: an exploratory passion Patrick Saint-Yves

Marketing, Global Management at IFF Judith Gross

An Independent Perfumer Patricia de Nicolaï

A “Fine Fragrance” Perfumer Thierry Wasser

“Consumer goods” Sales Management Bruno Truchon Bartes

“Selective Perfumery” Sales Management Yvan Bagnis

A “Toiletries” Perfumer Dominique Hazael-Massieux

Evaluation, a métier behind the scenes Emeline Benech

Production, Control, Quality Jacques Vaillant

Partners

Independent perfumery, a specific model Violette Oumansky, Cyril Maurus

Perfume purchaser for department stores Soffia Meharbi

Freelance Beauty Consultant Laurence Goodman

Natural Raw Materials Sourcing Dominique Roques

A creator of legend Pierre Dinand

Designer, the art of the container Thierry de Baschmakoff 

Market Research: the NPD Panel Martine Ringwald

Design and product conception, graphic creation Bruno Lablaine

A look at the profession, Cosmetic Mag Véronique Viaud

“abc-luxe” Web site Kathy O’Meny

“osMoz”  Web site Julien Levy

Pictures from an Independent Photographer Dominique Silberstein

Creation of an event: les Places d’Or Richard Zaoui

Exhibitions, Luxe Pack Nathalie Grosdidier

Strategic recommendation and search for new concepts Catherine Disdet

Independent Consultant Rebecca Narewski

Beautiful shops for selling better Didier Clermont, Georges Olivereau

The indispensable sample Dominique Lourel

POS, display units, windows Jean-Pierre Pignot

Logistics of production and distribution, the supply chain François Conin

The French Society of Perfumers (SFP) Sylvie Jourdet

Training

Initial Training, Hélène Boucher High School in Toulouse Denis Akriche

Initial Training, University of Le Havre Catherine Malhiac

The ASFO & Grasse Institute of Perfumery Alain Ferro

Professional training, EDC and Sup Retail Florence de Finance, Thibaut de la Rivière

ISIPCA, Training perfumers Evelyne Robert

Training beauty consultants, Nocibé Isabelle Mory

Training beauty consultants, Douglas Gisèle Beauce

International Training, Coty Prestige Régine Pasquet

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Denis Akriche (Professeur, Lycée Hélène Boucher Toulouse), Jean-Luc Ansel (Directeur Général, Cosmetic Valley), John Ayres (President FIFI, Grande-Bretagne), Yvan Bagnis (Directeur Commercial, Firmenich), Virginie Balleys (Directrice Marketing, Parfums Lalique), Thierry de Baschmakoff  (Président Aesthete), Sumit Bhasin (Director of Global Fragrance Development, P&G Prestige), Gisèle Beauce (Directrice Formation, Douglas France), Emeline Benech (Evaluatrice), Han-Paul Bodifee (Président, PRODAROM), Marion Bonnefille (Directrice communication, Alpha-Mos), Marcel Botton (Président, Nomen), Patty Canac (Ateliers Thierry Mugler), Nathalie Charon (Journaliste), Didier Clermont (Directeur général, Dragon Rouge Archi), François Conin (Directeur, 4 Pole), Sylvaine Delacourte (Direction artistique et création, Parfums Guerlain), Sophie Delatte (Chef de groupe marketing, Chanel), Gérard Delcour (Président du Comité Français du Parfum), Constance Deroubaix (Directrice nouveaux projets,

