Chapter 1—An Overview of Marketing

Marketing plays an important role in society, coordinating the huge numbers of transactions needed to provide goods and services. Marketing affects your day-to-day life as a consumer. PTS: 1 REF: 11-12 OBJ: 01-4 TYPE: Comp TOP: AACSB Analytic| TB&E Model Strategy Chapter 3. MULTIPLE CHOICE ................
................