CHAPTER 15 - DISTRIBUTION, WHOLESALING, AND RETAILING

Personal selling 23. Channel of distribution 4. Prospecting 14. Sales promotion 24. Wholesaler 5. Place 15. Retailer 25. Integrated Marketing Communication system (IMC) 6. Category killers 16. Logistics 26. Product placement 7. Intensive distribution 17. Selective distribution 27. Publicity 8. Sampling 18. Promotion mix 28. Viral marketing 9. ................
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