Thierry Mugler), Pierre Dinand (Designer), Catherine Disdet (CDC, Catherine Disdet Conseil), Jean-Daniel Dor (Directeur adjoint arômes, Robertet), Claudine Drai (sculpteur sur papier), Michael Edwards (Fragrances of the World), Pascale Elmalan (Marketing & market research Director, Takasago), Véronique Epstein (Directeur affaires réglementaires et sécurité produits EAME, Givaudan), Robert Fellous  (Vice-Président Global Regulatory Affairs, Symrise), Alain Ferro (ASFO-Grasse, Grasse Institute of Perfumery), Florence de Finance (Directrice générale, EDC Paris), Jean-Pierre Forestier (Maître de Conférences, Université Paul Sabatier, Toulouse, Biophysicien), François Forget (Président, Fédération française de la parfumerie sélective), Laurence Goodman (Conseillère beauté free-lance), Nathalie Grosdidier (Luxe Pack, Groupe ETAI), Judith Gross (Directrice Marketing Int’l IFF), Dominique Hazael-Massieux (Parfumeur, Givaudan), François Hénin (Directeur pôle cosmétiques, Parfétique), André Holley (Centre Européen des Sciences du Goût), Jean-Pierre Houri (Directeur Général, IFRA-RIFM), Sylvie Jourdet (Présidente de la Société française des parfumeurs, Créassence), Jean de Kervasdoué (Professeur titulaire, Conservatoire national des arts et métiers), Bruno Lablaine (Président, ABN Concept), Thibault de La Rivière (EDC Paris), Christophe Laudamiel (Senior Perfumer, IFF), Karine Lebret (L'Oréal produits de luxe, Directrice création et développement parfums), Annick Le Guérer (Historienne), Patrice Le Lann (Associé, ITEC), Jean Jacques Le Pen (Avocat, LPLG Avocats), Barbara Le Portz (Directrice Général, Fragrance Intelligence), Julien Levy (Directeur osMoz, Firmenich), Georges Lewi (Directeur, BEC-Institute), Dominique Lourel (Directrice Générale, Cofatech), Serge Lutens (Parfumeur), Frédéric Malle (PDG, Les Editions de Parfum Frédéric Malle), Catherine Malhiac (Maître de Conférence, Université du Havre), Soffia Meharbi (Senior Brand Manager, Selective Beauty), Michèle Meyer (Michèle Meyer Connections), Michel Mignot (Directeur Export, Chanel), Isabelle Mory (Directrice du Centre de formation Nocibé), Rebecca Narewski (Directrice Générale, FindinG), Patricia de Nicolaï (Parfumeur), Georges Olivereau (Directeur de création, Dragon Rouge Archi), Catherine O’Meny (Rédactrice en chef, ABC-Luxe), Violette Oumansky et Cyril Maurus (Parfumeries Carla), Régine Pasquet (International Training Director, Coty Prestige), Jean-Pierre Pignot (Président, ACP), Martine Ringwald (Vice President Beauty, The NPD Group), Evelyne Robert (Coordonnatrice pédagogique parfumerie, Isipca), Dominique Roques (Directeur achats, Biolandes), Benoît Rouquayrol de Boisse (Dir. général, Comptoir Sud Pacifique), Patrick Saint-Yves (Directeur ventes et communication, Takasago), Luiz Seabra (President, Natura), Stéphane Seidel (Filiale Clarins, Allemagne), Dominique Silberstein (Photographe), Elisabeth Sirot (Directrice des Relations Presse, Parfums Guerlain), Julien Sprecher, Axel Berrier (Sprecher Berrier International), Jean-Pierre Subrenat (Président WPC France), Francis Thibaudeau (Directeur Parfumerie, Robertet), Sophie Thiolas (Directrice Marketing, Parfum d’Image Group), Bruno Truchon Bartes (Fragrance Director French area, Givaudan), Jacques Vaillant (Directeur Qualité, Quest Intern. France), Véronique Viaud (Rédactrice en chef, Cosmétique Magazine), Ulric Viellard (Parfums Ulric de Varens), Thierry Wasser (Parfumeur, Firmenich), Richard Zaoui (Directeur commercial, Ch. Wauters & Fils).

François Berthoud – Freddy Ghozland

Sophie d’Auber

Introduction

Gérard Delcour

President of the French Committee of Perfume

Foreword

Michael Edwards

STAKES AND PROFESSIONS IN PERFUMERY

Editions d’Assalit

“STAKES AND PROFESSIONS IN PERFUMERY”

A limited Edition

is only available on request at the following contact:

Sophie d’Auber - +33(0)6 60 63 68 80 - sdauber@

80 signatures, 256 pages, about 100 illustrations, size 21 x 23 cm

Retail Price : ¬ 42.65 tax excluded, ¬ 45 trations, size 21 x 23 cm

Retail Price : € 42.65 tax excluded, € 45 tax included (VAT 5.5%)

For quantities > 5 issues, please contact us for the price

For a delivery in France, the price includes transport for orders up to 10 books.

For higher quantities, transport costs will be charged on the invoice.

Transport costs outside of France will be invoiced.

STAKES AND PROFESSIONS IN PERFUMERY

Editions d’Assalit

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