Strategie Innovation Management Joe Tidd and John Bessant - GBV

Strategie

Innovation

Management

Joe Tidd and John

WlLEY

Bessant

Contents

About the Authors

Preface

xiii

Acknowledgements

How to Use This Book

Part I

xi

Foundations of Managing Innovation

xv

xvii

1

Chapter 1 What Is Innovation - And Why Does It Matter?

3

What Is Innovation?

Why Does Innovation Matter?

To Whom?

Innovation Isn't Easy!

Can We Manage Innovation?

The Case for Strategie Innovation Management

Summary

Further Resources

References

3

9

10

10

12

13

16

16

17

Innovation Strategy

21

Why Strategy?

What's in an Innovation Strategy?

Strategy at Different Levels

Dynamic Capability

Summary

Further Resources

References

21

22

33

35

37

37

38

Identifying Strategie Capabilities

41

The Resource-Based View

Distinguishing Capabilities from Resources

Assessing Capabilities

Creating and Capturing Value

41

42

46

53

Chapter 2

Chapter 3

Contents

Chapter 4

Chapter 5

Chapter 6

Beware of Core Rigidities

Summary

Further Resources

References

55

57

57

57

Leadership and Organization of Innovation

61

The Innovative Organization

Innovation Leadership

Collective and Social

Context and Climate

Summary

Further Resources

References

61

62

65

72

76

76

77

Innovation as a Process

81

Beyond Spengler

A Map of the Process

Managing the Process

Learning to Manage Innovation

The Problem of Partial Models

Summary

Further Resources

References

81

82

86

90

91

94

94

96

Sources of Innovation

97

Where Do Innovations Come From?

Knowledge Push

Need Pull...

Making Processes Better

Wh ose Needs? Work mg at the Edge

Crisis Driven Innovation

Towards Mass Customization

Users as Innovators

"Watching Others - and Learning from Them

Recombinant Innovation

Regulation

Futures and Forecasting

Design-driven Innovation

Accidents

Summary

Further Resources

References

97

98

99

101

103

105

107

107

110

111

III

112

113

114

116

116

117

Contents

Chapter 7 Search Strategies for Innovation

Making Sense of the Sources

The Innovation Treasure Hunt

Innovation Search Strategies

Strategies for Searching

Innovation Networks

Knowledge Management

Learning to Search

Summary

Further Resources

References

Chapter 8 Forecasting Emerging Opportunities for Innovation

119

119

122

127

131

133

134

135

137

137

138

141

Forecasting

Customer or Market Surveys

Internal: Brainstorming

External: Benchmarking

Scenario Development

Summary

Further Resources

References

141

143

144

145

149

156

156

157

Chapter 9 Selecting Innovation Projects

159

"Why is Selection a Challenge?

Choosing between Projects

Summary

Further Resources

References

Chapter 10 Developing New Products and Services

159

162

178

178

179

181

The New Product/Service Development Process

Success Factors

Service Development

Tools to Support New Product Development

Summary

Further Resources

References

181

186

188

193

199

199

200

Chapter 11 Developing Business and Talent through Corporate Venturing

203

Internal Venturing and Entrepreneurship

Why Do It?

203

205

Contents

Managing Corporate Ventures

Strategie Impact of Ventures

Summary

Further Resources

References

Chapter 12 Commercialization and Diffusion of Innovations

Why Adopt Innovations?

Models of Diffusion

Factors Influencing Adoption

Applying Diffusion to Innovation Strategy

Summary

Further Resources

References

Chapter 13 Exploiting Knowledge and Intellectual Property

Chapter 14

211

219

220

220

220

223

223

227

230

237

240

240

240

243

Innovation and Knowledge

Summary

Further Resources

References

243

260

260

261

Business Models and Capturing Value

What's a Business Model?

Generic and Specific Business Models

Why Use Business Models?

Building a Business Model

Business Model Innovation

Summary

Further Resources

References

263

263

267

268

269

273

275

275

275

Chapter 15 Capture Value: Learning to Manage Innovation

The Story So Far...

Making Innovation Happen

Learning in Organization

Innovation Auditing

Innovation Auditing in Practice

Dynamic Capability and Changing Our Routines

Summary

Further Resources

References

277

277

278

280

281

288

291

292

292

293

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