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COVID-19 ResponseInternal Communications Plan TemplateEffectively communicating in the COVID-19 crisis is vitally important to the health of your organisation and employees. Business models are rapidly changing and staff need reassurance and assistance. Clear, consistent and compassionate messaging to keep people informed of changes (what are we doing), connecting actions to purpose (why are we doing it), and connecting them to a community (what is my role) will help everyone to navigate this challenging time.Identify your Purpose and RisksKey PurposeKey RisksActionWhat does your organisation do? What is your key objective?How might the COVID-19 crisis prevent your organisation from achieving its objective?What are the key areas of focus to mitigate this risk?[Example] ENERGY SUPPLIER:Our purpose is to deliver electricity to homes and businesses.Disruption caused by staff unable to work to fix faults and manage supply.Focus on supporting staff and ensuring they have everything needed to continue work safely.[Example] RESTAURANT:Our purpose is to serve high quality meals to members of the public.Reduction in customers due to quarantining and social isolation guidelines.Change to an online delivery or takeaway service and/or reduce or discontinue operating for a period of time. Team MembersTitleName & Contact DetailsResponsibilitiesMEMBERSKey SpokespersonName: Emergency Contact No:[CEO or most senior manager]Communicate major announcements and updates.Secondary Spokesperson (if required)Name: Emergency Contact No:Communicate day to day updates. Should be credible, understandable and munications ManagerName: Emergency Contact No:Create and manage the communications plan. Brief and support other members of the communications team. CONSULTING MEMBERSLegalName: Emergency Contact No:Ensure all messages are compliant with workplace rmation TechnologyName: Emergency Contact No:Provide advice on relevant technologies for transitioning to working from home. Human ResourcesName: Emergency Contact No:Ensure that all staff have appropriate support and manage queries about employment changes.Health and Safety OfficerName: Emergency Contact No:Provide expertise on best practice health and safety guidelines. Guidelines for critical staff working in isolation.Line ManagersAll line managers email group: Respond to queries from team members.ChannelsChannelEmployer to StaffStaff to EmployerEmailMajor announcements and updates.Create an email address for staff queries, or identify a key staff member who queries can be directed to. Alternatively direct staff to contact their line manager.IntranetCentral location for information. Create a COVID-19 response intranet page. Queries should be directed to this site in the first case.Regularly updated FAQ page. Questions submitted by form or by email.Collaboration & Communication Tools (Microsoft Teams / Yammer / Slack)Supportive messages, directing people to resources and reliable information. Moderating and responding to posts on social networking tools.Team meetings and chat groups. Social networking posts. Physical MessagingPosters and digital signage, screensavers and desktop wallpaper.Group MeetingsDelivered via video conference.Delivered via video conference.[Other]Frequency of CommunicationMessage TypeChannelFrequencyWhole company updatesEmail / IntranetWeeklyDepartment updatesEmailTips on staying healthyIntranet / Collaboration Tools / Physical MessagingTips on remote workingIntranet / Collaboration Tools / Physical MessagingCheck in with remote workersPhone callEmergency alertsText message[Other]Safety and Emergency ProtocolsInformationLocationDetailsEmployee support servicesPhone counselling, resources on how to handle a crisisEmergency numbersWho to contact in the case of emergency.Staff contact detailsPrivate telephone and email contact. Available to line managers. [Other]Policy ChangesPolicyLocationUpdates requiredWorking from homeInclude tools for collaborating from home. Do employees know how to use them?Leave Leave without pay arrangements, carers leave for staff with vulnerable family membersTravel Only essential travel / No travel[Other]General guidelines for messagingFurther Information for Australian Employers:Resources on responsibilities for Australian companies: and Australian Workplace Law: COVID-19 information for Australians: ................
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